This Things Incredible - The Strategist
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This Thing’s Incredible

  1. beauty
    This Costume Designer–Approved Bra Doesn’t Stop at a D (or Even a G) Cup“It’s become the Commando thong of bras.”
    By Stacey Berman
  2. headphones
    These Headphones Let Me Hear Music and Podcasts (and Traffic) on My BikeThey’re the one thing that has had the biggest impact on my life as a cyclist since I bought my bike itself.
    By Louis Cheslaw
  3. massagers and recovery
    My Vertebrae Pop Like Bubble Wrap When I Stretch on These Padded WheelsI found them after discovering that none of my foam rollers’ shapes were quite right for the types of back and shoulder stretches my body craved.
    By Gina Yashere
  4. massagers and recovery
    This Weird Plastic Pillow Alleviates My Tension HeadachesIt helps with my neck pain, too.
    By Alex Olivo
  5. hiking and camping
    These Bouldering Pants Are Perfect for WFH (and Biking and Grocery Runs)More stretch than any other pants you’ll find. And a lot more style.
    By James Lynch
  6. toys
    My Toddler Won’t Stop Playing With These Friction-Powered CarsTheir novel design propels them farther than any other toy cars he’s used and makes the toys much better at navigating bumps and uneven surfaces.
    By Lauren Ro
  7. gifts
    Furoshiki Gift Wrapping Makes My Christmas More SustainableThe traditional Japanese fabrics are a gift within a gift.
    By Liza Corsillo
  8. this thing’s incredible
    The Tool That Helped Me (Finally) Finish Writing My First NovelHow one writer completed her manuscript … during a pandemic, no less.
    By Kate Dwyer
  9. hiking and camping
    The Sleeping Bag That I’ve Been Wearing to Stay Warm Across New York CityIt’s a fully insulated bright-purple “wearable sleeping bag” that’s — dare I say — kind of stylish (in a gorpcore way).
    By Kayla Levy
  10. decor
    My Books Have Never Looked Better Than on These Red Steel ShelvesThe cheery industrial shelving unit was hiding amid a sea of steel and black shelves in Wayfair’s “Garage Storage and Shelving Units” department.
    By Louis Cheslaw
  11. gifts
    My Husband’s Bicycle Looks More Like Sculpture Thanks to This Clever StandCombining vertical storage with the ease of a floor stand, it displays his bike as the latest objet in our home full of actual artworks.
    By Anthony Rotunno
  12. men’s apparel
    This T-Shirt Keeps Me Warm for Socially Distant Outdoor Events (And Soccer)Let winter come. I’m going to keep socializing — at a safe distance and, thanks to my undershirt, a comfortable temperature.
    By Nate Hopper
  13. gifts
    With the Help of Some Musicians, I Found the Ideal Guitar for Playing at HomeIts lighter weight and smaller body makes it easier to reach for, and it is comfortable to play standing up, lying in bed, or lounging on the couch.
    By Louis Cheslaw
  14. gifts they’ll want in a pandemic
    This Compost Tumbler Turns My Quarantine Scraps Into Valuable Plant FoodIt shrinks your trash while feeding your plants.
    By Liza Corsillo
  15. gifts
    I Have Rolled With 2020’s Punches on These $95 SkatesActress Sasheer Zamata picked up the same style this year, too.
    By Dominique Pariso
  16. gifts they’ll want in a pandemic
    Playing Animal Crossing Is the Closest I’ve Come to Taking a Vacation This YearAlmost as good as an island getaway.
    By Leah Muncy
  17. gifts
    This $70 Necklace Makes Me Feel Like a Fancy Lady Who Lunches (at Home)It elevates even the most humdrum of work-from-home outfits.
    By Lauren Ro
  18. dental care
    I Was Anti–Electric Toothbrush Until I Tried This Surprisingly Giftable $25 OneI’ll never go back.
    By Chloe Anello
  19. gifts they’ll want in a pandemic
    Unlike the Skinnygirl Margarita, the Skinnygirl Tank Is Ideal for BreastfeedingI searched my whole maternity leave for an everyday top this comfortable.
    By Jessica Silvester
  20. beauty
    These Lace-Edged Boy Shorts Ended My Quest for VPL-Free (Wedgie-Proof) UnderwearCountless pairs that promised to vanquish panty lines gave me intolerable wedgies, but the trim and more generous cut on these finally did the trick.
    By Jonann Brady
  21. this thing’s incredible
    The $18 Doodad That Makes This TikToker’s Wired Gaming Mouse Feel WirelessAnd it’s actually very controversial in the TikTok world.
    By Kyle F.
    As told to Chloe Anello
  22. dogs
    My Dog’s Favorite Toy Looks Like a Salad Bowl (and Costs Less Than Sweetgreen)I do not know why it looks like a salad, but I will say that I chose it specifically because it does.
    By Kelly Conaboy
  23. toys
    I Let My Kids Play Soccer in the House With This Accident-Proof ‘Ball’Designed to look like the real thing (down to the black-and-white pentagons), the lightweight hover ball functions more like a giant air-hockey puck.
    By Daisy Prince
  24. men’s activewear
    These (Actually Wearable) Men’s Leggings Are Inspired by Bullfighters’ Pants“I’m not trying to reinvent the wheel,” their creator told me. “I’m just building a better one, with a better crotch situation.”
