Lord Willy's

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Nobody likes a man who takes his clothes too seriously. Thank heavens, then, that the custom-made suits, shirts, and accessories at this small Nolita store owned by British expats Alex and Betty Wilcox come with a leavening dose of humor. The logo shows a besuited gentleman with an umbrella and without his pants, the boxer-short sizes range from �big Willy’s� to �massive Willy’s,� and the shirts come in bright, rakish colors. There is a small off-the-rack selection, but the custom suits, which use Savile Row fabrics like Holland & Sherry, Harrisons of Edinburgh, and the occasional vintage one, are the real draw�they’re a classic English sixties slim cut that you don’t have to be six-two to wear. �Look at Michael Caine in The Italian Job,� says Wilcox. �The suit at that point in history was perfect. It’s all downhill since then.�

Key Departments

Formalwear

Lord Willy’s designs signature shirts ($205) and suits in all-British fabrics (ready-to-wear from $2,600, bespoke from $3,800). Special deal: Order a made-to-measure wedding suit, and they’ll throw in a custom shirt, tie, and pocket square free.

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Best of New York Awards

• Best Store for Dandies (2006)

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