(Photo: Danny Kim. Cosmetics courtesy of Duane Reade.)

• Duane Reade Wall Street

  40 Wall St., nr. Broad St.; 212-742-8457

  Duane Reade was once a necessary evil, a dreary-but-dependable stop for cereal, toilet paper, and Suave deodorant. But the chain’s 22,000- square-foot, 24-hour Wall Street location is nothing but a good thing, stretching well beyond grab-and-go staples into impressive beauty brands and salon services. Located in the Trump Building, the store has stately marble floors and vaulted ceilings, a welcome upgrade from DR’s familiar fluorescent lighting and crowded aisles. The beauty-focused Look Boutique resembles a less clublike, less sample-smeared Sephora, stocking products by Butter London and Pur Minerals. Two virtual-makeover stations let shoppers take their own photo and scan product bar codes to play with the effects. In alcoves off the beauty aisles, you’ll find two Essie and O.P.I. manicure stations (from $7) and a three-chair Phyto salon offering blowouts ($35) and conditioning treatments ($45), and Ramy Spa�trained brow threaders. A Beth Israel� affiliated doctor is at the pharmacy five days a week, and the Upmarket area across the floor offers fresh smoothies, sushi, and flowers.

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