This Things Incredible - The Strategist
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This Things Incredible

  1. face
    This Is the Best Highlighter for Mature SkinThe only thing the others highlight is wrinkles.
    By Cheryl Kramer Kaye
  2. women’s shoes
    These No-Hands-Required Sneakers Are Ideal for Chasing After My KidsYou can slip your feet into them without bending or using your hands, and they don’t lose their shape or fit.
    By Diksha Basu
  3. decor
    The $1 Decorating Tool Chloë Sevigny’s Wedding-Cake Baker Uses the MostTexture > perfectly smooth frosting.
    By Chelsea Peng
  4. food and drinks
    Rick Martínez’s Recipe for ‘Mind-Blowing’ Tortillas Starts With This IngredientIt’s made from heirloom corn grown in Mexico.
    By Emma Wartzman
  5. hair treatments
    I’m Dropping My Olaplex Habit for This Oil That Makes My Hair Impossibly ShinyWe’re talking shampoo-commercial shiny.
    By Ambar Pardilla
  6. this thing’s incredible
    This Folding Scooter Gets Me to Dinner With FriendsDuring the day, I zip alongside my kids.
    By Diksha Basu
  7. this thing’s incredible
    This Taiwanese Club Effectively Alleviates My Tension HeadachesBefore resorting to over-the-counter or prescription meds, I knock back a glass of water, try to breathe better, and gently, rhythmically beat myself.
    By Chantel Tattoli
  8. eyes
    This $10 Sephora Eyeliner Perfectly Approximates My Mother’s Favorite KajalI could probably even use it to get to Julia Fox levels of eyeliner absurdity, but I am not terribly inclined to try that.
    By Diksha Basu
  9. women’s shoes
    These Marni-esque Sandals (From Sorel, of All Places) Are My New Everyday HeelsAt dinner the other night, the very stylish wife of a fancy doctor praised them. “Sorel,” I said. “Sorel?” she said.
    By Diksha Basu
  10. cats
    This Sponge Is Fine for Scrubbing Dishes, But Excellent at Removing Cat HairDragging it across our oven range, I am equally disgusted and relieved by what it manages to collect.
    By Stacey Berman
  11. cookware and utensils
    The Clever Tool That Makes Sure Your Cakes Come Out Perfectly Every TimeNo more sticking.
    By Emma Wartzman
  12. dental care
    This Cocoa-Flavored Toothpaste Jump-started My Toddler’s Brushing HabitAnd admittedly tastes good to me.
    By Chantel Tattoli
  13. this thing’s incredible
    The Jarred Sauce Grub Street’s Diner-at-Large Uses When She Has a Rare Night OffWriting deadlines don’t leave time for intricate dinners.
    By Tammie Teclemariam
    As told to Emma Wartzman
  14. footcare
    I Am a Tick-Removing Wizard, and This Tiny Crowbar Is My WandThe Tick Tornado helps me pull ticks of all sizes off my own skin as well as my dog’s.
    By Liza Corsillo
  15. headphones
    These Wired Headphones Are Too Fugly to Lose (and Sound Good, Too)They are so strangely retro that to wear them is to humbly whisper a fashion statement — and they won’t get lost in the wash.
    By Brenley Goertzen
  16. skin-care treatments
    The Bright-Green Chinese Oil That Soothed My 52 (Excruciating) Mosquito BitesFeng you jing is a staple of traditional Chinese medicine and functions sort of like an Asian Vicks VapoRub.
    By Kitty Guo
  17. organization
    I’ll Never Rip Another Book Jacket Again With These Library-Style Plastic CoversShiny and transparent, they’re so practical yet aesthetically pleasing.
    By Lauren Ro
  18. health
    This Turmeric Blend Soothes My Stomach (and Makes My Brownies Taste Better)Maybe it’s a placebo, or maybe it’s actually a “superfood.” Either way, it’s become a must-have ingredient.
    By Aisha Rickford
  19. food pantry essentials
    This Gluten-Free Flour Allows Me to Eat (Actually Good) Cookies AgainAnd while everyone is hunting for bags of regular flour, this is still readily available to buy.
    By Chloe Anello
  20. cookware and utensils
    This Unassuming Kitchen Gadget Makes Prepping Greens Way Less AnnoyingJess Damuck, author of the newly released cookbook Salad Freak, is a greens-stripper convert.
    By Emma Wartzman
  21. acne treatments
    This Scrub Finally Rid Me of My Persistent ButtneYes, a $30 scrub for your butt sounds outrageous. But you know what else is outrageous? Buttne.
    By Erika Harwood
  22. shampoo and conditioner
    After Decades of Dandruff, This Shampoo Fixed My Flaky ScalpThe flaking was so bad I avoided touching my hair in public.
    By Steven John
  23. on-site shop
    These Ankle Weights Are Like Dumbbells for My ButtThey’ve turned up the volume on my at-home exercises.
    By Diane Chang
  24. baby feeding
    I Breastfeed on Park Benches With This Magically Comfortable Nursing VestI had two winter babies, and feeding outside can be brutal.
    By Becky Barnicoat
  25. hair styling
    The Curl Cream That Cut My Natural Hair Routine in HalfIt’s the only hair product I’ll use.
