As we recall it, the satellite-radio rebels promised two things: no commercials, and curse words. That first part is falling by the wayside, but, hey, at least they’re being creative and putting curse words in the commercials. As the Daily News reported the other day, the New York–based satellite badasses at Sirius recently aired the world’s first-ever radio ad featuring profanity. It’s for a “homeopathic nasal spray” called Sinus Buster. Sadly, the ad has since been pulled from Sirius’ rotation in wake of a condemnation from the National Association of Broadcasters. (Which, if we may point out, recently launched a series of PSAs celebrating free speech.) Fortunately, the powerful broadcasting lobby doesn’t scare us here at Daily Intel. Behold: the first-ever Web posting of the first-ever radio ad to say “shit.” Shit, yeah.
— Ben Mathis-Lilley
Sinus Busters [MP3]
Sirius: 1st Ad With 4-Letter Word [NYDN]
Related: Howard Stern in Space [NYM]
