adidas Sport Performance Store

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There’s no escaping the signature triple stripe in adidas’s flagship store. The apparel is plastered with it, the sneakers are emblazoned with it, and an omnipresent, back-lit version runs the length of the ceiling. But hyper-branding aside, adidas exudes sports-centric seriousness with baskets of soccer balls and footballs bookending the racks of tees, hoodies, and caps. The unending display of team-logo jerseys and casual track jackets may suggest fashion before function but sneakers, first and foremost, rule in the end. Accordingly, footwear is accorded the care most boutiques reserve for dresses and suits: Kicks can be customized at the mi adidas terminal after a shoeless jog across a pressure-sensor to ensure the perfect fit. Should a spec of dirt sully your new purchase, don’t sweat it. This place sells its own line of shoe cleaner, deodorizer, and water repellent. — Josh Hudelson

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