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Displaying all articles tagged:
Branding
the zucc
Nov. 5, 2019
What Does Facebook Know That We Don’t?
Facebook is, for some reason, making its name more prominent in its other apps.
By
Brian Feldman
the top line
Dec. 14, 2018
Why Do Hotel Companies Have So Many Brands?
Marriott is actually a family of 30 hotel brands, many of them virtually indistinguishable. What’s the business logic?
By
Josh Barro
Dec. 1, 2016
Ivanka Trump Plans to ‘Speak Out’ on Climate Change
Now that she’s helped make a climate denier the most powerful man in the world, Ivanka hopes to make environmentalism a part of her brand.
By
Eric Levitz
encounter
May 17, 2014
Shaquille O’Neal on His Business Ventures
“The James Franco of sports! That’s perfect!”
By
Will Leitch
linguistics
Mar. 8, 2013
Why
Lean In
or Forward: The Branding Behind the Gentle Command
“It’s not a command, it’s more of a suggestion.”
By
Joe Coscarelli
branding
Apr. 8, 2012
The Obama Campaign Is Still Looking for Its ‘Morning in America’
We feel a slogan contest coming on.
commodify wall street
Oct. 25, 2011
Random Long Island Couple Attempting to Trademark Occupy Wall Street
This seems like not the point.
By
Caroline Bankoff
branding
Aug. 22, 2011
Work Hard Enough and Move Up the Food Chain
Make that “turd chain.”
By
Noreen Malone
osama bin laden
June 24, 2011
Bin Laden Thought He Had a Branding Problem
And a name change was the answer.
By
Noreen Malone
branding
Sept. 16, 2010
Democrats Have A New Logo
“Change That Matters.”
By
Josh Duboff
park51
Sept. 7, 2010
Park51 Unveils Spiffy New Logo
Also, the group is trying to get its Twitter page verified.
By
Josh Duboff
branding
July 11, 2010
YMCA Loses Three Letters
A sad day for the Village People.
By
Josh Duboff