• Dr. Roy Geronemus

  317 E. 34th St., 212-686-7306

  Getting rid of unwanted skin art is a complicated process, because every shade of ink requires a different-intensity laser. As director of the Laser and Skin Surgery Center since 1993, Geronemus works with 40 different lasers. He also oversees a research-and-development division that has created its own laser technology and conducts clinical experiments to discover the most effective laser-ink pairings. A former president of the American Society for Laser Medicine and Surgery, the doctor has removed tattoos from Oscar-winning actresses, politicians, and Park Avenue socialites. Even tattoo artists like Lori Leven, owner of New York Adorned, admit that he’s the most qualified to make their hard work disappear.

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