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As the Strategist’s resident Swiftie, I get creative when finding ways to bring Taylor Swift into my workday without compromising my deadlines. I write my articles while listening to Folklore, submit my Mastermind guesses during my lunch break, and don my Tortured Poets Department cardigan when my apartment gets a bit too cold. Given these activities and the amount of time I have spent watching Easter egg conspiracy videos, I consider myself to be somewhat of an expert when it comes to determining the best gifts for Swifties.
While the opportunity to gift Eras Tour tickets has largely come and gone, there are still plenty of other presents that’ll be relevant long after the tour ends. You’ll need to consider whether the Swiftie you’re shopping for prefers more obvious paraphernalia, like pieces that include Swift’s face and lyrics, or the more if you know you know type fan gear, like the lipstick Swift wears onstage or the face sparkles she wore to a recent Kansas City Chiefs game. You’ll also want to figure out which albums your Swiftie plays on repeat (a lot of Swiftie gifts are album-specific). If they’re constantly streaming Reputation, they might want snake-themed memorabilia. On the other hand, if they’re loyal to Lover, some Cornelia Street–adjacent merch will do.
To help you find these gifts — and get familiar with the Swiftie world — I combined my own expertise with gift ideas from the Swifties behind some of the most prominent Taylor Swift fan pages. Here, I’ve organized the gifts by price for easy browsing.
Under $25
The Eras Tour has a set list, but Swift varies each show by switching up her outfits and hand-picking a few surprise songs. Ahead of each show, hundreds of thousands of Swifties play the Swiftie-run Mastermind game on the Swift Alert app, where they guess her outfits and surprise songs. This sticker commemorates the original Reputation tour outfit and the time when Mastermind players could reliably get two points for guessing Swift’s Reputation bodysuit correctly, and as someone who’s been playing for months, I remember that … all too well.
Swifties tuning in for the pop star’s Chiefs game appearances may have spotted these sparkles as part of one of her recent game-day outfits. Makenzie and Mariah Antaramian, the mom-and-daughter duo behind the Instagram account @in.that.taylorhaze, wore them at the Miami Eras Tour shows and saw them “literally everywhere on every human,” according to Mariah. The sparkles are available in a variety of colors, but you’ll want to get the gold, as that’s the color Swift wore.
A great stocking stuffer for the budding Chiefs fan, this red face paint is perfect for applying classic football war paint in the team’s color. Casey Tayler, a Swiftie who runs popular livestreams of both Chiefs game and the Eras Tour, often uses this face stick when livestreaming games.
Swift joins music legends Stevie Wonder, Bob Dylan, and Patti Smith in recording some of her Grammy Award–winning music at Electric Lady Studios. The recording studio makes a variety of merch, including this mug that’s best for a Swiftie who’s trying their hand at songwriting.
Among the New York City restaurants that Swift has visited, Via Carota is one that she frequents, dining on separate occasions with Sophie Turner and Jack Antonoff. Even if you’re not in New York, you can get a taste of the restaurant’s Italian cooking with its cookbook, which divides recipes by season.
Most fans I chatted with recommended gifting one or all of these books, which offer a short biography for new readers hoping to learn more about Swift (and her boyfriend). Annie Lawrence, the Swiftie behind the fan account @aswiftiestory, gave the Taylor Swift: A Little Golden Book Biography to her nieces last year, and now they always ask her to play Swift’s music.
“[Swifties] already have too many beads, too many bracelets, especially with the Eras Tour ending, so it’s more like, what should they do with the bracelets at this point,” says Swiftie Tess Bohne of the friendship bracelets Swifties trade in droves at concerts. She suggests displaying them in a shadow box like this one, which she would put on her bookshelf if she made one herself.
Longtime Swiftie Zoe McCormack is in the process of redecorating her room and found these song tribute posters, which she’s thinking of buying, largely because of their subtle nods to the star. While she called out the “Mirrorball” and “Champagne Problems” posters, I’m a fan of “The Lakes” poster because it celebrates my favorite song.
