This Things Incredible - The Strategist
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This Things Incredible

  1. grooming
    The Serum That Nuked My Bikini-Line Ingrown HairsIt’s so much easier than remembering to exfoliate.
    By Priya Rao
  2. women’s apparel
    The $8 Shorts That Keep Me From Being a Subway FlasherWearing them is like a gentle hug, not the strangling, sausage-casing feeling that I associate with shapewear.
    By Alyse Whitney
  3. skin-care treatments
    So Apparently, Baby Foot Makes a Cream (and It’s Amazing)“It was better than I could have dreamed.”
    By Alison Freer
  4. style
    This Fanny Pack Lets Me Combine Jogging With ShoppingSo you don’t have to put your credit card in your sports bra.
    By Katy Schneider
  5. style
    These Minimalist Workout Clothes Are the New Outdoor VoicesBeing a gym member means following the dress code that goes with it. This is the best way to do it.
    By Margaret Rhodes
  6. baby gear
    You Can Take All My Baby Gear — But You Can’t Take My DockATotIt’s the one thing that gets my baby to fall asleep easily.
    By Juliet Lapidos
  7. cats
    This Whack-a-Mouse Toy Is Like a Battery-Operated CatsitterIf Maurizio Cattelan designed a cat toy.
    By Alexandra Pechman
  8. beauty
    I Hate All Bras, But I Love This One Enough to Sleep in ItI thought, I deserve a day or two without an underwire. And I haven’t looked back.
    By Ariel Kanter
  9. i use this for that
    My Favorite New Work Pants Are Horseback-Riding PantsAnd they are very flattering.
    By Kelsey Mulvey
  10. outdoor leisure
    This Beach Tent Has Made Me Actually Like Going to the BeachI’d written them off as being mostly for babies and the elderly.
    By Alexis Swerdloff
  11. this thing’s incredible
    These Colorful $10 Paring Knives Are Such Good GiftsThey give me a visceral taste-the-rainbow urge to collect them all.
    By Margaret Rhodes
  12. women’s apparel
    My Holy Trinity of Warm-Weather Dresses Are All $33 at TargetAnd one of them is just $30.
    By Alexandra Pechman
  13. women’s shoes
    These Shockingly Comfortable Mocs Are My Favorite Summer ShoesThey’re also attractive against almost all odds.
    By Alison Freer
  14. this thing’s incredible
    These Grippy Wings Are Like ‘Condoms for My Apple AirPods’They’re called EarBuddyz and they’re 12 bucks.
    By Chris Black
  15. food
    I Sprinkle These Savory-Sweet Japanese Flakes on EverythingPlus, nine other condiments and soup bases you’ll find in every Japanese kitchen.
    By Mia Leimkuhler
  16. home
    This Funny-Looking $10 Candle Turned My Vet’s Office Into a Day SpaI immediately went home and bought one.
    By Karen Iorio Adelson
  17. this thing’s incredible
    This $10 Waffle Iron Gives Me Instagram-Worthy BreakfastThe Dash kept spitting out tea-plate-size waffles that were perfectly browned and fluffy.
    By Nikita Richardson
  18. this thing’s incredible
    This Bamboo Bag (Which Is Not That Bamboo Bag) Costs $41A well-priced, well-made iteration of a long-standing design.
    By Alison Freer
  19. baby gear
    This $30 Diaper Bag Is the Hit of My Local PlaygroundI got one, and it’s perfect.
    By Hillary Kelly
  20. dogs
    My Chew-Happy Dog Cannot Quit This Rubber BallIt’s fun to fling, soft on teeth, and perfect for apartments.
    By Mia Leimkuhler
  21. this thing’s incredible
    These Strangely Addictive Sriracha Chips Are My New Favorite SnackI can polish off an entire bag in one sitting.
    By Lori Keong
  22. eyes
    This High-tech Mascara Took Care of My Raccoon Eyes, Once and for AllThe secret’s in the “tubular technology.”
    By Ariel Kanter
  23. acne treatments
    I Had a Cystic Zit on My Face for 6 Months, Until I Bought This GelAnd it has never returned.
    By Frankie May Wong
  24. dental care
    The Best Fancy European Toothpaste (and It’s Not Marvis)It looks like the kind of thing a cheerful WWI-era nurse would have in her supply kit.
    By Angela Serratore
  25. this thing’s incredible
    I Buy These Fancy Slim Jims by the CaseloadAn ode to the nifty little pipettes of grass-fed protein that I’ve grown so fond of.
