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The 15+ best vitamin C serums to brighten skin, according to dermatologists

Vitamin C is a powerhouse antioxidant that’s great for treating hyperpigmentation. I asked experts for their favorite formulas.

You can find vitamin C in a variety of skin care products, but experts say serums are one of the easiest ways to incorporate it into your routine.SkinCeuticals; CeraVe; La Roche-Posay
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When consumed in food or drink form, vitamin C can protect your entire body’s cells from damage; when applied topically, research shows it can help prevent signs of aging, hyperpigmentation and cancer-causing UV damage.

To learn more about what skin types benefit from this powerful antioxidant the most, I spoke with three board-certified dermatologists and compiled a list of their recommendations alongside products that have been tested by NBC Select staff.

SKIP AHEAD How I picked the best vitamin C serums | The best vitamin C serums | The benefits of vitamin C for skin | How to shop for vitamin C serums  | Why trust NBC Select?

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How I picked the best vitamin C serums

You can find vitamin C in various skin care products, but experts recommend working serums into your routine. “Serums are lightweight and easier to layer with moisturizers, sunscreens and cosmetic products,” says Dr. Erum Ilyas, a board-certified dermatologist with the Schweiger Dermatology group in Pennsylvania. For a vitamin C serum to be effective, dermatologists say there are a few key things to consider:

  • Type of vitamin C: According to our experts, the vitamin C type will also determine its effectiveness. Pure vitamin C, known as L ascorbic acid, is the most effective antioxidant when formulated correctly. But this is also the most irritating form, making it less than ideal for sensitive skin. Other forms of vitamin C are slightly less effective but gentler, including sodium ascorbyl palmitate (a fat-soluble molecule often found in creamier skin care products), and tetrahexyldecyl ascorbate (an oil-based form of vitamin C that penetrates skin deeply and is less irritating). Vitamin C products must be formulated at a low pH level (between 2.5 and 3.5) to effectively penetrate the skin, which some brands will list on the packaging. (Products with a low pH level are slightly acidic, which is one reason vitamin C can irritate. If you have sensitive skin, introduce a low-pH product slowly.) 
  • Concentration: Most vitamin C serums on the market are formulated with a concentration between 10% and 20%. “Beyond that, it’s just irritating and not necessarily more effective,” says Dr. Carmen Castilla, a board-certified dermatologist at the New York Dermatology Group in Manhattan.

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The best vitamin C serums in 2025

To get the antioxidant benefits of vitamin C in your skin care routine, experts recommend looking for a serum with a concentration between 10% and 20%. Below, they share their favorite formulas for all skin types, alongside other options tested by NBC Select staff.

Best overall: Skinceuticals CE Ferulic

SkinCeuticals Vitamin C E Ferulic Serum

$182.00
$182.00
$182.00
What we like
  • Protects skin from aggressors
  • Improves fine lines/dull skin
  • Safe to use after procedures
Something to note
  • Smells like bacon water
  • Higher price point
  • May irritate sensitive skin

All of our experts recommend Skinceuticals CE Ferulic, a serum containing 15% L-ascorbic acid. It’s often referred to as the gold standard in vitamin C serums by dermatologists. “It probably has the most evidence behind it,” says Castilla, referring to the clinical studies conducted by the brand that show a 41% reduction in oxidative damage in the skin. It’s also one of the more stable formulas on the market, thanks to the inclusion of vitamin E and ferulic acid, according to Dr. Sejal Shah, board-certified dermatologist and founder of SmarterSkin Dermatology in New York. “This combination makes vitamin C more potent,” says Ilyas, and helps prevent the L-ascorbic acid from oxidizing before it can reach your skin.

Lindsay Schneider, NBC Select commerce editor, says that when using this serum, she genuinely feels like it makes her skin look healthier, brighter and better. The one caveat our experts call out is the packaging: the dropper bottle means this serum is exposed to more air. According to the brand, however, the formula should remain stable and effective for up to six months after it’s opened.

