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Brands

  1. the top line
    America’s Eighth-Largest Bank Will Have a Stupid Name: ‘Truist’I almost feel bad making fun of it. But I do think they are making a business mistake.
    By Josh Barro
  2. this is coconuts
    Why Everyone Is Tweeting About Pee and Coconut WaterYes, that social media manager is holding a jar of her own piss.
    By Madison Malone Kircher
  3. brands
    How an Aquafresh Parody Tumblr Got Swept Up in a Hate-Speech PurgeFans on Tumblr mourned the loss of the Aquafresh guy, who was collateral damage in an effort to root out hate speech.
    By Brian Feldman
  4. select all
    How Influencers Get Free Cosmetic Products, and You Can Too!It can be kind of illegal, though.
    By Kenny Wassus
  5. select all
    Can Meme Fashion Catch On?“Thinking about it as a 30-year-old guy, I’m probably never going to wear this.”
    By Sam Blum
  6. Why Top Brands Don’t Want to ‘Make America Great Again’It has become “nearly impossible to effectively build a cool urban lifestyle brand” without distancing your company from Donald Trump.
    By Eric Levitz
  7. Don’t Worry: Guy With Instagram-Inspired Tattoo Is Fine After Logo ChangeThis could have been really awkward.
    By Madison Malone Kircher
  8. Tax Day Is the New Black FridayBrands are trying to make a new non-holiday retail event happen.
    By Annie Lowrey
  9. brands
    Barnes & Noble’s New Business Strategy: Fancy Plastic BagsAmazon may have cheaper books, but they don’t have plastic bags. 
    By Jaime Fuller
  10. Why Brands Tweet ‘Bae’The evolution of a horrible social-media trend. 
    By Annie Lowrey
  11. brands
    Brands Scramble to Incorporate 9/11 Memorials Into Their Social-Media Strategy“How can we make this about us?” —Brands
    By Jessica Roy
  12. the internet
    SpaghettiOs’ Pearl Harbor Tweet Won’t Live in Infamy, ExactlyBut people sure are talking about it today.
    By Caroline Bankoff