Emilio Pucci

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In the halcyon days of the 1970s, day-glo Pucci prints were as ubiquitous as today's interlocking C's. Now, nostalgic fashion mavens and fluorescent-fanatics fill the line's two still-mod boutiques. With Lucite shelving and hot-pink accents, Pucci's in-store vibe is one part futuristic, two parts South of France beach blanket bingo. Though no longer helmed by the man himself, Pucci still connotes a fashion injection of high-end whimsy, color, and luxurious hippie flair. Find the signature psychedelic prints on silk blouses, beaded evening dresses, and trim ballet flats. There are also wallets and scarves, as well as fantastic feathered evening clutches. For the beach, choose printed towels to match your string bikini. — Carolyn Murnick