    By Alex Blynn
  25. outdoor leisure
    Long Underwear That Kept My Movie Cast Warm While Filming in the Arctic CircleIt’s going to keep me warm for a winter of outdoor socializing, too.
    By Stacey Berman
  26. fitness and sports
    These Are the Only Resistance Bands I Recommend to My Pilates StudentsI’ve seen enough snap (and almost blind people) to know that all resistance bands are not created equal.
    By Kate Garfield
  27. bedding
    This Portable Electric Blanket Keeps Me Warm on Cold Nights Without an OutletI biked it everywhere — from a friend’s fire escape in Bed-Stuy to another friend’s Upper East Side backyard.
    By Kayla Levy
  28. this thing’s incredible
    Once It Drops Below 60 Degrees, I Only Go Outside in These Men’s Hunting PantsCozy enough to wear while padding around the house, or while waiting in a two-plus-hour, cold and rainy line to vote.
    By Kayla Levy
  29. this thing’s incredible
    This $17 TikTok-Famous Hair Wand Smooths My Flyaways (and Tames My Brows)A rare #FYP find that actually lives up to the hype.
    By Natasha Bazika
  30. shampoo and conditioner
    The Anti-Brass Shampoo I Use to Make My Light-Brown Hair Less OrangeThe one that works best is actually made for gray hair.
    By Liza Corsillo
  31. coffee
    This New Coffee Grinder Is a Breakthrough for Home BrewersThe flat-burr grinder makes the technology found in far pricier models a lot more accessible.
    By Louis Cheslaw
  32. hair
    I Finally Found a Running Headband that Holds Back My Growing-Out Pixie CutThe best option for that awkward too-long-for-a-bobby-pin, too-short-for-a-ponytail stage.
    By Karen Iorio Adelson
  33. tech
    Everyone Hates My Mechanical Keyboard, But You’re Going to Want One TooAs it turns out, the louder you type, the better you type.
    By James Lynch
  34. our shopping cart
    The Yoga Blanket That Three Strategist Staffers Own (and Love)This machine-washable blanket is perfect for picnics, dog beds, protecting furniture, and sure, even yoga.
    By Liza Corsillo
  35. this thing’s incredible
    The $20 Doorbell Camera That Made Me Stop Pining for a RingFinally, I can hear the doorbell from every corner of my house.
    By Steven John
  36. fitness and sports
    I Organize My Gym Gear With a Golf Rack, and I Don’t Even GolfIt handily stores my workout bands, dumbbells, and even rollerblades.
    By Alex Olivo
  37. cats
    My Cat Likes This $70 Tree (Almost) As Much As Her $800 OneIt’s actually nice looking, too.
    By Karen Iorio Adelson
  38. prime day 2020
    If You Buy One Thing on Prime Day, Make It a Vitamix BlenderYes, it’s worth it — especially when it’s on sale.
    By Maxine Builder
  39. health
    The Blue-Light Glasses That a Reno 911! Star ‘Stocks Up’ OnI wound up buying three pairs — perhaps more than any one person needs, but in them, I’ve never looked cuter.
    By Kerri Kenney-Silver
  40. health
    This Italian Digestive Aid Calms My Finicky Stomach and Tastes Like Lemon SodaIt’s fizzy and refreshing — and it works.
    By Angelica Frey
  41. this thing’s incredible
    The USB Microphone That Made Sophia Amoruso Actually Like the Sound of Her Voice“Listening to myself talk isn’t as cringeworthy if it’s face-to-face, but on a video call, I think way more about what I sound like.”
    By Sophia Amoruso
  42. moisturizers
    I Use This Korean Moisturizer As a Makeup Primer and a Tattoo BrightenerIt looks like I squished my ink out of a Winsor & Newton tube.
    By Ashlea Halpern
  43. cats
    The Best Small Dog Harness Is Actually for CatsAfter years of searching, I finally found a harness my dog will wear.
    By Liza Corsillo
  44. women’s apparel
    My (Maternity) Jumpsuit Is a Pleats Please Dupe — and the Comfiest Thing I OwnI’ve been fantasizing about Pleats Please clothes, but wearing them would require taking off the dupe I bought for a tenth of the price.
    By Jenny Friedler
  45. toys
    These Life-size Cardboard Cutouts Allow My Kids to ‘Visit’ My FamilyThe next best thing to celebrating in person.
    By Stevie Remsberg
  46. skin-care treatments
    With Nowhere to Go, I Used Quarantine (and This Serum) to Get Bushier EyebrowsI bought it one month into quarantine, and five months of nightly use later, my brows now appear thicker and feel more luscious.
    By Maria Dueñas Jacobs
  47. health
    The $10 Bra That Got Me Through Radiation TreatmentsIt sells for a fraction of the price of my most expensive cancer bra and comes in sizes up to 3XL.
    By Jill Hilbrenner
  48. this thing’s incredible
    The Adjustable Phone Stand That Helped Me (Finally) Master Floor WorkoutsMore gains, less neck pain.
    By Louis Cheslaw
  49. kitchen
    This Generous Soaking Tub Cuts My Dishwashing Time by a ThirdIt has plenty of room to soak our family of three’s jumble of plates, coffee mugs, glasses, sippy cups, plates, bowls, utensils, and cutting boards.
    By Lauren Ro
  50. mattresses
    I Bought This Foldable Mattress for #Trucklife But Still Use It All the TimeIt’s compact, comfortable, and perfect for nearly any situation
    By James Lynch
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