This necklace is currently available for preorder because Bohne’s followers purchased all of the shop’s stock after she wore it on her account. “People like the easy, not-in-your-face merch,” says Bohne, and this dainty necklace in the shape of the Eras Tour stage is just that.
For older Swifties in their Reputation era, Bohne recommends these Glamnetic nails, which feature a snake, the symbol that’s been tied to the era ever since Swift posted a cryptic snake on social media to announce the album. Bohne has worn them with her Reputation-themed outfits.
A nod to Swift’s song of the same name, this book is on McCormack’s to-read list. It follows a young, hopeless romantic who meets a boy who can’t commit.
Anyone who has spent an extended period of time with a Swiftie may have been subject to hearing speculations about when Swift will release Reputation (Taylor’s Version). For the Swiftie hoping to learn more about the lore, Lawrence recommends this book, but there are also two other books dedicated to Folklore and Evermore. “They’re fun options for the Swifties who love to read but also want to learn more about Taylor’s clues that she leaves through her songs,” she says. “I think even as someone who deep dives on Taylor’s clues and Easter eggs, I feel like I’m still finding new things.”
For those in their Midnights era, consider this eponymous candle that has notes of palo santo, clean sandalwood, and smoke. The brand comes recommended by Kyle Mumma, co-creator of Swift Alert, who told me the fans loved the candles when they included them in a giveaway.
Some of the most popular Swifties-slash-Chiefs merch is from Kansas City–based business E.B. and Co. I heard about the brand from Olivia Levin, the Swiftie behind the fan account @swiftiesforeternity, who told me that she chatted with the owner, Emily Bordner, during a recent visit to Kansas City. According to Levin, Bordner received so many orders for a ring that Swift wore that “she just finished completing all those orders from last season recently.” Though you can’t get the ring, these affordable huggies, which feature Swift’s lucky number, 13, are a good alternative.
Makenzie Antaramian called out Altar’d State because it has “literally everything and anything” that you could want that’s related to Swift, including this ornament that features one of the most well-known lyrics from her Lover album. Though Swift has previously released her own Christmas ornaments, she hasn’t done so yet this year (we can hope!).
Under $50
Perhaps the hottest new book for Swifties (other than Swift’s own book, which comes out in late November) is Sarah Chapelle’s magnum opus about Swift’s fashion through her eras. The book was name-checked by almost every Swiftie I chatted with as a great gift for the real Swifties and the Swifties who want to learn more about their favorite singer-songwriter. “It seeks to explain the why behind the outfits,” Chapelle told me. “So, the stylish Easter eggs as well as the deeper meanings.” The book is based on the research that Chapelle did while running her Taylor Swift Style blog for the last 13 years.
Another if you know you know merch find: this bow-adorned mug, which is aptly named “Clara,” a nod to the song “Clara Bow.” Fans of The Tortured Poets Department can sip their coffee while wondering if they “look like Taylor Swift in this light.”
Even those not familiar with Swift’s music likely know her for her iconic red lip. Though a number of her go-to lipsticks have been revealed over the years, (including the currently-sold-out NARS Morocco lipstick), Chapelle says Swifties have known about this one since 2012, meaning it’s a perfect gift for the fans loyal to Red.
Levin and Carolina Avakemian, the Swifties behind the fan account @theerastourinfo, love the Little Words Project bracelets, which Levin says are “more upscale friendship bracelets.” If your Swiftie doesn’t have enough friendship bracelets yet, they can make even more with this kit, which includes letter beads, hardware, string, and a variety of whimsical beads.
Bohne called out the BananaStandStudios Etsy shop as a great place to go for show-specific merch. In this shop, you’ll find a variety of commemorative sweatshirts, posters, and shirts like this one, which highlights Miami Night 3’s surprise songs.
As the owner of multiple cats and multiple homes, Swift needs to transport her feline friends across states and countries. In the past, she has done so with this cat carrier, which our friends at Vulture previously ID’d.
The Antaramians and Avakemian both called out Girl Tribe Co. for its clever and original merch. Avakemian is partial to this “Getaway Car”-themed shirt, which features lyrics from the Reputation song.