Skin type: all | Key ingredients: ferulic acid, vitamin E, vitamin C

Best for sensitive skin: Mad Hippie Vitamin C Serum

Mad Hippie Vitamin C Serum

$27.99
$33.99
$33.99
What we like
  • Has a tightening effect
  • Improves dull skin
  • Gentle formula
Something to note
  • Nothing to note at this time

Mad Hippie’s vitamin C serum also uses sodium ascorbyl phosphate, but comes at a much lower price point. “This one is really good for addressing hyperpigmentation,” says Castilla. Like the top-rated (and much more expensive) Skinceuticals CE Ferulic serum, Mad Hippie’s version also pairs brightening vitamin C with stabilizing vitamin E and ferulic acid; when combined, research shows this trio of antioxidants can double a serum’s ability to protect skin against sun damage. To top things off, it’s also hydrating and soothing thanks to ingredients like hyaluronic acid, chamomile and aloe, according to the brand.

Skin type: combination | Key ingredients: vitamin E, ferulic acid, hyaluronic acid, aloe

Best for dry skin: Sunday Riley C.E.O. 15% Vitamin C Brightening Serum

Sunday Riley C.E.O. 15% Vitamin C Brightening Serum

$85.00
$85.00
$85.00
What we like
  • Creamy consistency
  • Skin appears plump and firm
  • Evens tone and texture
Something to note
  • Higher price point

NBC Select associate reporter Bianca Alvarez is a huge fan of this serum, which she says has a creamy, lotion-like consistency that she loves for her dry skin. “This is by far my absolute favorite vitamin C option I’ve tried,” she says. NBC Select updates editor Mili Godio also mixes this with her moisturizer every morning, and says it’s one of the only vitamin C serums that doesn’t irritate her sensitive, rosacea-prone skin. Along with the 15% THD ascorbate (vitamin C) it uses to fight dark spots and signs of aging, this serum also uses glycolic acid and saccharide isomerate extract to gently exfoliate while strengthening the skin’s moisture barrier, according to the brand. The packaging is designed with a pump for easier application — plus, Alvarez loves that it doesn’t have any off-putting smells, unlike other serums she’s tried.

Skin type: all | Key ingredients: saccharide isomerate extract, glycolic acid, vitamin C (THD ascorbate)

Best budget pick: CeraVe Skin Renewing Vitamin C Serum

Cerave Skin Renewing Vitamin C Serum

$23.88
$28.99
$26.99
$29.99
What we like
  • Allergy-tested
  • Lightweight feel
  • Improves fine lines
Something to note
  • Small size

For an affordable alternative, all three of the experts I spoke to recommend this drugstore serum. In addition to 10% L-ascorbic acid, CeraVe’s serum also has ceramides, which strengthen and support the skin barrier, and hyaluronic acid, a humectant that helps skin attract and retain moisture. Castilla particularly likes its packaging: “It’s in a squirty bottle, which is a little bit better at preventing oxidation,” she says.

Skin type: sensitive, acne-prone | Key ingredients: hyaluronic acid, ceramides, vitamin C

Best for beginners: Paula’s Choice C15 Super Booster

Paula’s Choice C15 Super Booster

$55.00
$55.00
$55.00
What we like
  • For face and neck
  • Gentle formula
  • Improves dull skin
Something to note
  • Small size

You can use this 15% L-ascorbic acid formula, which comes recommended by Castilla, on its own as a serum, or you can add a few drops to your favorite moisturizer for a brightening effect, according to the brand. This is one of the first vitamin C serums that NBC Select associate SEO reporter, Ashley Morris, ever used, and she says its gentle formula is perfect for skin care newbies. “I tried this when I was new to the world of exfoliating and brightening products,” she says. “It didn’t irritate my skin at all, and gave it the boost it needed to deal with the dullness that came with the freezing winters back home”. Like many of the other serums recommended by our experts, it has stabilizing antioxidants like ferulic acid and vitamin C.

