don't dillydally

10 Things That’ll Almost Definitely Sell Out: From Reformation to Vacation

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s Don’t Dillydally, we’ve surfaced a range of new things we’re sure will sell out, including a squeezy bottle of pizza oil from Brightland, Glossier’s first-ever opaque lipstick, and limited-edition Great Jones Dutch ovens covered in cute tomatoes.

Great Jones x Flamingo Estate

These made-to-order versions of Great Jones’s Dutch Baby and the Dutchess are printed with a cheery ’70s design that’s presumably inspired by Flamingo Estate’s heirloom-tomato-scented candle (a Strategist-staffer favorite.) Previous Great Jones Dutch-oven collabs with Molly Baz and Lisa Says Gah sold out quickly, so pluck this one from the vine while you can.

Catbird x Natasha Pickowicz

Speaking of tomato-scented candles, here’s a new contender from Catbird and acclaimed pastry chef Natasha Pickowicz, created in honor of Pickowicz’s first cookbook, More Than Cake. With notes of tomato jam, candied herbs, and frilly greens, it’s basically a community garden in full bloom, minus the neighborhood drama.

Pleasing Pollinators Collection

Harry Styles’s Pleasing nail-polish brand is beloved even beyond the artist’s extensive fanbase. The formulas are nontoxic, and the ornate packaging looks intriguing on any nightstand. Its latest drop, which includes matching tees and hoodies, is springtime themed, minus the flowery clichés. (Yes, that’s a “pond goo” green.)

The Caker x Fly By Jing

We’ve been known to add Fly by Jing’s Sichuan-pepper condiments (especially that chili crisp) to almost every dish, but a chocolate-cake pairing never occurred to us until the launch of this baking kit designed in collaboration with the Caker. Fly by Jing’s Tribute Pepper Oil promises to make each bite tingle on your tongue, although the included sheet of gold leaf makes it almost too pretty to eat.

Brightland Pizza Oil

Brightland gets in on the drizzle-bottle trend with this appealing bottle of “pizza oil,” a.k.a. cold-pressed olive oil that’s infused with jalapeños, garlic, oregano, and basil. The brand suggests using it to dress up both homemade and delivery pizzas.

Reformation Handbag Collection

Camila Morrone is the face of Reformation’s first-ever handbag collection, which is long overdue. The initial run of designs range from trendy mini-bags to a big slouchy tote and are made from high-quality leather sourced from farms with a zero-deforestation policy. All can be repurposed through Reformation’s RefRecycling program.

Glossier G Suit

Seven years after Glossier’s Generation G lipstick went viral for its sheer, just-blotted look, the beauty brand is shaking things up with its first-ever opaque lip color. G Suit comes in nine shades and builds to a matte finish that’s suitable for those slightly more formal Zoom calls.

Dusen Dusen Clothing

It’s been three years since Dusen Dusen released a clothing collection, and those bright geometric designs have been missed. In time for summer outfit planning, find cotton-poplin wrap dresses, shorts, and camp shirts in an array of prints that’ll power-clash with your favorite robe and beach towel.

Loop Solstice Collection

Loop, the earplug brand that made protecting your ears at concerts cool, has released three new summer-themed colorways (amber, cerise, and violet) in preparation for long and loud nights ahead. Even if you’re not a big live-music fan, these would also be a fun way to block out city noise or your partner’s snoring while sleeping.

Vacation Baby Oil

Retro pool brand Vacation’s latest launch feels so wrong that it’s right: a bottle of “baby oil” that’s actually SPF protective rather than skin-sizzling. It (hopefully) won’t help you work on that tan, but it will help you glisten in the sunlight, ‘80s-style.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

10 Things That’ll Sell Out: From Reformation to Vacation