![NEW YORK, NY - MARCH 26: John Legere, CEO and President of T-Mobile USA, makes an announcement during an event about new contract pricing on March 26, 2013 in New York City. Legere confirmed that T-Mobile will start carrying the iPhone 5 starting April 12, under it's new no-contract plan called The Simple Choice, with the customers paying $99 down, then $20 a month for 24 months, on top of the monthly service plan. (Photo by John Moore/Getty Images)](https://pyxis.nohib.com/v1/imgs/273/ee1/ee6e1a1d1fb4b3c54089d8aa7ea222fb31-07-legere.rsquare.w330.jpg)
John Legere showed up at his rival’s Consumer Electronics Show get-together at Las Vegas’s Palms Hotel wearing a hot pink T-shirt emblazoned with his company’s logo, which made it fairly simple for security to identify him and escort him out. In a post-crash interview with Recode, he insisted that he “just wanted to hear Macklemore,” who served as AT&T’s entertainment for the evening, because the story needed an extra dash of dorkiness.