    By India Edwards
  26. footcare
    This Foot Cream Smooths My Heels Better Than Professionals DoEveryone who tries it becomes a convert.
    By Camilla Cho
  27. cookware and utensils
    I Got Rid of All My Whisks and Replaced Them With This OneIt may have been created for aeration specifically, but I found it perfectly suitable for everything else I could possibly need it for.
    By Chloe Anello
  28. this thing’s incredible
    This Body and Hair Oil Got Me Through My First New York WinterWhile part of me still dreads below-40-degree days, I feel calmer knowing that my skin is one thing I won’t have to worry about.
    By Arielle Avila
  29. headphones
    The AirPod Adapter That Blew Up This Jet-Setting Food Stylist’s DMs“I just couldn’t believe how many people had never heard of it. I got literally hundreds of responses.”
    By Judy Kim
    As told to Emma Wartzman
  30. food and drinks
    This Korean Cereal Is a Superior, Less Sugary Version of My Childhood FavoriteMeet Honey Smacks’ airier, more sophisticated sister.
    By Sanibel Chai
  31. baby gear
    The Toddler Socks So Durable That They’ve Become Hand-Me-DownsThey still look good even after going through another preschool-age owner.
    By Lauren Ro
  32. grooming
    Who Knew a German Knife Company Would Make the Best Nail Clippers I’ve Ever Used“After experiencing the smooth fluidity and elegant precision of the Zwilling clippers, I simply can’t go back to cheap $5 ones.”
    By Kitty Guo
  33. baby feeding
    The (Ingeniously Designed) Open Cup My Son Was Able to Use at 10 MonthsIt was the key to a speedy recovery after his surgery to repair a cleft palate.
    By Margaret Rogers
  34. this thing’s incredible
    This Burn-Everywhere Candle Makes My House Smell Like a Fancy Yoga StudioThank you, Ms. Keys.
    By Tembe Denton-Hurst
  35. skin-care treatments
    This Red-Light Mask Fixed My Skin — and My Muscle PainThese 49 little LEDs were like Xanax for my masseters.
    By Aubree Nichols
  36. kitchen
    Carla Lalli Music’s Go-To Steamer Will Make the Best Potatoes of Your LifeThere’s a reason her recipe is called Potato Insanity.
    By Emma Wartzman
  37. food and drinks
    This Toasted-Black-Sesame Instant Oatmeal Puts Quaker’s Bland Flavors to ShameIt also comes in red bean, taro, and matcha.
    By Katherine Gillespie
  38. toys and games
    This Bean-Farming Game Will Convert Even the Most Skeptical Anti-GamersIt’s fun. It’s fast. The artwork is delightful. Best of all, it’s easy to learn, even for a dolt like me.
    By Lauren Ro
  39. board games
    This $10 Strategy Game Has Made Me Enemies on Both Sides of the AtlanticCompetitive enough for games nerds, simple and quick enough for non-games-nerds.
    By Erin Schwartz
  40. skin-care treatments
    My Mom Still Swears by This ’80s Mud Mask — and Now I Do TooOur skin-care philosophies are practically opposites, but Borghese brought us together.
    By Ambar Pardilla
  41. bathroom
    This Is the Perfect Towel for Mildew-PhobesIt’s fast drying (but fluffy) and can rival even the most luxurious hotel offerings.
    By Sanibel Chai
  42. cleansers
    This Exfoliating Washcloth Makes My Skin Smoother than a Dolphin’sThe Salux is not merely a bath accessory; it is an agent of metamorphosis.
    By Kitty Guo
  43. food and drinks
    A 5-Pound Box of California Citrus Cures My East Coast Winter BluesMeyer lemons delivered straight to my snowy front door.
    By Emma Wartzman
  44. luggage
    This Non-Ugly Kids’ Suitcase Is Perfect for My Toddler (and Adults)The carry-on luggage’s minimal design is ageless.
    By Lauren Ro
  45. cookware and utensils
    These Silicone Molds Make Instagram-Worthy Desserts EffortlessPerfect for the lazy baker with an appetite for drama.
    By Tanya Bush
  46. sleep gear
    This Travel Pillow Makes Flying Across the Atlantic With a Kid an Easier FeatI resolved to do whatever I could to craft a situation onboard in which my 2-year-old and I might pull a Goodnight Moon.
    By Chantel Tattoli
  47. organization
    This Perfectly Blobby Tote Expands and Contracts, Just Like Plans (and Life)When a four-day trip turned into a two-week stay, this drawstring tote — originally designed for climbers — came to the rescue.
    By Monica Nelson
  48. productivity
    This Gel Seat Cushion Lets Me Work From a Dining Chair for HoursIt’s like a thousand interlaced fingers massaging me — firm with just a bit of squish.
    By Mia Leimkuhler
  49. butt week
    My Uncle’s Heated Outdoor Furniture Effectively Warms My Tush on Freezing NightsAll you have to do is plug it in.
    By Kayla Levy
  50. mattresses
    Thank You to My Twitter Followers for Telling Me to Get This MattressMy overall REM sleep went up 30 minutes after I bought it.
    By Kelsey Darragh
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