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Bag charms have exploded in popularity this year. From the Miu Miu and Loewe runways to people on Instagram “Birkenifying” their mini Longchamps and TikTokkers wrapping ribbons around their Telfars and Tabby bags. Much like the charms you’d find on a piece of jewelry, they add a personal touch — which is why they’d make such a great, personal gift (if you know the right tone to strike with your recipient). Below, I’ve scoured the internet, asked my fellow writers, and even jotted down the charms I’ve spotted in real life to compile a list to help inspire you. From bedazzled bears to miniature versions of best-selling bags, there’s a charm sure to suit every person.
Under $25
The L.L.Bean tote has reached platinum Strategist gift status — I expect the brand’s key-chain version will follow suit.
This dreamy cloud is my top JellyCat pick (after a tough competition).
It won’t help them hit their water target, but it’ll be appreciated all the same.
This teeny-tiny duffel has teeny-tiny rabbits.
The Jenny Lemons range has a fun and decadent selection, like this slice of strawberry cake.
We also featured this (fully functional!) mini Baggu in our Gen-Z gift guide.
I had to include some bows — like this coquettish option.
Under $50
A bag charm that will keep you busy on the subway.
Strand bag charms remind me of ’00s cell-phone charms; I could see the girls from Pretty Little Liars swishing about with one of these.
A handsome, personalized bag charm is a gift that can’t fail.
Another personalized option: This time your chosen initial comes with a choice of cutesy charms like cowgirl boots, peppers, and playing cards.
Under $100
Susan Alexandra’s collection of “glitter critters” includes a bedazzled donkey and glam teddy bears.
I was charmed by the vibrant leather fruit-bowl charms by Maison de Sabré; they’re designed to hold an AirTag.
Under $200
Tote bag charm x Marc Jacobs for Marc Jacobs x Tote Bag charm.
I really struggled to pick just one Noalim charm, but eventually, this turquoise dolphin beat alligators and even a pegasus.
Over $200
Could you buy a vintage Prada purse for this price? Yes. Is this charm a worthwhile gift if it’s in your price range? Definitely!
The same goes for vintage Miu Miu, but I love the nod to this miniskirt’s viral moment.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