Skin type: all except sensitive skin | Key ingredients: vitamin C, ferulic acid

Most lightweight: Summer Fridays CC Me Serum

Summer Fridays CC Me Serum

$68.00
$68.00
$68.00
What we like
  • Pump bottle
  • Lightweight formula
  • Easy to spread over skin
Something to note
  • Takes a minute to settle

“I love this serum because it has a rich texture, yet isn’t heavy at all,” says NBC Select reporter, Zoe Malin. “It spreads so well on my skin, and the pump bottle makes it easy to control how much serum I’m using at one time.” The serum is formulated with two types of vitamin C — ascorbyl glucoside and 3-O-ethyl ascorbic acid — as well as niacinamide (vitamin B3), an ingredient that brightens the skin and has anti-inflammatory properties. The serum also contains squalane to boost hydration.

Skin type: all | Key ingredients: vitamin C (ascorbyl glucoside and 3-O-ethyl ascorbic acid), niacinamide, squalane

Most hydrating: Mara Chlorella + Reishi Sea Vitamin C Serum

Mara Chlorella + Reishi Sea Vitamin C Serum

$96.00
$96.00
$96.00
What we like
  • Long-lasting
  • Smells fresh
  • Helps fade dark spots
Something to note
  • Slightly oily feel

Since a small drop of this serum is enough to cover your face, Malin says one bottle lasted her about 10 months, making the higher price point worth it in the long run. “It has a luxurious texture and over time, I noticed that my skin tone looked more even and dark spots from acne scars faded, making them easier to cover with concealer,” she says. The serum is hydrating thanks to a proprietary type of algae, which stimulates natural hyaluronic acid synthesis, according to the brand. It has THD ascorbate and 14 vitamin C-rich botanicals like fruits and spices, as well as adaptogens like reishi, chlorella and ginseng, which reduce puffiness and inflammation.

Skin type: all | Key ingredients: vitamin C (THD ascorbate), adaptogens

Best for glowy skin: Belif Super Drops Niacinamide Vitamin C Glow Serum

Belif Super Drops Niacinamide Vitamin C Glow Serum

$38.00
$38.00
$38.00
What we like
  • Gel-like consistency
  • Smooths skin
  • Doubles as a primer
Something to note
  • Slightly oily feel

After trying out multiple vitamin C serums, NBC Select editorial projects manager Rebecca Rodriguez uses this in her morning routine to combat dryness and uneven skin tone. “I have never had issues with it irritating my sensitive skin, and it always leaves me looking extra glowy right after I apply it,” she says. Rodriguez says it leaves a spectacular, subtle glow under her moisturizer.

Skin type: all | Key ingredients: vitamin C, niacinamide, lipids, gold pearls

Another sensitive skin option: Kora Organics Kakadu Plum Brightening Vitamin C Serum

Kora Organics Kakadu Plum Brightening Vitamin C Serum

$75.00
$75.00
$75.00
What we like
  • Non-irritating formula
  • Lightweight
  • No greasiness
Something to note
  • Nothing to note at this time

Malin says this serum from Kora Organics is another one that doesn’t irritate her sensitive skin. “It’s gentle enough to incorporate into my everyday skin care routine, and it’s one of the most quick-drying serums I’ve tried,” she says. Not only does the serum’s formula include ascorbyl glucoside, which is a gentler form of vitamin C, it also contains a vitamin C blend of kakadu plum and acerola cherry ferment that’s packed with antioxidants, according to the brand. The serum’s hyaluronic acid also helps to reduce dryness, which makes skin appear brighter and plumper. Malin also loves that this serum’s formula is very lightweight, without feeling too rich or oily.

Skin type: all | Key ingredients: ascorbyl glucoside, kakadu plum, acerola cherry ferment, hyaluronic acid

Malin likes to use this serum in her everyday routine because its gentle formula doesn’t irritate her sensitive skin.Courtesy Zoe Malin

Best for redness: The Inkey List 15% Vitamin C + EGF Serum

The Inkey List 15% Vitamin C + EGF Serum

$16.00
$16.00
What we like
  • Pregnancy-safe
  • Creates firmer-looking skin
  • Evens skin tone
Something to note
  • Small size

You should use this stabilized vitamin C serum (which is converted to its active, or strongest, free-radical neutralizing form once you apply it, says Shah) after cleansing and before moisturizer and SPF, according to the brand. In addition to the 15% ascorbyl glucoside (vitamin C), Shah likes that it has a plant-derived peptide designed to support skin elasticity.

