This Things Incredible - The Strategist
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This Things Incredible

  1. men’s apparel
    I Re-created the Dad-Vest Micro-Trend for $20How could I say no to a garment so well-suited for storage of my MetroCard, stray mints, phone, and all those other pieces of garbage I carry around?
    By Robin Reetz
  2. lips
    The $16 Dupe for Tom Ford’s (Sold Out) Lip BlushGood news for anyone who likes to look hot but also needs to eat.
    By Or Gotham
  3. dupes week
    The by Far Cheapest Air Purifier I Own Seriously Rivals the Second-CheapestBelieve me, it’s pretty damn fresh up in here.
    By Steven John
  4. men’s shoes
    When Polished, Everyone Thinks My $120 Derbys Are Their $820 Prada CousinsPractically every compliment I receive is from someone who assumes they are Prada.
    By Chris Black
  5. women’s sleepwear
    These PJs Replicate the Feel — If Not the Cute Prints — of Hanna Andersson’s.If my eyes were closed, I wouldn’t be able to tell the difference. But they cost much less.
    By Steven John
  6. dupes week
    This $850 Signature Sleep Mattress Is As Comfortable As My CasperCasper is worth every penny. But this one is genuinely comparable if you’re watching your budget.
    By Steven John
  7. dining and entertaining
    The Amazon Flatware I’m Buying Until I Can Afford ChristofleThe $15 sets are such a dupe for my mom’s Perles collection that she uses them as a supplement when she has overflow company.
    By Charlotte Klein
  8. fitness and sports
    These Shoes Give Me The Benefits of Barefoot Running (Without the Bare Feet)They allow me to hit the ground the same way I would if barefoot — meaning centered on my feet, letting me more explosively take each new stride.
    By Steven John
  9. dupes week
    This $8 Brow Pen Is the Most Microblading-esque Product I’ve Ever TriedThe felt tip of the pen paints hairlike strokes onto the brows and lasts for several hours, even with my oily skin.
    By Crystal Martin
  10. dupes week
    The Apple Dongle Dupe Recommended by the Guy at the Apple StoreThe employee will remain anonymous, but the dongle he suggested does more than Apple’s and costs less than half the price.
    By Steven John
  11. women’s apparel
    My Mom Found a Dupe for My Favorite Outdoor Voices Tee at CostcoTo achieve the same effect, just go a size up.
    By Priya Krishna
  12. cookware and utensils
    I Cheat on My Japanese Chef’s Knife With This Cheap Ceramic SetI thought that the best thing about them would be the fun colors. But the chef’s knife has turned out to be sharper than my fancy Japanese blade.
    By Hannah Howard
  13. dupes week
    If You Have ‘Normal’ Skin, Here Is a Resurfacing Dupe for Sunday RileyAt the $31 price point, I will continue to buy it even without a discount.
    By Robin Reetz
  14. dupes week
    9 H&M Home Items That Look Ten Times the PriceSome could convincingly pass for Bergdorf’s, while the more handcrafted-looking ones read Hawkins New York.
    By Jancee Dunn
  15. outdoor leisure
    These Binoculars Are Actually a Great Dupe for a TelescopeYou can still see the moons of Jupiter with them. And unlike a telescope, they fit in a backpack.
    By Rena J. Mosteirin
  16. dupes week
    This Portable Microphone Is Just As Much Fun As K-Town KaraokeThe YouTube lyrics of your choice appear before you like a handheld music stand.
    By David Schwartz
  17. dupes week
    For Baby No. 2, I Found Diapers Like Honest Company’s (For 10 Cents Less Each)This can add up to hundreds in savings over the course of a year of diapering.
    By Steven John
  18. skin-care tools
    I Look Like a Dewy-Faced Model With One Spritz of My Pocket-Sized MisterFor the first and only time, I feel like a beauty insider.
    By Liza Corsillo
  19. bathroom
    These Gigantic Towels Dry Faster Than Any Other Bath Sheets I’ve TriedThey’re soft and plush, without being bulky.
    By Karen Iorio Adelson
  20. the best gift i’m giving
    My Skin Is Hooked on This Oat Face WashI plan on getting my friends all hooked on this $55 face wash.
    By Chloe Caldwell
  21. this thing’s incredible
    The Savory, Slightly Smoky Black Cocoa Powder That Makes My Cookies IrresistibleIt’s like some sort of cocoa umami.
    By David Notis
  22. this thing’s incredible
    Walmart — Yes, That Walmart — Is My New Favorite Jewelry StoreMy most discerning friend thought they were from Wolf Circus.
    By Leah Muncy
  23. women’s shoes
    My Crocs Thong Sandals Are a Perfect (and Dare I Say Sexy) Summer Rain Shoe“They’re minimalist and sleek, with organic curved lines that (kind of) recall those of a Zaha Hadid building.”
    By Lauren Ro
  24. this thing’s incredible
    This $7 Powder Keeps My Face Dry (And Shine Free) on Even the Muggiest DaysIt has literally made me feel more comfortable in my own skin.
    By Annabelle Williams
  25. weird things we love
    The Back Brace That Saved Me from Becoming the Quasimodo of Park SlopeIt’s essentially an over-the-shoulders harness that you wiggle into, as you might a trusty cardigan.
