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Peloton

  1. the money game
    Peloton Just Lost 4 Star Instructors, But Bigger Problems LoomFour of its well-known instructors are leaving amid “contract negotiations,” while its C-suite is dumping stock and debts pile up.
    By Kevin T. Dugan
  2. the money game
    TODAY - Season 72
    Peloton’s Diehards Are Gaming Out Which Instructors Might Get the AxPrivate equity is circling the pandemic darling, which hasn’t figured out how to make money.
    By Kevin T. Dugan
  3. peloton
    Peloton Could Be the WeWork of the PandemicThe company thrived during the first stages of COVID-19, then failed to plan for what came after.
    By Kevin T. Dugan
  4. wall street
    The End of the Pandemic Boom Is NighNetflix, Peloton, and other Wall Street winners of the pandemic economy are running out of steam.
    By Kevin T. Dugan
  5. the top line
    The Fitness Industry’s Pandemic Winners and LosersBusiness is booming for online class providers and golf courses, while gyms and apparel companies are in a tough spot.
    By Josh Barro
  6. buyer’s market
    Why Paying More for Fitness Is Part of Peloton’s PropositionA $2,000 exercise bike you’ll keep using is a better value than a $200 one that you’ll use five times before turning it into a clothing rack
    By Josh Barro
  7. self
    Peloton Is Spinning Faster Than EverThe company may have unwittingly created a fitness cult, but their business model is a little more complicated.
    By Amy Larocca