Skin type: combination | Key ingredients: probiotics, vitamin C (ascorbyl glucoside)

Best for exfoliating: La Roche Posay 10% Pure Vitamin C Serum

La Roche-Posay 10% Pure Vitamin C Serum

$44.99
$44.99
$46.99
What we like
  • For face and neck
  • Allergy-tested
  • Fast-absorbing
Something to note
  • Has added fragrance

Another dermatologist-recommended drugstore vitamin C serum is this 10% L-ascorbic acid formula, which also has salicylic acid. This can be a pro or a con, depending on your skin type, according to our experts. If your skin can tolerate it, the exfoliative benefits of salicylic acid can work together with vitamin C to fade dark spots faster, says Ilyas. If your skin is sensitive, however, the combination may be too irritating, according to Shah.

Skin type: all except sensitive skin | Key ingredients: salicylic acid, vitamin C

Best for scars: Kiehl’s Clearly Corrective Dark Spot Corrector

Kiehl's Clearly Corrective Dark Spot Correcting Serum

$65.00
$65.00
$65.00
What we like
  • Exfoliates skin
  • Skin appears plump
  • It provides a glowy finish
Something to note
  • Higher price point
  • Small size

Shah also likes the vitamin C and salicylic acid combo found in this Kiehl’s formula, which specifically aims to target dark spots, acne scars and hyperpigmentation. It has a stabilized form of vitamin C called 3-O-ethyl ascorbic acid, which is more easily absorbed by the skin, according to research published by the National Institutes of Health. You can use it both morning and night after cleansing. 

Skin type: all | Key ingredients: salicylic acid, vitamin C (3-O-ethyl ascorbic acid)

Best for oily skin: U Beauty Resurfacing Compound

U Beauty Resurfacing Compound

$88.00
$88.00
$88.00
What we like
  • Gentle formula
  • Reduces pore size
  • Improves tone and texture
Something to note
  • Nothing to note at this time

U Beauty’s resurfacing compound is a serum that combines retinol, glycolic acid, and hyaluronic acid with vitamin C to target hyperpigmentation, fine lines, and uneven skin texture, according to the brand. It uses a gentler, more stable form of vitamin C called sodium ascorbyl phosphate or SAP. “Its penetration [into the skin] isn’t as good as L-ascorbic acid, but SAP has been shown to help with collagen production and it can also be a little bit better for oily acne prone skin types,” says Castilla. Apply the resurfacing compound on dry skin right after cleansing and massage into skin before layering on other products. 

Skin type: combination, mature | Key ingredients: retinol, glycolic acid, hyaluronic acid, vitamin C

Best for mature skin: Dr. Loretta Anti-Aging Repair Serum

Dr. Loretta Anti-Aging Repair Serum

$110.00
$110.00
What we like
  • Hydrating
  • Improves fine lines
  • Lightweight formula
Something to note
  • Higher price point

This formula has tetrahexyldecyl ascorbate, a powerful but less irritating form of vitamin C, which penetrates more deeply into skin than L-ascorbic acid. “It also has glycolipids, which are helpful for collagen production,” says Castilla. (Collagen is the most plentiful protein in your body and is responsible for giving strength, structure and elasticity to your skin, according to the Cleveland Clinic.) As a bonus, this serum comes in an opaque, pump bottle to help reduce oxidation and maintain the formula’s effectiveness. 

