Best of New York 2012 • Health & Self

• Jo Malone London

  330 Bleecker St., at Christopher St.; 212-242-1454

  Fragrances are like suits�you can go most of your life without discovering exactly the right fit. This new cosmetics boutique takes its mission�that you don’t waste another second with an ill-advised scent�very, very seriously. The perfume counter mimics a fancy wine bar, with patrons sniffing citrus, fruity, woody, spicy, and floral notes. A finely attuned cologne �stylist� guides visitors through the distilled components and suggests layering combos: say, Nectarine Blossom and Honey paired with Freesia ($55 for 30 ml.). Rounding out the sensual experience, sessions end with a complimentary hand massage.

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