After racking up net losses of about $15 million over the past five years, Salon Media Group reportedly cut its operating losses in half, to around $1 million this year. Currently, the website’s investing more in lifestyle content, as part of an effort to expand its audience to 10 million unique visitors a month, from about 3.5 million. But should a wealthier media company want to swoop in and help (or just another media company, à la NewsBeast), the fifteen-year-old online magazine is wide open to a merger: “We are considering all options in that regard,” Richard Gingras, Salon’s chief exec, said. “We’d like to think you don’t have to be a media conglomerate to succeed at doing high-quality journalism. The content economy we have today says you probably [do].” [WSJ]