Skin type: combination | Key ingredients: glycolipids, vitamin C (tetrahexyldecyl ascorbate)

Best lotion: Revision Skincare Vitamin C Lotion

Revision Skincare Vitamin C Lotion

$110.00
$110.00
$110.00
What we like
  • Moisturizing
  • Smooths skin
  • Improves firmness
Something to note
  • Higher price point
  • Small size

Shah recommends this option, which has 15% tetrahexyldecyl ascorbate. This stable lotion comes in a squeeze bottle and is formulated with squalane, an oil with anti-inflammatory benefits, making it particularly good for those with sensitive or acne-prone skin. It comes in two concentrations: 15% and 30%. If vitamin C is a new addition to your skin care routine or your skin gets irritated easily, start with a lower concentration and make sure your skin can tolerate it before trying a formula with 30% vitamin C.

Skin type: all | Key ingredients: squalane, vitamin C (tetrahexyldecyl ascorbate)

Most versatile: 107 Beauty Soseo Vinbiome Vitamin C Serum

107 Beauty Soseo Vinbiome Vitamin C Serum

$52.00
What we like
  • Has a firming effect
  • Hydrating
  • Supports skin's microbiome
Something to note
  • Nothing to note at this time

This multitasking serum, which comes recommended by Shah, targets pigmentation, redness, and skin elasticity. Formulated with 15% ethel ascorbic acid, a stabilized form of vitamin C, it also includes probiotics, which studies show support skin health by protecting the skin microbiome and boosting skin’s immune response.  

Skin type: all | Key ingredients: probiotics, prebiotics, vitamin C (ethel ascorbic acid)

What are the benefits of vitamin C for your skin?

When used as a consistent part of your skin care routine, vitamin C can have many benefits. Below, we summarized the most convincing benefits, according to our experts: 

  • Vitamin C helps protect your skin from sun and other harmful substances. “The most convincing evidence we have for vitamin C [in skin care] is the prevention of free radical damage,” says Castilla. In scientific terms, free radicals are molecules with an unpaired electron, making them unstable and capable of damaging cells. Antioxidants like vitamin C neutralize those radicals by donating an electron, according to Castilla. Sunlight is a common source of free radical exposure as is the pollution your skin is exposed to every day, says Shah. That exposure can “accelerate skin damage and aging through what we call oxidative stress,” she says. Vitamin C protects skin, preventing the breakdown of collagen and elastin. 
  • It’s effective at reducing hyperpigmentation. Vitamin C can also protect your skin from unwanted dark spots. “It inhibits an enzyme called tyrosinase in the skin to reduce hyperpigmentation,” says Ilyas. It works best as a treatment for dark spots caused by sun damage and conditions like melasma, she says. “Not all pigment is the same and I do not always find that acne scars respond consistently as well to vitamin C,” she says.  
  • Vitamin C can help reduce redness. Inflammation is often the culprit behind skin redness and dryness. Vitamin C can help treat these issues by inhibiting a pro-inflammatory signaling molecule, says Castilla. 
  • It can boost your skin’s collagen production. Your skin needs vitamin C to produce collagen, the primary building block for skin and other connective tissues, that’s responsible for skin elasticity and firmness. “Collagen hydroxylase, an enzyme in the skin that is responsible for collagen formation, is dependent on Vitamin C to function,” says Ilyas. 

How to shop for a vitamin C serum

Not all vitamin C skin care products are created equally. You’ll often see vitamin C skin care products in acid form — at specific concentrations, though, it can be irritating, especially for sensitive skin. Vitamin C is also a highly unstable ingredient, according to experts — the same chemical properties that allow it to work as an active antioxidant in your body also make it susceptible to oxidation, which will make it inactive in your skin. That’s why our experts recommend using it in the form of a serum, as they are lightweight and easy to layer with other products. 

To get the most out of your serum, they recommend understanding the type and concentration of vitamin C in any formula, being mindful of how packaging can impact a serum’s effectiveness, and looking for companion ingredients that support the skin barrier. 

Type of vitamin C

You’ll commonly find vitamin C incorporated into a topical product in two ways: in its active form as L-ascorbic acid, or in an inactive form that needs to convert into L-ascorbic acid on the skin, says Shah. 

