This Things Incredible - The Strategist
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This Thing’s Incredible

  1. bedding
    This Blanket Robe Is Stylish Enough to Wear in PublicIt’s like a duvet crossed with a puffer coat, and it’s surprisingly nice-looking.
    By Latifah Miles
  2. women’s shoes
    I Found $38 (White!) Boots That Both My Daughters and I LoveThe kids’ version is only $25.
    By Diksha Basu
  3. style
    This Thong Is So Comfortable I’ve Fallen Asleep in ItIt’s sexy too.
    By Zoe Denenberg
  4. style
    The Best White Tube Socks Are From the Cos Men’s SectionAfter months of searching, I’m about to get a third pack.
    By Tshepo Mokoena
  5. women’s shoes
    These Are Actually the Best Birkenstock ClogsIgnore TikTok, Tokio Super Grips are more weather resistant, more comfortable, and better looking than suede Boston Birks.
    By Liza Corsillo
  6. shampoo and conditioner
    I Thought I Had Bad Hair Until I Tried This $11 ShampooSometimes boring is better.
    By Erin Schwartz
  7. shampoo and conditioner
    This Product Helped Me Kick My Dry-Shampoo HabitI’d wash my hair in the morning and need dry shampoo in the afternoon.
    By Rio Viera-Newton
  8. kids and babies
    These $12 Sweats (for Kids) Are My Hands-Down Favorite HousepantsThey’re perfect if you’re under five-foot-seven.
    By Erin Schwartz
  9. organization
    I Cried When I Lost These $10 ScissorsI use them to cut my bangs, groom my dog, and trim my husband’s hair.
    By Liza Corsillo
  10. coffee
    Drop These Frozen Coffee Pods in Water and You’re DoneThey’re the fastest way to a barista-level cup of morning caffeine.
    By Emma Wartzman
  11. women’s shoes
    I’ve Loved My Nike Air Rifts Since 1998And now, suddenly, they’re everywhere.
    By Yara Flinn
  12. food pantry essentials
    The Salty-Sweet Spice Blend So Good I Have to Hide It From My RoommatesIt adds heat and a finger-licking flavor, replicating restaurant-level seasoning at home.
    By Rachael Griffiths
  13. grooming
    This $10 Wax Kit Silenced TikTok Trolls (and Got Rid of My Nose Hair)A troll called out my visible nose hair. I had to do something.
    By Nick Norcia
  14. women’s apparel
    A Low-maintenance Cashmere Shawl That Always Looks GoodNo matter how badly I treat it.
    By Diksha Basu
  15. cookware and utensils
    These Squeeze-Bottle EVOOs Are the Only Cooking Oils You’ll Ever NeedBeloved by top chefs and top home chefs alike.
    By Dominique Pariso
  16. bedding
    The Only Sheets That Stop Me From Sweating All Night LongI’ve been disappointed, betrayed even, by too many sheets promising a cool and dry night’s sleep. Ettitude’s actually deliver.
    By Jolie De Feis
  17. electronics
    The Hands-Free Phone Case That Lets Me Party Without a PurseAfter I resolved to bring only the essentials on nights out, the Utiliti Case became my faithful companion.
    By Kitty Guo
  18. this thing’s incredible
    The Department of Veteran Affairs Has All Sorts of Uses for These Evidence BagsAn inside joke led to all sorts of off-label uses, from serving cookies to storing office supplies.
    By Marina Nitze
  19. women’s apparel
    The $20 Linen Set I’ve Been Wearing Nonstop“1,000 percent coastal grandmother in the best way.”
    By Sarah Leon
  20. beauty
    I’m a DDD and I Wear This Wireless Bra Almost Every Day (and Night)I’ve worn it to sleep and forgot I had it on.
    By Alyse Whitney
  21. pets
    The Only Fur Brush That Makes Me Sneeze Less Around DogsI survived an entire weekend with two pups without meds.
    By Zoe Denenberg
  22. packing and gear
    I Clomped Around Norway in These Frilly Alpaca SocksThey’re light enough for spring and fall, sometimes heavy enough for winter, excelling at seasonal limbos.
    By Chantel Tattoli
  23. beauty
    I Finally Found a Mineral SPF That Blends Smoothly Into My Skin and BeardNot every sunscreen made for folks with darker skin works for every person with dark skin.
    By Chadner Navarro
  24. cleansers
    B.J. Novak Has Been Using the Same $5 Cleanser for 30 YearsIt’s apparently the key to his glasslike skin.
    By Tembe Denton-Hurst
  25. organization
    If It Weren’t for This ‘Earthquake Fastener,’ I’d Knock Over All My BreakablesThe mysterious clear goo is incredibly strong, yet also so easy to remove.
    By Ambar Pardilla
  26. bath and body
    My Friends Are Frankly Tired of Hearing Me Talk About This Soap in a CanIts foamy spray allows me to wash my hands like I would at a sink, minus the running water.