Along with her singing and songwriting, Swift is known for being talented in the kitchen. Years ago, she shared her now-famous chai sugar cookie recipe, and this cutting board is engraved with the handwritten original copy. “I have never actually made them, but someone made them, and I tried them, and they were incredible,” Bohne told me.
“If it’s a Swiftie who is following New Heights to get more Taylor or more Travis information, the hat is a fun little piece,” says Bohne. It’s the same hat that Swift wore to Coachella this year.
Under $100
Even if your Swiftie hasn’t made it to the Eras Tour, they can make their way through the eras with this set of mini-soaps that comes recommended by Bonhe. The brand is run by two Swifties who also make song- and album-inspired candles.
Swift has appeared in multiple Popflex skirts throughout the Eras Tour, but Chapelle calls this lavender skort “the most iconic” one. She’s worn it twice, most recently in the “I Can Do It With a Broken Heart” music video. Lawrence adds that it goes along with the lyrics, “Lilac short skirt, the one that fits me like skin.”
This kit includes the lipstick and pencil that Swift frequently wears herself and Avakemian wore to her most recent Eras Tour concert. Just like Swift’s, Avakemian’s lipstick passed the concert test: “I was dancing and singing and drinking water, and the lipstick did hold up,” she says.
“My No. 1 thing about Taylor Swift gifts is that I like it when it’s very subtle and aesthetic. It doesn’t scream ‘merch,’ and only Swifties will know,” says McCormack. She has this sweatshirt, which could pass for a national park crewneck but actually pays homage to Swift’s song “Out of the Woods.”
For the fans, like her, who are anticipating Reputation (Taylor’s Version), Avakemian recommends this snake-shaped ring that Swift previously wore. Avakemian wears hers often and finds that it’s holding up nicely considering she takes it off when she sleeps and showers.
For the Folklore fans, there’s this Holiday House–themed sweatshirt, which Avakemian says shouts out Swift’s house in Rhode Island that inspired the song “The Last Great American Dynasty.”
Another Altar’d State find: This dainty crewneck that pays homage to the singer’s former Greenwich Village apartment and song “Cornelia Street.”
For a Swiftie who prefers bold merch, Makenzie Antaramian recommends these hoodie blankets, which go “down to your knees and are just so comfy.”
“During the 1989 era, it was a huge thing that Taylor loved to take Polaroid pictures, and that came back again when 1989 (Taylor’s Version) came out,” Bohne says. So, those loyal to 1989 might appreciate a Polaroid camera to commemorate their own memories, “especially if you have any kind of Taylor event,” Bohne adds.
Swift (and many other celebrities) have been known to burn Le Labo’s Santal 26 candle in their homes, Chapelle says. It’s smoky, beautiful, and available in a $500 concrete version if you so desire.
$100 and up
Though Swift often wears designer jewelry and clothing, these earrings are a more affordable piece for Swifties looking to wear a piece that Swift has worn herself. Levin and her mom own these earrings, which she says inspires many compliments for both of them.
McCormack has a gifting vision for any discerning husband, boyfriend, or fiancé hoping to impress a Swiftie partner: Buy “a necklace with your initial on it, and then write a little card with the lyrics, ‘I want to wear his initial on a chain around my neck/ Not because he owns me but ’cause he really knows me.’” I’m partial to this initial necklace from the brand Tiny Tags, which comes in both gold and silver and can feature either a lowercase or capital letter.
Fans always ask Chapelle about Swift’s fragrances, and one of her favorites is this one, which Chapelle describes as woodsy. “I think fragrances make for a really beautiful, long-lasting gift,” she says, as “fragrance is something that you often have for a very long time.”
Given how often Swift releases new vinyl, it’s no surprise that many Swifties have taken a liking to listening to her music the old-school way. My parents gave my Swiftie sister a more affordable record player last year and then upgraded it to this Bluetooth-compatible one after a year of listening to many grainy run-throughs of Reputation. My advice: Buy a good record player first to save money (and your ears) in the long run.
This September, Swift was spotted at the U.S. Open sipping a Honey Deuce and wearing this dress. Lawrence recently wore it to the Eras Tour, but plans to wear it on normal days, too.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