In controlled settings, L-ascorbic acid is the most effective, says Castilla, but in reality the effectiveness of a vitamin C serum may depend on a variety of factors, including your skin type. “L-ascorbic acid can be very unstable so whatever bottle that you get, you have to use it very quickly or it will oxidize,” she says. “Secondly, it has to be formulated at a low pH, meaning it’s very acidic and it can be very irritating for a lot of skin types, especially rosacea-prone skin types.”

Other types of vitamin C — such as 3-O-ethyl ascorbic acid, sodium ascorbyl phosphate, and tetrahexyldecyl ascorbate — are more stable. Shah particularly likes tetrahexyldecyl ascorbate since it converts to L-ascorbic acid really well and also penetrates the skin really well, she says.

Concentration 

The dermatologists we spoke to recommend looking for products with a concentration of vitamin C between 10% and 20%. “Beyond 20%, it’s just irritating and not necessarily more effective,” says Castilla. 

Packaging 

Exposure to light and air are disastrous for the unstable molecules found in vitamin C serums, according to our experts. “What vitamin C does for free radicals is contribute electrons to the free radicals [to stabilize them],” says Castilla. “Once that happens, then the vitamin C is no longer active.”When vitamin C molecules are exposed to oxygen, “it loses those electrons and it becomes an inactive form of vitamin C,” she says. 

Packaging and the way you store your serum are key to its effectiveness. Ilyas recommends serums in opaque or amber colored glass bottles, which block light exposure. And while many top vitamin C serums come in a glass bottle with a dropper, Castilla says those with airless pump bottles will stay active longer. Store your serum away from the sun and don’t hoard it — this unstable ingredient is best used quickly. 

Companion ingredients

“Many worthy topical vitamin C-containing serums will often be combined with ferulic acid and vitamin E because this combination can increase the effectiveness of vitamin C,” says Ilyas. 

Castilla also recommends pairing your vitamin C with sunscreen. “Sunscreens help block free radical damage, but not all of it,” she says. “Pairing sunscreen with a vitamin C doesn’t improve the UVA/UVB protection, but [the vitamin C] protects against the free radicals that are being produced.”

Frequently asked questions

Is vitamin C suitable for all skin types?

“Vitamin C is a safe and reasonable product for most skin types,” says Ilyas, but how and when you add it to your skin care routine depends on your skin type and the type of vitamin C you choose. Ilyas usually recommends using vitamin C starting in your 30s because that’s when pigmentation changes associated with light exposure tend to reveal themselves, she says.

If you have sensitive skin, Castilla recommends looking for a formula made with a vitamin C derivative like sodium ascorbyl phosphate or tetrahexyldecyl ascorbate to avoid irritation.

Should you use vitamin C in your morning or evening skin care routine?

You can use a vitamin C serum in either y our morning or evening routine, though most formulations are meant for morning use, says Castilla. When you apply it in the a .m., vitamin C can help fight free radical damage from UV light and the other oxidative stressors your skin is exposed to during the day. If you want to use vitamin C serum twice a day, she recommends sticking with a formula with a lower concentration (10% to 15%) to avoid irritation.

Meet our experts

At NBC Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also take steps to ensure all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest. 

  • Dr. Carmen Castilla, M.D., is a board-certified dermatologist at the New York Dermatology Group in Manhattan specializing in both medical and cosmetic dermatology. 
  • Dr. Sejal Shah, M.D., FAAD, is a board-certified dermatologist and founder of Smarter Skin Dermatology in New York. She specializes in cosmetic dermatology and treating skin of color.  
  • Dr. Erum Ilyas, M.D., FAAD, is a board-certified dermatologist with the Schweiger Dermatology group in Pennsylvania. Her expertise includes pediatric and medical dermatology and skin cancer treatment. 

Why trust NBC Select?

I am a contributing reporter at NBC Select and former Glamour editor who has covered beauty and wellness treatments for over a decade. For this article, I spoke to three dermatologists about vitamin C serums and highlighted their recommendations. I also gathered NBC Select-staff favorites and highly rated options that align with our experts’ guidance. 

Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

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