    By Frances Dodds
  26. this thing’s incredible
    I Look Like an Adult (As Opposed to a Big Baby) In This $27 JumpsuitAnd it’s about $200 cheaper than my beloved Ilana Kohn jumpsuit.
    By Kira Fisher
  27. style
    My Tiny Gold Hoop Earrings Are $20 and Meant for Newborn BabiesFrom a few feet away, they’re invisible; up close they’re sweet and delicate.
    By Alice Gregory
  28. prime day 2019
    If You Buy One Thing on Prime Day, Make It a Mosquito-Repellent BraceletIt looks like a hair tie and smells like a summer picnic.
    By Liza Corsillo
  29. i was a tech columnist
    These No-Tie Shoes Are the Only Pair I Wear (And I Don’t Care If They’re Fugly)“They are a gift for people with no tolerance for inefficiency.”
    By David Pogue
  30. women’s apparel
    I Can Wear My New Favorite Top to Work, Dinner, and Even the Beach“I promised myself I’d buy only one, but of course left with two.”
    By Hilary Reid
  31. this thing’s incredible
    The (Nongreasy) Spray-on Body Oil That Works Better Than Any Lotion I’ve TriedIt sinks in with barely a rub, leaving no residue behind.
    By Garrett Munce
  32. this thing’s incredible
    This $4 Rain Hat Always Keeps My Hair Dry (and Makes Me Feel Like the Queen)Bring on the downpours.
    By Hilary Reid
  33. women’s apparel
    This Summer Dress (That Won’t Show Sweat or Iced-Coffee Stains) Is Now $32“Am I going to buy a second one? You bet.”
    By Alice Gregory
  34. organization
    The Sleek French Shopping Trolley That’s Easy on My Mother’s Arms (and Dignity)The effect the thing has when filled up, with a baguette peeking coquettishly out of the top, is downright charming.
    By Katy Schneider
  35. dental care
    I Was Brushing Six Times a Day. Then I Found This Silver-Infused ToothbrushIt (literally) arrived at my doorstep, compliments of my boyfriend’s dad, Tom.
    By Frances Dodds
  36. food pantry essentials
    The Vanilla Extract Recommended by Chefs From Gramercy Tavern and Sqirl Alike“If I saw this on someone’s kitchen counter I would be like, ‘Oh they know what’s up.’”
    By Margaret Rhodes
  37. beauty
    The (Dentist-Approved) Charcoal Whitening Powder That Got Me Off WhitestripsAfter a few consecutive days of brushing with the powder then toothpaste, my teeth appeared to go from a coffee-stained beige to a shinier ivory.
    By Robin Reetz
  38. furniture
    My Baby’s Play Set Transforms Into a Herman Miller–Style Coffee TableIt’s only $150, and there’s no assembly required.
    By Laura Perciasepe
  39. packing and gear
    The Dual-Purpose Fan Hat I Keep in My Bag May Through October“The miraculous hat that emerges has a wicker-like top and structured cloth brim.”
    By Alice Gregory
  40. this thing’s incredible
    Nothing Keeps Me As Cool on My Runs As This Unstylish Sun-Blocking ShirtIts exterior is covered in tiny white dots made of titanium dioxide, the same stuff used in many sunscreens.
    By Steven John
  41. this thing’s incredible
    The $26 Curve-Hugging Bathing Suit That Fits Me Better Than Any Other SwimwearExtreme in cut, but sparing in price.
    By Marjon Carlos
  42. men’s apparel
    Nobody at My Wedding Could Tell That My Dad Got His Tux for $200 on AmazonLooking at us, you really couldn’t tell who spent hours with a tailor (me), and who basically threw his tux on straight off the rack (him).
    By Anthony Rotunno
  43. women’s shoes
    These French Sneakers Are Like Converses Only Cheaper and More FlatteringAnd they’re on Amazon.
    By Alice Gregory
  44. this thing’s incredible
    The (Not Indecent) Leggings That Are Like Sunscreen for My Bottom HalfThe rewards of an SPF legging are experiential: They feel good in the water and look cute on land.
    By Molly Young
  45. massagers and recovery
    The $40 Massager That’s Become Something of an L.A. CultThe inexpensive gadget is beloved from the Arts District to Beverly Hills.
    By Natalie Toren
  46. women’s apparel
    I Thought I Was Pants-Allergic Until I Tried This Pair From Universal StandardI loved them in-store but didn’t buy them. One week later, I went and got them online.
    By Maya Kosoff
  47. grooming
    The Editorial Director of Dazed on the Only Thing That Zapped His Razor Burn“The crime scene that had consumed most of my face for the better part of a decade had completely disappeared.”
    By Bunny Kinney
  48. women’s apparel
    No, My Tulle Skirt Isn’t Lanvin — It’s Actually $19 From AmazonThe skirt looks like it could have walked off a couture runway (but costs a lot, lot less).
    By Dara Allen
  49. food
    The Citrusy Japanese Soy Sauce I Lick From the PlateIt has a flavor that I’d never associated with soy sauce before.
    By Natalie Toren
  50. bath and body
    I Buy Germ-Fighting Soap Used by Jiu-jitsu Fighters Just for Its Piney SmellI’m not afraid of athlete’s foot, but I do like its eucalyptus scent.
    By Leah Rodriguez
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