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  1. screen time
    Making Sense of Mastodon and Other Twitter AlternativesThe Elon Musk-led era is off to an alarming start. But if not Twitter, where? Is there a better place to tweet?
    By John Herrman
  2. what were the 2010s?
    The Decade in Internet Culture, in 34 Funny, Stupid, Genius, Emblematic PostsBillions and billions of posts were published this decade. These are the ones that mattered.
    By Brian Feldman
  3. hunger
    The Hot New Meme: An 18th-Century Frenchman Who Literally Couldn’t Stop EatingA French anomaly resurfaces thanks to a Squidward shitpost.
    By Brian Feldman
  4. pride
    Years-Long Queer Tumblr Saga Gets Wholesome Ending at PrideFive years ago, Nick and Gaby came out on Tumblr in a viral post. This year, they finally met IRL.
    By Madison Malone Kircher
  5. brands
    How an Aquafresh Parody Tumblr Got Swept Up in a Hate-Speech PurgeFans on Tumblr mourned the loss of the Aquafresh guy, who was collateral damage in an effort to root out hate speech.
    By Brian Feldman
  6. media
    Verizon Made a $9 Billion Bet on Digital Media. Here’s Why It Failed.By rolling up Yahoo and AOL—including HuffPost, Tumblr and more—the telecom giant was hoping to compete with Google and Facebook. It couldn’t.
    By Simon Owens
  7. death
    Tumblr’s Most Evergreen Meme Has Always Been Its Own DeathThe site’s been dying for years. It’ll keep dying forever.
    By Brian Feldman
  8. tumblr
    Tumblr Bans Adult Content, One of Its Main Selling PointsIt only applies to human genitals though.
    By Brian Feldman
  9. fandom
    Why ‘Fortnite,’ the Hottest Game in the World, Is a Dud on TumblrThe hit game placed 30th on the social network’s year-end rankings.
    By Brian Feldman
  10. technology
    Tumblr Kicked Off App Store Over Child PornMeanwhile, NSFW artists on the platform say they are getting caught in the crossfire.
    By Madison Malone Kircher
  11. select all
    Taylor Swift Is Glad Her Tumblr Stans Liked Her PostShe also likes kicking Republicans, figuratively.
    By Brian Feldman
  12. select all
    Just a Few Questions About This Microwave DungeonFirst of all, why? And second of all, what?
    By Brian Feldman
  13. select all
    Dozens of Wikipedia Articles Are Being Vandalized Because of Todd HowardTodd Coward, show yourself.
    By Brian Feldman
  14. select all
    Tumblr Is, Almost by Accident, Our Best Glimpse of How Russian Trolls WorkThe site’s mechanisms inadvertently archived tons of Russian activity.
    By Brian Feldman
  15. select all
    How Did I End Up Rubbing Elbows With Russian Trolls on Tumblr?Users like bellygangstaboo and feelmydragonballs infiltrated the network.
    By Brian Feldman
  16. select all
    Indonesia Blocks Tumblr in Attempt to Crack Down on PornTumblr is blocked but Google isn’t, so it’s very unclear how much this will help.
    By Madison Malone Kircher
  17. select all
    Michael B. Jordan Will Replace Retainer of Teen Who Broke Hers Seeing His PecsIt all started with a now-viral Tumblr post from the teen’s orthodontist.
    By Madison Malone Kircher
  18. select all
    Tumblr Founder David Karp Is Stepping DownAn iconic founder calls it quits.
    By Brian Feldman
  19. select all
    The Internet’s Most Famous Frozen Fan Denies Running a Fetish BlogConstable-Frozen says that his fan blog has nothing to do with vore.
    By Brian Feldman
  20. select all
    Russia’s Influence Operation Was So Pathetic It Tried to Use Pokémon GoAmong the strategies employed by Russia’s influence operation was a … Tumblr contest involving Pokémon Go.
    By Paris Martineau
  21. select all
    Tumblr’s Unclear Future Shows That There’s No Money in Internet CultureWhat does it mean when sites like Tumblr are on the chopping block?
    By Brian Feldman
  22. select all
    Yahoo — I Mean, Sorry, Tumblr — Just Made a Video-Chat AppCabana lets you watch videos with your friends in real time.
    By Brian Feldman
  23. select all
    Why Is Everyone Posting Mislabeled Film Stills?A long-running meme format helps film nerds establish their credentials.
