It’s only been a week since Election Day, and the president-elect has been quite busy. Donald Trump has made plans for his inauguration, appointed a new “border czar” to enact his mass-deportation effort, and pressured senators to let him put anyone he wants in his Cabinet. But he’s still making time for the important things in life … like trying to move copies of his latest coffee-table book.
On Monday afternoon, Trump urged his Truth Social followers to “Get a copy of my newest book, SAVE AMERICA today!” The ad did not appear on his X account, but it was shared there by feeds that mirror his “truths”:
The grainy 39-second video leaves a lot to be desired. It shows Trump flipping through his third presidential picture book, Save America, while seated on his plane. He points out a few pictures but doesn’t mention the rude captions sprinkled throughout the book. This is the entire ad copy, if you can call it that:
So this is a book that we just came out with. So beautiful, look. This is with the, uh, First Lady in front of the White House, really something. Look, standing in front of the church, very famous photo. Christians love this photo. This is your favorite president with the queen. And the cover is actually, that’s the cover.
It really makes you long for the infomercial-style ads for various products that Trump posted to his social feeds throughout his reelection campaign, from Trump Watches to Trump NFT trading cards to silver Trump coins that have “no face value.”
Still, this is an encouraging sign for anyone concerned that Trump’s reelection and the likely resolution of many of his costly legal troubles means there will be a shortage of official Trump-branded junk. Being president may be the hardest job in the world, but Trump will never let it interfere with his lifelong passion for grifting.
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