All the Best Black Friday Deals: From Amazon to Zappos

Amazon’s Black Friday deals are up, and the selection is extensive. Our writer Jeremy Rellosa rounded up all of the best Amazon Black Friday deals, but I pulled out some highlights: I spotted a Theragun for over 30 percent off, AirPods for the deepest discount you’ll get all year, and the snail mucin essence that Strategist readers can’t buy fast enough when it goes on sale.

Take 30 percent off sitewide and an additional 40 percent off already-on-sale items. We particularly like the home section, where you can find maximalist sheet sets — Strategist writer Ambar Pardilla says the colors on hers “are still bright and vivid” after numerous washes — and nice-looking holiday décor.

Away is having an extremely rare sale, and all suitcases are 20 percent off. Quite a few Strategist staff members own our best overall carry-on, which has a robust lifetime warranty, is easy to store, and comes equipped with a built-in laundry bag to make packing for weekend trips even breezier.

Use the code GOBIG to take 35 percent off everything at Ban.do. We enjoy the site’s huge collection of colorful planners and desk accessories, and there are plenty of giftable goodies to be found, too.

Most of our best-in-class artificial Christmas trees are from Balsam Hill, which our experts say are the most realistic-looking trees on the market. A huge selection of lit and unlit options at varying heights are up to 50 percent off — and don’t snooze on the décor section to really zhuzh up your tree.

Everything at Brooklinen is 25 percent off — the best discount I’ve seen the brand offer. So if you’ve been thinking about upgrading to its super-plush towels, silky bedsheets, supportive-yet-soft pillows, or fluffy bathrobes, now is the time.

Everything at Buffy is 25 percent off. I’ve owned the brand’s Cloud comforter since 2019, and I’m excited to break it out of my linen closet now that it’s truly cold outside. Plus most products have a seven-day free-trial period, so you can make sure you love your new bedding before you fully commit.

Caraway’s latest promotion lasts through the end of the year. It’s a “buy more, save more” situation — so you can take 10 percent off orders over $85, 15 percent off orders over $425, and 20 percent off orders over $525 (plus a free kettle). It’s not a very big discount, but you can save quite a bit if you’re planning to buy a full cookware set, which is already cheaper than buying each piece individually.

Credo is offering 20 percent off sitewide, which is a solid deal from the clean beauty retailer. I’m hoping to restock my beloved Everyday Oil as well as finally try out Ilia’s skin tint, which is a best seller with Strategist readers.

One of our most-loved bag brands, Dagne Dover, is offering 25 percent off sitewide at checkout. Its sleek signature tote and neoprene backpack can both be found in our best-in-class work-bags story, and the Ace nabbed the top spot as our favorite fanny pack. Several Strategist staffers own the fanny pack, which “holds its shape even when I’ve stuffed it full of my essentials,” according to our writer Rachael Griffiths.

Fancy vibrator brand Dame is offering 25 percent off sitewide through December 10. There are a few products that are extra discounted, like the Eva, which we named the best vibrator for couples.

Everything at Eberjey is 25 percent off with the code COZY25. (The code stacks with already-on-sale items, which are up to 40 percent off.) The Gisele pajamas won our fashion writer Ambar Pardilla over with its light, non-clingy fabric — so much so that she named it our best overall pick.

Over at Everlane, take up to 50 percent off pretty much everything, including the lightweight cashmere crewneck that earned a spot in the Strategist Menswear 100. For easy office dressing, consider our best work pants and a ribbed black turtleneck.

Add a bit of spice to your pantry at Fly by Jing, where everything is up to 50 percent off. The brand’s iconic chile crisp is a kitchen staple and is great drizzled on everything from dumplings to vanilla ice cream.

Use the code CYBER to take 20 percent off orders under $300 and 30 percent off orders over $300. There’s plenty of Strategist-approved décor for holiday hosting, the glass jewelry dish our readers buy in droves, and, of course, the brand’s huge selection of excellent Christmas-tree ornaments.

