The best bras make you feel three things at once: comfortable, supported, and like a million bucks. When former Strategist senior writer Karen Adelson surveyed the start-up-bra landscape, she declared that Cuup makes some of the most aesthetically pleasing options that still feel good enough for everyday wear. Adelson reports that the brand’s Scoop bra is “very comfortable for a bra that’s also rather sexy,” adding that the underwire and relatively thick band provide ample support and the “gold-toned hardware makes it feel more high-end.” For a limited time, all bras on the Cuup site (including another Strat-approved style, the Plunge) are marked down to $50 — for the Scoop, that’s nearly 40 percent off the original tag price.
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