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Midterm ad spending approaches $3 billion

With Election Day upon us, there's been almost $3 billion spent on the television and radio airwaves in House, Senate and governor's races across the country. 

A slim majority of that money, 52.3 percent, was spent by Democrats, while 47.5 percent was spent by Republicans. 

House, Senate and gubernatorial elections split that spending equally, with each drawing just under $1 billion of spending. 

Here's a full breakdown of those final television and radio spending figures, courtesy of Advertising Analytics: 

Top House advertisers

  1. Congressional Leadership Fund (R): $110 million
  2. DCCC (D): $81 million
  3. NRCC (R): $60 million
  4. House Majority PAC (D): $56 million
  5. Independence USA (Bloomberg – D): $27 million
  6. America First Action (R): $17 million
  7. Women Vote! (D): $14 million
  8. Patriot Majority (D): $10 million
  9. Wallace campaign (D-PA-1): $8.6 million
  10. LCV Victory Fund (D): $7.2 million

Key House races – our Majority Makers (general election spending only)

  • KY-6: GOP $7 million, Dem $5 million
  • FL-26: Dem $12 million, GOP $8 million
  • VA-2: Dem $5.5 million, GOP $3 million
  • VA-7: Dem $6 million, GOP $5 million
  • OH-1: GOP $5 million, Dem $4 million
  • IL-6: Dem $9 million, GOP $9 million
  • IL-12: GOP $5 million, Dem $5 million
  • ME-2: Dem $9,5 million, GOP $8 million
  • MI-8: Dem $12 million, GOP $8 million
  • MI-11: Dem $7 million, GOP $2 million
  • NJ-3: Dem $9 million, GOP $8 million
  • NJ-7: Dem $6 million, GOP $4 million
  • PA-1: GOP $12 million, Dem $11 million
  • TX-7: Dem $10 million, GOP $9 million
  • TX-32: Dem $10 million, GOP $6 million
  • NM-2: Dem $6 million, GOP $3 million
  • NY-19: Dem $10 million, GOP $7 million
  • NY-22: Dem $9 million, GOP $8 million
  • IA-3: Dem $7 million, GOP $5 million
  • CA-25: Dem $13 million, GOP $6 million
  • CA-45: Dem $7 million, GOP $7 million
  • CA-48: Dem $13 million, GOP $4 million
  • WA-8: Dem $13 million, GOP $8 million

Top Senate advertisers

  1. Senate Majority PAC (D): $106 million
  2. Senate Leadership Fund (R): $68 million
  3. Rick Scott campaign (R-Fla.): $65 million
  4. Majority Forward (D): $52 million
  5. New Republican PAC (R-Fla.): $29 million
  6. One Nation (R): $27 million
  7. DSCC (D): $26 million
  8. O’Rourke campaign (D-Texas): $25 million
  9. NRSC (R): $24 million
  10. Hugin campaign (R-N.J.): $23 million

Key Senate races (general election spending only)

AZ-SEN: Dem $30 million, GOP $29 million (Defend Arizona – R top overall spender)

FL-SEN: GOP $66 million, Dem $59 million (Scott campaign top advertiser)

IN-SEN: Dem $39 million, GOP $37 million (Senate Majority PAC)

MO-SEN: GOP $38 million, Dem $36 million (Senate Leadership Fund)

MT-SEN: GOP $20 million, Dem $19 million (Tester campaign)

NV-SEN: Dem $43 million, GOP $31 million (Senate Leadership Fund)

NJ-SEN: GOP $26 million, Dem $19 million (Hugin campaign)

ND-SEN: Dem $13 million, GOP $11 million (Heitkamp campaign)

TN-SEN: GOP $33 million, Dem $27 million (Senate Leadership Fund)

TX-SEN: Dem $27 million, GOP $24 million (O’Rourke campaign)

WV-SEN: Dem $19 million, GOP $16 million (Senate Majority PAC)

Top GOV advertisers

  1. Pritzker campaign (D-IL): $67 million
  2. Rauner campaign (R-IL): $37 million
  3. FL GOP ticket (R): $28 million
  4. Jeff Greene (D-Fla.): $26 million
  5. FL Dem ticket (D): $26 million
  6. Phil Levine (D-Fla.): $23 million
  7. DeWine campaign (R-Ohio): $22 million
  8. Families and Teachers for Villaraigosa (D-Calif.): $16 million
  9. Wolf campaign (D-Pa.): $16 million

 

Key GOV races (general election spending only)

FL-GOV: GOP $39 million, Dem $30 million

GA-GOV: GOP $15 million, Dem $15 million

IA-GOV: Dem $8 million, GOP $7 million

WI-GOV: GOP $30 million, Dem $20 million