Desigual

Profile

This Barcelona-based chain takes the brightly colored designs of neighboring Spanish brand Custo Barcelona and kicks it up a notch, showcasing blingy embellishments, wild patchwork prints, and layers of neon. Black walls and flooring are offset by columns covered in crazy quilts and mirrors. Stagelike spotlights and scattered black lights illuminate the peppy phrases scribbled across walls in white, including "Happy ideas all the time!!" and "You are very important for me." The first floor is devoted to high-impact womenswear�psychedelic halter dresses; rainbow-striped, scoop-neck cover-ups; swirled, polka-dotted coats�while the second floor offers collaged slogan tees (one reads "Paradise is inside me and you"), bright board shorts, and embellished button-ups for men. A smaller selection of kids' clothes upstairs is decked with butterflies, polka dots, and floral prints (often on the same shirt), but the mishmash of patterns is less jarring in shrunken-down form. — Lauren Murrow<