    By Molly Young
  26. cookware and utensils
    The French Pepper Mill I Cribbed From My Friend’s Wedding RegistryIt’s the pepper mill of my fantasy life.
    By Leah Bhabha
  27. Ready For Bed
    hair tools
    I’ve Never Gotten a Blowout As Good As What This Thermal Brush DoesIt cut my styling time to just eight-and-a-half minutes.
    By Kaitlin Phillips
  28. this thing’s incredible
    The Jewelry Safe I Learned About From My AccountantIn the event of a natural (or even not so natural) disaster.
    By Jinnie Lee
  29. organization
    I Sweep My Floors Just by Shuffling Around in These Mop SlippersThey’re made of microfiber to pick up dust, hair, and more.
    By Sadie Stein
  30. celebrity
    Love’s Gillian Jacobs on the Story Behind Mickey’s Famous Overalls“When people messaged me about them, I felt vindicated — but now people think I’m wearing Mickey’s clothes and not the reverse.”
    By Gillian Jacobs
  31. cleaning
    These Nontoxic Wool Laundry Balls Cut My Drying Time by Two-ThirdsWithout any of the harmful chemicals of dryer sheets, either.
    By Simone Kitchens
  32. decor
    I Hate Every Scented Thing Except This Palo Santo IncenseIt smells like the forest after a rainstorm.
    By Katy Schneider
  33. this thing’s incredible
    This Brow Kit I’ve Been Using for a Decade Has Given My Eyebrows PurposeThe kit lasts so long, my Cost Per Application is a mere $0.03 a day.
    By Margaret Rhodes
  34. hair tools
    I Own 7 of These Tangle-Teasing BrushesThey give me that triangular halo-fuzz of hair that I’m forever reaching for.
    By Simone Kitchens
  35. this thing’s incredible
    I’m 32 Weeks Pregnant, and This Cream Gave Me My Ankles BackIt tingles slightly in the best possible way.
    By Risa Needleman
  36. women’s apparel
    People Always Ask Me, ‘Where Did You Get That?’ When I Wear This Silk ShirtIt’s Everlane. I love it; go buy your own.
    By Lindsey Weber
  37. food
    A Food Writer’s Tasty Secret for Calming IndigestionI buy these ginger candies by the pound.
    By Ariel Kanter
  38. makeup
    This Cheapo Leg Makeup Gives Me ‘Girl From Ipanema’ ThighsOn a recent trip to Miami, several women all bought some on the spot.
    By Margaret Rhodes
  39. this thing’s incredible
    This German Light-Up Pebble Helps Me Find Everything in My PurseIt turns on only when I reach inside.
    By Alison Freer
  40. skin-care tools
    My Sculptural Desk Humidifier Quenches My Skin All Day Long“This little guy never stops misting, so there’s a continuous stream of cold air blowing on your face.”
    By Lori Keong
  41. dogs
    The Only Crate That Can Contain My Houdini DogHe escaped from every kennel — until I found this one.
    By Ariel Kanter
  42. cleaning
    The Swedish Mop Used at Nike Headquarters Makes Cleaning Almost FunIt cleans a bigger surface area than a Swiffer and is environmentally friendly, too.
    By Ashlea Halpern
  43. acne treatments
    The Only Thing That Cured My Cystic Acne Was (Yes) Spearmint TeaAccording to my derm, “it works on all the processes that drive adult acne.”
    By Crystal Martin
  44. this thing’s incredible
    The Most Indestructible Snow Shovel, According to Native MinnesotansPerfect for out-of-shape weaklings like me.
    By Ashlea Halpern
  45. bath and body
    These Korean Spa Mitts Scrub Me to Baby SoftnessI can see the tiny rolls of dead skin when I’m done.
    By Alison Freer
  46. i use this for that
    The Best Makeup Removers Are These Reusable Bamboo Nursing PadsA new mom told me about these reusable pads that work so much better than disposable cotton ones.
    By Alison Freer
  47. testing testing
    I Found a Pair of Jeans to Replace My Beloved Vintage Levi’sThey fit my little-waist-big-butt figure just perfectly.
    By Katy Schneider
  48. packing and gear
    The Waterproof Phone Case That’s Saved Me at the Beach, on Boats, and in IcelandIt even passed the “paper-towel test.”
    By Julianne Ross
  49. best bet
    The Best House Slippers Look Like SneakersThey take aesthetic inspiration from the rarest, most coveted kicks on the market but are hand-crocheted by a team of female artisans in Turkey.
    By Lauren Levy
  50. grooming
    The $8 Beard Trimmer That I Use on My Bikini LineLow maintenance, low pain, low cost.
    By Nikita Richardson
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