For Strategist-approved workout clothes that are just as cute outside the gym, run to Girlfriend Collective because everything is 30 percent off. Select styles and colors are up to 60 percent off, like my favorite skort, which I wear no less than once per week. It’s $43 in neutral like black and brown and just $25 if you buy it in limited-edition hues like emerald green and baby blue.

Glossier’s Black Friday sale is even better than it was last year: Everything on the site is 25 percent off, and your order is 30 percent off if you spend more than $100. Our best (less expensive) woody perfume, Glossier You, has an “enhancing-your-natural-scent vibe,” accord to Strategist beauty contributor Rio Viera-Newton.

Pretty much everything at Great Jones is on sale, but if you’re going to buy one thing, let it be our best nonstick sheet pan. (You might as well buy the baking sheets to match — and make cleanup a breeze). And if you want an eye-catching, status-y Le Creuset Dutch oven dupe, the Dutchess is your best bet.

J.Crew is having one of its best sales all year, as everything is up to 50 percent off. And since there’s so much on sale, I though we’d start with some Strategist staples, like our best overall button-up for men, our best black turtleneck, and our best cotton pajama set.

Stylish baby-gear brand Lalo is offering up to 40 percent off with the best deals being on bundles. The brand’s convertible high chair is our pick for infants, and its bundle comes with a tray, an adjustable footrest, a cushion, and a set of feeding accessories.

Levi’s jeans take up most of the real estate of our best-in-class guides to denim for men and women, and right now everything (including the clearance section) is 40 percent off. That’s about as good a deal as you’ll get, so I’ll be stocking up on my favorite fit, the Ribcage straight. And to outfit your little ones, kids’ denim and accessories get an even deeper discount at 50 percent off.

Lo & Sons’ Strategist-approved travel bags are the cheapest I’ve ever seen them at up to 70 percent off. I’m a fan of our best weekend bag for light packers, the O.G. 2, which is well worth the price (especially when it’s half off). But if you’d like to hit the under-$100 mark, the Catalina weekender looks lovely, too.

If you’re primarily shopping for holiday gifts, Macy’s has some really nice options, including a faux-mink throw blanket for $10 and cashmere-lined tech gloves for mom.

Madewell’s Black Friday sale is probably the best of the bunch, because absolutely everything is 50 percent off with the code LETSGO. Several Strategist staffers swear by the brand’s stretchy denim, and its iconic Transport tote is our best overall workbag.

Material Kitchen is offering a tiered discount: Take 15 percent off orders under $100, 20 percent off orders between $100 and $299.99, and 25 percent off orders of $300 or more. I’m a fan of the brand’s cutting boards, and you can also find Material’s knives and cookware in several of our best-in-class guides.

Monos is offering up 40 percent off some of our favorite pieces of luggage, including the reliable polycarbonate cases that frequent fliers told us are a doddle to keep clean.

As expected, the best Black Friday deals at Nordstrom are on clothing, particularly in the women’s department. (The Nike Air Force 1’s are the cheapest I’ve seen them in a while.) Nordstrom is also price-matching Black Friday sales at several other merchants, including Casper and Our Place. But there are also some good deals on beauty, like the Drybar’s blow-dryer brush.

Take up to 40 percent off cozy outerwear, camping gear, and other outdoorsy accessories at the North Face.

One sale I’ll definitely be shopping is at Outdoor Voices, where everything is 40 percent off (especially since the discount stacks on clearance items). I’m eyeing the new collection of fleece pullovers — and the matching kids’ version is adorable, too. For hunkering down at home, we’re partial to the brand’s CloudKnit line, which can be found in several of our best-in-class loungewear posts.

