Great news for New Yorkers who have always wanted to experience the electricity of Times Square on New Year’s Eve minus the suffocating hordes of people … or, um, the New Year’s Eve aspect. The Times Square Advertising Coalition has announced plans for a nightly “Times Square Midnight Moment,” which it hopes will become a “a new must-see attraction.” Yep, beginning in 2011, multiple digital billboards will offer some sort of illuminating display at midnight to “offer a bright end” to the evening. The perfect end to a Hard Rock Café–M&M’s World date night. [Media Decoder/NYT]