    By Jeremy Rellosa
  27. hair styling
    This Hair Mousse Gives Me Perfect Cloudlike CurlsIt’s now a wash-day staple.
    By Tembe Denton-Hurst
  28. packing and gear
    This Travel Junk Tray Keeps My Jewelry, AirPods, and Hair Ties All in One PlaceIt takes up zero space in your suitcase but keeps your personal items contained when staying in an unfamiliar space.
    By Alison Freer
  29. outdoor leisure
    My Favorite Beach Chair Folds Down to the Size of a Hydro FlaskIt has unseated the trusty Tommy Bahama I’ve used for thousands of sunbathing hours.
    By Dominique Pariso
  30. food and drinks
    The Salty Lemon Condiment I Put on Grilled Meat and Ice CreamIt adds acid, salt, and funky umami fizz — without any chopping.
    By Lauren Joseph
  31. fitness and sports
    I Wore This Bra for 700 MilesAnd it’s still the one I reach for first for hiking, cycling, and running.
    By Maggie Slepian
  32. health
    I Can Actually See Clearly Now Thanks to This Glasses-Cleaning SprayIt’s the only one I’ve tried that obliterates forehead oil, mascara, and other goop and leaves me with crystal-clear lenses.
    By Ambar Pardilla
  33. outdoor leisure
    This Utility Cart Glides Across Sand — Then Turns Into a Comfy Beach ChairIt’s like having your own mini-Transformer but solely dedicated to making summer less of a headache.
    By Margaret Eby
  34. productivity
    The Best Fidget Toy Is a Cable TieThese nifty reusable twist ties keep charging cords neat and restless hands busy.
    By Kitty Guo
  35. cleaning
    This Multipurpose Spray Cleans Like It Isn’t Made From Natural IngredientsAnd it smells like a Muji store.
    By Caroline Mullen
  36. luggage
    I Can Stuff a Shocking Amount Into This ‘Clamshell’ Carry-onIncluding several blocks of cheese and some vermouth.
    By Margaret Eby
  37. shoes
    The Surprisingly Sexy Orthopedic Sandals I’ve Worn 3 Summers in a RowThey pair perfectly with a black swimsuit, make jeans look dressier, and stand up to hours of walking in New York City without looking dirty.
    By Liza Corsillo
  38. eyes
    These (Better Than Chanel) $7 Liners Are Like Gel Crayons for My EyesThey’re super-pigmented, easy to use, and cheap enough to buy in bulk.
    By Ambar Pardilla
  39. women’s apparel
    Abercrombie’s Jean Shorts Fit My Curvy Five-Foot-Ten Frame to a TI didn’t believe in love at first wear until I met the brand’s High-Rise Dad Shorts.
    By Latifah Miles
  40. health
    This $6 Piece of Plastic Takes the Pain Out of Vaccine and IVF ShotsSince using it for both of my sons’ COVID vaccines and during IVF, I have become a ShotBlocker evangelist.
    By Kristin Flood
    As told to Liza Corsillo
  41. decor
    This $47 Dan Flavin–esque Tube Lamp Saved My Generic Kitchen“You hide it under a console and all of a sudden have a pink wall.”
    By Erin Schwartz
  42. bath and body
    I Found My Signature Scent — and It’s an $11 Body SprayIt’s freshness in a can.
    By Jeremy Rellosa
  43. grooming
    I’m Ditching Razors for This At-Home Sugaring KitOnce you get the hang of it, Sugardoh gives you long-lasting, baby-smooth results at home.
    By Latifah Miles
  44. kitchen
    I Finally Found a Good-Looking Electric Kettle (That’s Not the Stagg)It holds an impressive amount of water and makes my whole kitchen look better.
    By Liza Corsillo
  45. i use this for that
    Turns Out This Suction Vibrator Is Excellent at Preventing MastitisAs a breast massager, it’s the perfect tool for clearing clogged milk ducts.
    By Jo Zasloff
  46. eyes
    The Best Fake Tears $17 Can BuyActor Annie Hamilton uses her Kryolan tear stick for auditions and “parties when no one’s paying any attention to me.”
    By Annie Hamilton
  47. beauty
    This Steamer Gives My Clothes a Dry-Cleaner-Quality Finish Every TimeThe tiny tool has a level of power seen only in industrial-grade machines.
    By Ambar Pardilla
  48. this thing’s incredible
    This Funnel Will Save Your Wine From Cork Bits (and Make It Taste Better)Camille Lindsley, beverage director at NYC’s HAGS, says the gadget comes in handy more often than you might think.
    By Emma Wartzman
  49. fitness and sports
    This $10 Waterproof Runner’s Belt Is Also an Ideal Hands-Free Summer WalletIt’s big enough to fit my phone, a few cards, my headphones, Chapstick, and my keys.
    By Diksha Basu
  50. this thing’s incredible
    I’ve Replaced All My Underwear With These 2-for-$13 Muji Boy ShortsNow that I’ve tried these undies, I don’t know that I’ll ever want to put on pants at home again.
    By Zoe Denenberg
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