This month, Bloomingdale’s opened a freshly renovated cosmetics floor at its 59th Street flagship — a space so vast and indulgently high-end that just walking through it is an experience itself, and a luxurious escape. With more than 200 beauty brands to choose from, spa services, and high-tech offerings like Estée Lauder’s virtual mirrors, you could easily get lost there for an entire afternoon.
Below, we’ve outlined eight reasons to visit the new beauty floor at 59th Street, starting with a walk through the beautiful, fragrance archway that displays 14 exciting new scents.
1. Aspirational Luxury Brands
Of the many high-end labels featured on the new beauty floor, Hermetica is the only one exclusive to Bloomingdale’s — you can’t buy it anywhere else. The brand’s alcohol-free perfumes come in striking emerald-green bottles. Other upscale fragrance brands located on the main floor include Maison Francis Kurkdjian, Kilian, Atelier Cologne, and Creed (which has historically been a favorite fragrance house for royals).
2. A Beauty Shop for Millennials
Perfect for the millennial shopper, the Glowhaus beauty shop is located on both the main and second floors — all the products in the shop cost less than $100 and are housed in a fun, easy-to-shop space. Shoppers can come here to test and swatch a sweeping range of trending beauty brands, including Beautyblender, Becca, Mario Badescu, Stila, and Supergoop!
3. Plenty of Natural Beauty Products
New to the flagship, Wellchemist is Bloomingdale’s contribution to the natural beauty movement, offering 30 carefully curated products that are all sustainably made and free of sulfates, parabens, and phthalates. Brands include Living Proof, Juice Beauty, and the Organic Pharmacy.
4. Indulgent Spa and Beauty Services
Amongst the perks include Clarins Spa Services, where a 30-minute facial costs $30. You can also refresh eyebrows with a wax at the Lancôme brow bar; or get an in-store manicure at the OPI Nail Bar, coming this spring. To learn makeup tips and create a new beauty routine, book an appointment online with a dedicated beauty stylist, who will find products from the floor especially for you. If you already know the brands you love, you can consult with one of the many brand-specific experts, too.
5. Personalized Le Labo Perfume
The popular perfumery is now at Bloomingdale’s, and visiting the rustic tiled counter feels like transporting directly to the south of France — it looks so unique in the store. Watch Le Labo’s stylists hand-blend and bottle a combination of your favorite scents, and make sure to ask about adding emojis to the personalized label included with each purchase.
6. Free Skin Readings at Estée Lauder
Estée Lauder’s high-tech mirrors are designed to “read your skin.” This technology will formulate the best beauty products for your specific skin type. The counter also has iPads that can give you a virtual makeover, using color-matching technology to recommend the perfect foundation, blush, and lipstick for your skintone.
7. Custom Foundation
The Bloomingdale’s Lancôme counter is the first of its kind in the U.S. to offer custom-mixed, personalized foundation. Customers can take advantage of this service in just 30 minutes with a one-on-one appointment, so make sure to book online first. Skin ID technology measures exact skin tones (from more than 72,000 shade combinations) and shoppers can then choose from one of three coverage options. Finally, a Lancôme specialist will mix the custom foundation for you on the spot.
8. Best of Korean Beauty
The popular Korean skin care line Sulwhasoo is housed alongside AmorePacific in the first hybrid shop combining the two luxury brands. When you visit, ask about the brands’ joint private spa.
For all these reasons and more, make sure to check out the new beauty floor for yourself at Bloomingdale’s 59th Street flagship.
All images photographed by Genevieve L. Garruppo.
This is paid content produced for an advertiser by New York Stories. The editorial staff of The Cut did not play a role in its creation.