If you missed out on Prime Day last week or have some stragglers on your shopping list, you’re in luck. Today marks the first day of Nordstrom’s Anniversary Sale, where you can find great deals on lots of Strategist-backed items (and our Deals Editor has already rounded up a list of what to shop for here). Included in the sale are Natori’s Bliss briefs, which have been on our radar since 2018, when lingerie expert Cora Harrington wrote about how cute, comfy, and durable they are. “They last for years (literally), and the fact that they come in over a dozen fashionable colors is a nice little bonus,” she says. Since then, the undies have popped up on our best-seller list at least four times and have become our pick for the best less expensive women’s underwear. Right now, the beloved undies are 25 percent off, bringing their price down to just $15, so it’s time to stock up. And if you need more convincing, creative director Dolly Frearson says they’re smoothing and don’t pinch or ride up: “They will eventually replace almost all of your underwear.”
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