New York Magazine: October 4, 2004 Issue

October 4, 2004

October 4, 2004

Cover Story

Pop. Snort. Parachute.

To many New York teenagers, all the world’s a pharmacy. There is a vanishing distinction between pills for medication and for recreation.

Features

Little, Better, Yellow, Different In Gumbo America

As advertising struggles in its latest crisis, David Lubars, BBDO’s new creative director, has a new 99 44⁄100 percent pure strategy for saving it.
Secrets of the Deli Trade

Beaten down by the tyranny of inspections and low profit margins, one owner gets out of the business—while another thrives.

Plus: ten delis worth going out of your way for.
Hitting the Expiration Date

An atypical deli owner faces the typical industry struggles—bellmarked Doritos, the DEA—and decides he wants out.
Cornering the Corner Market

Grace Dancyger introduced branding to the Korean deli—and ended up with an East Village empire.
Detour Delis

Ten worth going out of your way for.
Crash

On the corner of 34th and Park, three lives changed forever.
Drawing Cards

Animated features get moving.

Departments

Letters to the Editor

Readers sound off on 9/11’s environmental implications, Don Hewitt, Ray Kelly and more.

Columnists

Smart City

Critics

Intelligencer

The Week