women's apparel

The Cuup Bra That Made Me Reconsider Underwires Is on Sale

Photo-Illustration: Strategist; Photo: Retailer

Underwire bras were a big no for me until I tried Cuup a few years ago. The intimates-maker is known for its sheer, barely there bras, which we’ve been writing about for years. In fact, The Plunge is so lightweight and comfortable that I’ve accidentally fallen asleep while still wearing mine. Another fan is former Strategist writer Chloe Anello, who made an exception to her “no-real-bras rule” for this one and says, “The cups mold to your boobs and feel like you’ve barely got anything on.” That’s why it’s one of our favorite bras — for cup sizes large and small — and right now, it’s on sale for just $50 (with some final sale colorways as low as $20). Several other styles, including The Balconette and The Scoop, are also marked down, so now’s your chance to score a new bra at a deep discount.

More Cuup bras on sale

The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

The Cuup Bra That Made Me Reconsider Underwires Is on Sale