The Art of Shaving

Profile

When The Art of Shaving opened in New York, the men's grooming brand had four simple goals: prepare, lather, shave, and moisturize men's faces everywhere. They've accomplished their goal with a slew of shaving products and tools made just for men, plus�at the Madison and 46th location�a Barber Spa where guys can indulge in a traditional shave, an aromatherapy treatment, or a full haircut and beard grooming. The brainchild of French esthetician Miriam Zaoui, a certified aromatherapist who develops all of the stores' in-house products and shaving techniques, the company’s shops mimic a classic English barbershop, with stained-wood walls and ceilings, leather chairs, big mirrors, and cabinets bulging with products like Vitamin C Moisturizer and Sandalwood Soap. The mix of old and new grooming traditions can also be smelled in the shop and spa, where the aroma is fresh and lemony�much like the yellow striped wallpaper in the store. — Faran Alexis Krentcil