Only Hearts - - Upper West Side - New York Store & Shopping Guide

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Only Hearts

386 Columbus Ave., New York, NY 10024 40.781519 -73.97583
nr. 79th St.  See Map | Subway Directions Hopstop Popup
212-724-5608 Send to Phone
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  • Products & Services: Lingerie/Hosiery, Womenswear
Photo by Jed Egan

Official Website

onlyhearts.com

Hours

Mon-Sat, 11am-7:30pm; Sun, 11am-6:30pm

Nearby Subway Stops

1 at 79th St.; B, C at 81st St.-Museum of Natural History

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Accessories

  • Lingerie/Hosiery

Clothing

  • Womenswear

Profile

This two-boutique affair began in the 1970s as a pint-sized Columbus Avenue gift shop where FIT alum Helena Stuart sold heart-themed items like frames, lockets, and corsets. Now the highlight is Stuart’s own line of slinky intimates, which she has dubbed �inner outerwear.� As the name implies, this is lingerie that can double as street wear--an embroidered corset that can be paired with a skirt, a lace overlay nightie that could double as a cocktail dress, a camisole that can be worn out for a night on the town. The Upper West Side store stocks fine designers such as Vera Wang and Cosabella, while the NoLiTa counterpart carries a larger daywear selection.

Bridal

This welcoming shop stocks affordable undergarments, like a So Fine lace �chemette� for the wedding night ($88) or a lacy Delicious �bralette� for the honeymoon ($45).