New York Magazine Partners With New York-Based Apparel Brand Knickerbocker

Photo: Courtesy of Knickerbocker

New York Magazine today announced a partnership with New York-based apparel brand Knickerbocker. Available starting today, the two brands have launched a collection that highlights New York City, drawing inspiration from the bustling streets surrounding Knickerbocker’s flagship store on Canal Street. With hand-drawn illustrations and artwork that incorporates the charm of Canal Street’s souvenir shops with New York Magazine’s iconic logo, the collection includes a selection of tees, sweaters, totes, hats, and more. Items are available for purchase in Knickerbocker’s online boutique, and at their store at 357 Canal Street.

The partnership is the latest retail expansion from New York Magazine, which launched its first online boutique earlier this year in partnership with ecommerce merchandise partner Fourthwall, and announced collaborations with brands including Piecework, Blackwing, and Only NY. In collaboration with New York, Piecework, which produces curated, modern jigsaw puzzles, released “The New York Diner,” a 1000-piece smörgåsboard of classic Empire State diner fare. New York also partnered with Blackwing on a special crossword puzzle pencil, a nod to the magazine’s 50-year back page fixture, and with Only NY on a limited-edition capsule inspired by New York’s neighborhood pizzeria’s and vintage taxi cabs.

New York Magazine’s partnership with Knickerbocker is part of a larger licensing expansion at Vox Media, which this year launched boutiques for brands including Vox, Eater, The Verge, Polygon, Criminal, and Secret Base, as well as a string of high-profile partnerships and products, including a cookware collection from Eater and Heritage Steel, a wellness collection from PopSugar, and more.

About New York Magazine:
New York Magazine obsessively chronicles the ideas, people, and cultural events that are forever reshaping our world. Part of Vox Media since November 2019, the beloved and influential New York brands include the groundbreaking magazine New York, which is published biweekly in print, and six thriving verticals: Intelligencer, delivering national news and sharp commentary on politics, business, technology, and media; the Cut, covering style, self, culture, and power; Vulture, the premier site for culture news, criticism, and service; the Strategist, dedicated to shopping the internet smartly; Curbed, covering cities and city life; and Grub Street, home to food news and authoritative restaurant criticism.