    By Brian Feldman
  24. select all
    One Tumblr User Sent Her Pinky Toe to Another Tumblr User Because That’s TumblrTumblr continues to be the weirdest social network.
    By Brian Feldman
  25. select all
    Use This Generator and Make Your Own Custom LaCroix CanMmmm! Harambe-flavored LaCroix.
    By Madison Malone Kircher
  26. select all
    The Next Frontier in Internet Culture Is Wholesome Memes About Love and SupportInternet memes are now well into post-irony.
    By Brian Feldman
  27. select all
    The Trolley Problem Is the Internet’s Most Philosophical MemeThe classic thought experiment gets a second life as an elaborate running joke.
    By Brian Feldman
  28. select all
    Who Said It: Donald Trump or Jenna Maroney on 30 Rock?“Kim Jong Il? I’ve never heard of her.”
    By Madison Malone Kircher
  29. Tumblr Users Bug Out Over Write-down and Potential Yahoo SaleYahoo’s enormous write-down of the social network has users panicking.
    By Brian Feldman
  30. Call Out Your Problematic Faves in Real Time With Tumblr Live VideoYet another live-video service gets rolling.
    By Brian Feldman
  31. Marissa Mayer’s Slow-Motion Tumblr Car CrashThe company bit off more than it could chew with the Tumblr acquisition.
    By Brian Feldman
  32. Tumblr Got Hacked 3 Years Ago and Only Just Found OutEveryone’s passwords have already been reset.
    By Brian Feldman
  33. select all
    Inside Tumblr’s Founding Fathers FandomRight now, on Tumblr, the founding fathers are flirting.
    By Rebecca Onion
  34. select all
    Teens Are Making Thousands on Tumblr Using This One Weird TrickIt’s not as hard as you think.
    By Brian Feldman
  35. Tumblr Users Are Either Outraged or Amused by an Alleged Grave-RobberGrave-robbing has divided the witchcraft community.
    By Brian Feldman
  36. The Stan Confessions Is a Great TumblrEverything has a stan.
    By Brian Feldman
  37. How ‘Life Is Strange’ Built a Video-Game Romance for the Tumblr EraThe hottest ship since Cloud and Aeris.
    By Kyle Chayka
  38. media
    Katie Couric and Yahoo Are Now Tumblr OfficialMarissa Mayer blogs the announcement.
    By Joe Coscarelli
  39. photo op
    Beyoncé Hereby Proclaims Miami Heat Star Shall Be Known As King ‘Lebon’The Queen makes a typo.
    By Joe Coscarelli
  40. i’ll tumbl for you
    Tumblr CEO David Karp Reflects on His Mega-Millions“At some point I’m going to have to learn about philanthropy.”
    By Kevin Roose
  41. the internet
    12 Things to Know About Tumblr’s David KarpSome fun facts about the new tech boy-king.
    By Joe Coscarelli
  42. yahoooo!
    Yahoo! Will Pay $1.1 Billion to Jump Into Tumblr’s Fountain of Youth [Updated]The announcement will likely come on Monday.
    By Caroline Bankoff
  43. white house correspondents’ dinner weekend
    John Oliver Wishes the White House Would Stay Off the Internet “I think I really prefer the idea of a nineteenth-century president.”
    By Jen Chaney
  44. the internet
    Tumblr Gives Up on Paying for WordsThe blogging site is shutting down its editorial experiment.
    By Joe Coscarelli
  45. early and awkward
    Obama Campaign Calls Paul Ryan ‘the Worst’Granted, this was on Obama’s Tumblr.
    By Dan Amira
  46. blog-stained wretches
    Keith Olbermann Started a Sad Tumblr of SunsetsHe used to be a photographer, apparently.
    By Joe Coscarelli
  47. the internet
    Tumblr Comes Around on Taking AdsFounder David Karp changed his mind.
    By Joe Coscarelli
  48. blog-stained wretches
    The Daily What Founder Neetzan Zimmerman Grows Out of Memes, Moves to GawkerA mostly anonymous blogging star comes forward.
    By Joe Coscarelli
  49. blog-stained wretches
    Tumblr Will No Longer Allow Pro-Anorexia BlogsOr any kind of “pro-self-harm” stuff.
    By Noreen Malone
  50. the internet
    Tumblr Hires People to Write About TumblrTumblr will look within for news.
    By Brett Smiley
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