Inside Gen Alpha’s controversial obsession with skincare

Gen Alpha may be the youngest generation around right now… but some members are already worrying about wrinkles. These young girls and their skincare obsession have become a popular target for online criticism – that they’re trashing beauty shops and ruining their skin. But, no one seems to agree on the best way to handle the trend. Is this a case of “let girls be girls” or is the pressure of beauty standards hitting an increasingly younger audience? In this week’s Stay Tuned, we unpack what’s really driving the trend and the different ways parents and experts are approaching it.