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Soul Cycle

  1. buyer’s market
    Equinox and SoulCycle Workers Need a UnionAfter the Stephen Ross controversy, they have an unusual amount of leverage now in a profitable business. They should use it.
    By Josh Barro
  2. business
    The Trump Boycotts Pose a Grave Danger to the Equinox and SoulCycle BusinessesStephen Ross’s backing of Trump threatens not only the Equinox and SoulCycle brands but the broader business strategy they support.
    By Josh Barro
  3. racism
    The Sleight of Hand at the Heart of Trump’s AppealStephen Ross and Tucker Carlson reveal the glue that holds the Republican coalition together.
    By Zak Cheney-Rice
  4. politics
    The Owner of SoulCycle and Equinox Is Throwing a Fancy Trump FundraiserTo the dismay of many fans of the gym chain and stationary-bicycle lifestyle cult.
    By Madeleine Aggeler
  5. the top line
    SoulCycle Has Found a Brilliant Way to Monetize LoyaltyCustomers scramble to reserve the best bikes at the most timely classes, so the company will start acting more like an airline.
    By Josh Barro
  6. The PilatespocalypseExperts say Pilates became a victim of its own success.
    By Annie Lowrey
  7. awesome things
    Citi Bike Now Being Used As SoulCycle for Homeless PeopleReally, really!
    By Joe Coscarelli
  8. battles
    This Is How We Mythologize NowSoulCycle theme rides. 
    By Noreen Malone
  9. the most important people in the world
    Jake Gyllenhaal Also Wants to Be a Much-Worshipped New York City Folk HeroRyan who?
    By Noreen Malone
  10. spin it to win it
    People Are Entertaining Business Clients at the GymOf course they are.
    By Noreen Malone
  11. unity
    Jenna Bush and Chelsea Clinton Both Go to SoulCycleAt the same time!
    By Noreen Malone
  12. spa wars
    Equinox Buys SoulCycleAnd thus completes another sortie in the vaguely sinister spa and gym wars of New York City.
    By Chris Rovzar
  13. spin cycle
    Spinning Indoor Cycling Chain ‘Ride the Zone’ Sold to RivalRide the Zone will now be Flywheel.
    By Beth Landman