announcements

Introducing the Strategist Gift Scout

Illustration: Michael Haddad

Every holiday season for the past seven years, our team of writers and editors has delighted in the challenge of finding the perfect present for the most difficult-to-please people in your lives. That’s why we’ve got gift guides for every type of person — including moms and dads, grandparents and kids of all ages, even K-pop stans and outdoorsy types. We’ve also asked you, our readers, to share the most confounding people on your shopping list and have answered your extremely specific gifting questions about your picky Virgo sister who’s into Bravo, your angsty Gen-Z niece who’s into astrology, and your 90-year-old retired architect stepdad.

But as much as we love the hunt, we unfortunately can’t help every single person who reaches out to us to find that one-of-a-kind, surefire gift.

That’s why we’ve developed a new tool called the Gift Scout. All you have to do is type in a description of the hard-to-shop-for person on your holiday list — your mother who doesn’t want anything, your son’s godfather who likes tech, your boss with a sweet tooth, or your sister-in-law who’s a germaphobe — and the Gift Scout will scan through all of the products we’ve written about and spurt out some (hopefully!) relevant suggestions. The more specific you can make your request, the better, even down to the age range, so don’t hesitate to give it a few tries to dial in your recommendations. Every single product you’ll see is something we’ve written about, so you can be confident that your gift has the Strategist seal of approval.

Have a more specific gifting question? Try our new gift search tool here!

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Introducing the Strategist Gift Scout