Through Monday night, everything is 20 percent off (excluding the recently released Vault Collection). Owala’s water bottles have earned a devoted following for their dual drinking methods — sipping through a straw or through the wide-mouth opening — and variety of colorful designs. I just purchased the FreeSip in the 32-ounce size and have instantly become a convert: I primarily use the straw and have noticed my water intake has doubled in the last month.

Everything is 20 percent off at Parachute, which is about as good a deal as you’ll get. I recommend splurging on our best overall linen sheet set, which is lovely year-round bedding. Parachute’s plush cotton bathrobe is one of the most recommended bathrobes on the Strategist to date, and the down pillows are our top-choice pillow for back sleepers, too. Find all our favorite picks at Parachute here.

Paravel is offering 30 percent off its entire site, which is the deepest discount I’ve seen it offer on the widest breadth of stuff. We’ve included the brand in our lists of the best weekend bags, best fanny packs, best duffels for travel, and coolest cross-body bags.

One of the sales I’m most excited about is at Reformation, where everything is 25 percent off. The brand’s cool-person-approved denim is a staple if you’re looking for a high-waisted mom jean, and I’ve been scrolling through the shoe section, where I spotted the triple-buckle Mary Janes from our best-in-class roundup.

Everything at Ritual is 40 percent off, no code needed. We particularly like that the brand offers several different multivitamin options depending on your life stage as well as supplements for digestion and skin care. (I like the HyaCera, which is essenced with a vanilla flavoring that makes it taste like a Coca-Cola.)

Tons of beauty products are up to 50 percent off at Sephora for its Cyber Week sale, and select brands will be 30 percent off for one day each through Monday. I spotted plenty of Milk Makeup, a buttery-looking lipstick from Saie, and even a gift set from Dr. Jart. Check out the rest of our beauty writer’s picks here.

You’ll find similar deals to Dermstore at its sister site, SkinStore — just use the code JOY to take up to 30 percent off. I did notice a few more hair-care products on sale, like Rio’s go-to conditioning mask that tones and hydrates her bleached hair.

We’re such huge fans of Soko Glam that we wrote an entire guide to shopping the brand here, and I’m delighted to see that its Black Friday sale is excellent this year. Nearly everything is 35 percent off, including our best less-expensive pimple patches, under-$10 acne-fighting face wash, and a glittery eye-shadow palette.

Your best bet at Target is to head straight to the kids’ section, where hundreds of hands-on toys and games are on sale. And if you’re a Target Circle member — which just requires you to sign up for a free account with your email address — there are plenty of other (often stackable) coupons to check out.

Take 25 percent off everything over at Tatcha. I’m eyeing the dewy skin cream, a reader favorite that our beauty columnist, Rio Viera-Newton, says instantly makes skin look “plumper, brighter, and intensely nourished.”

True Botanicals’ Black Friday sale is much better than last year’s: Everything is 25 percent off through December 3, no code needed. For a shampoo-commercial shine, the brand’s hair-smoothing oil is “akin to what I would get in a salon chair: smooth, bouncy, and impossibly shiny,” according to our writer Ambar Pardilla.

Ulta’s been rolling out new deals weekly since the beginning of November, but now it looks like the final round is finally here. There are some deep discounts to be found, including the Revlon hair dryer, Benefit’s curling mascara for over half off, and a face-sculpting NuFace set.

Take 40 percent off your entire purchase. (Some exclusions apply, but on-sale items are doubly discounted.) If you’ve got teens on your holiday shopping list, we recommend Lemonhead’s Beyoncé-approved glitter paste. And don’t snooze on the home section, which has a lot of fun doodads, like this tomato-shaped table lamp.

There’s a nice mix of furniture, holiday décor, and bedding on sale at West Elm. I spotted our best (less expensive) velvet duvet cover for 40 percent off, the cheapest I’ve ever seen it.

The best discounts at Zappos, unsurprisingly, are on footwear, including brands like Crocs, Dr. Martens, Hoka, UGG, and Vans. But you can also find apparel, handbags, jewelry, and even a few watches on sale.