Welcome to the Strategist, a site for helping you shop the internet. It is written by journalists (not robots), and is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Our goal first and foremost is to help you find the best version of whatever it is you are looking to buy, while introducing you to the stuff (a Japanese nail clipper that cuts with the precision of a Santoku knife, for instance) that you didn’t know you needed. We’ll test things ourselves; we’ll call up 40 interior designers to find the best-looking and most comfortable couch under $2,000; we’ll investigate how a certain coat from a certain retailer became a nationwide phenomenon; we’ll write odes to products that we’d happily do an infomercial for; and we’ll ask Anwar Hadid about his favorite hand soap. To give you a taste of what we do, here are some of our favorite men’s fashion staples.
The Perfect White T-shirt
The Strategist’s resident Cool Guy and columnist, Chris Black, says this James Perse option will have you looking like “an aging movie producer going to dinner at Craig’s in a late-model Tesla.” Read more here.
These Are Made For Hiking — But Look Cool Enough To Wear At Any Altitude
Look How Graceful That Yellow Second Hand Is
This sleek watch made our list of surprisingly stylish timepieces we found on Amazon (yes, really) for under $150. Read more here.
For Padding Around the House on Sundays
Former senior writer Lauren Levy found these to be the best unisex wool slippers. They’re made from a “single piece of wool that forms the most snug, attractive, and seamless foot pocket.” Read more here.
I’m Not Embarrassed to Pull It Out When I’m on Vacation With Friends
Writer Lori Keong, among other experts, says any guy (or person, for that matter) can’t go wrong with this nice-looking dopp kit from Want Les Essentials. According to Keong, it “checks off all the boxes of style and utility, with a not terribly steep price point.” Read more here.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
