Editor’s note: Black Friday is over, which means we’re no longer updating this post. But don’t worry: There are plenty of Cyber Monday deals to be had, and we’ve rounded up the best Cyber Monday mattress deals. If you don’t want to miss any more of our sales coverage, sign up for our email newsletter.
Black Friday is here, and lots of Strategist-approved brands are offering savings on mattresses, bedding, pillows, and mattress protectors. If you’re looking to upgrade your sleep setup — or to fancy up a spare bedroom (or a corner of your home office) before holiday guests arrive — we suggest checking out our updated list of the very best mattresses you can buy online, all of which have been personally tested by the Strategist team to determine which style is the best fit for you. Then scroll through the sales, below; we’ve rounded up the best deals on some of our favorite all-foam, hybrid, latex, cooling, and ecofriendly mattresses and listed which ones include extra goodies, like free sheets or pillows, with any mattress purchase.
But even if you aren’t shopping for a whole new mattress, the list is worth browsing, as many brands are offering stand-alone discounts on other bedding as well. Below, find all the best Black Friday deals on mattresses, pillows, and mattress protectors. I’m done updating this post for the day, so while you can keep shopping these deals throughout the weekend, take note that products may sell out and prices may change. I’ll be back on Cyber Monday to share more mattress deals with you. (And to shop like a pro this holiday season no matter what you’re looking for, be sure to sign up for the Strategist newsletter to receive all our best gift ideas and expertly curated deals straight to your inbox.)
Aviya is taking $200 off its signature mattress with code STRAT200.
Former Strategist writer Lori Keong tested the Luxury Firm version of this hybrid and was immediately taken by how plush and bouncy it was. “The innersprings are a big plus, but they’re buried far beneath the layers of foam,” Keong says. “I was amazed at just how propped-up and aligned my body felt while supine, yet how comfortably I slept thanks to the padding of the quilted-foam top.”
Avocado, which uses organic and recycled materials in its mattresses, is giving Strat readers 10 percent off sitewide with code STRAT10.
Strategist senior writer Liza Corsillo felt “incredibly well supported” by her pillow-top latex mattress and appreciated its “naturally antimicrobial, more breathable, and dust-mite resistant” properties.
“From the organic latex and kapok filling to the organic jersey lining to the machine-washable organic cotton cover, this pillow checks all of the organic boxes (it’s vegan too),” explains former Strategist writer Latifah Miles in our guide to the best bed pillows.
Miles also named Avocado’s protector the best organic mattress protector. It features two layers of naturally hypoallergenic organic cotton sandwiched around an extra-thin layer of waterproof polyurethane.
At Bear, Strategist shoppers can get 35 percent off sitewide with code STRAT35. Bear is including two free down-alternative Cloud pillows, a sheet set, and a mattress protector with every mattress purchase.
Former Strategist senior writer Karen Iorio Adelson, an avid runner, found the all-foam Bear Mattress to be a great pick for athletes.
According to Strategist contributor Steven John, the brand’s top-of-the-line Bear Hybrid — a foam-and-spring mattress — makes him “fall asleep faster than I have on just about any other mattress I’ve ever tried.”
Using the code STRAT25, you can take 25 percent off any of Birch’s mattresses, which are made with ecofriendly materials. Birch is also throwing in two free Eco-Rest pillows with any mattress purchase.
Strategist editor Maxine Builder called the Birch Natural “supportive yet plush,” describing it as “a dream for a stomach sleeper like me, who tosses and turns throughout the night.”
Brentwood Home is offering up to 20 percent off mattresses, toppers, bases, and pet beds with code HOLIDAY.
The brand’s Oceano hybrid mattress is constructed with nearly 2,700 coils for premium support.
Brooklyn Bedding is having a sitewide Black Friday sale with a special discount for Strategist readers. Everything, including mattresses, is 30 percent off with code STRAT30.
The brand’s Aurora Luxe hybrid mattress comes in three firmness levels and is equipped with an array of cooling features, including copper-infused foam.
Take up to 30 percent off everything on Casper’s site, from mattresses to pillows to bed frames.
Several Strategist staffers have tested the brand’s all-foam original mattress and say it’s great for just about everyone — except hot sleepers.
According to Miles, Casper’s down pillow strikes just the right balance between cushiony and supportive.
Sealy is offering 35 percent off sitewide throughout November. You’ll also get two free pillows and a sheet set with any mattress purchase.
We like the brand’s Cocoon Chill mattress, which Strategist senior editor Simone Kitchens says banished her “usual roll-out-of-bed lower-back creakiness.”
All Dreamcloud mattresses are currently 40 percent off.
The brand’s signature hybrid model is made with four layers of gel memory foam as well as innerspring coils.
Our best memory-foam pillow for side sleepers is on sale for 33 percent off. It’s also great for hot sleepers as it is infused with copper gel, which helps to wick away moisture, and has perforation holes that allow air to circulate.
Eight Sleep’s temperature-regulating sleep system will warm or cool itself throughout the night to keep you comfortable. The system works by pumping water through low-profile tubing concealed within the cover, which connects to a small water tank that sits next to your bed. You use an app to set your desired temperature with a simple tap, and you can even add your bedtime so it’s ready when you get there. For Black Friday, you can take 30 percent off all orders over $30 with code BLACK30.
When Miles tested out the Pod 3 cover, which can be used with any mattress, she said the temperature control “felt almost magical” and kept her “comfortable all night.” And when Strategist writer and “human space heater” Dominique Pariso tested an earlier model of the cover, she not only stopped sweating through her sheets but got the best sleep of her life. The brand’s latest PerfectFit cover will fit over any size mattress you have, but if you’re looking to replace your whole sleep setup, Eight Sleep also offers a five-layer mattress for an additional $1,550.
The Emma mattress is currently up to 55 percent off, and you can add two pillows and a mattress protector for just $99 as well.
The brand’s signature mattress is made of all foam and has a cooling layer on top, which former Strategist associate editor Louis Cheslaw says is “a solid choice for side-sleepers who get hot easily and like an all-foam mattress that skews soft.”
Helix is offering 25 percent off sitewide with the code STRAT25. You’ll also receive a free bedding bundle with every mattress purchase, which includes two Dream pillows, sheets, and a mattress protector.
Designed to offer pressure-point relief, the Helix Midnight mattress is especially well-suited for side sleepers or those who toss and turn at night.
The Helix Dawn is one of our favorite hybrid mattresses with former Strategist associate editor Louis Cheslaw calling it “an affordable and firm hybrid mattress that avoids that sinking feeling, thanks to its balanced combination of springs and foam.” After testing it out, he said he “never woke up feeling hot, sweaty, or achy in the morning.”
Layla is offering up to $250 off its mattresses — and it’ll throw in two free pillows with any mattress order. The brand is also taking $100 off its weighted blankets, $60 off its memory-foam topper, and $50 off its comforter.
Layla’s Hybrid mattress is the best flippable hybrid mattress, according to Strategist writer Tembe Denton-Hurst. She and her partner have “slept on both sides, firm and soft, and each proved supportive,” she says, adding that “while there are cheaper hybrid mattresses, the ability to simply flip this one should you want a softer or firmer feel makes it worth the investment, especially if you’re sharing a mattress with someone who prefers a different feel.”
“Both supportive and pillowy soft, this copper-gel-bead-infused memory foam topper by Layla is designed to pull heat away from your body while you sleep,” Miles writes in our guide to the best cooling mattress toppers. “The copper infusion keeps your body cool and creates an antimicrobial sleeping surface.”
Leesa’s Black Friday sale will save you up to $750 on a new mattress, plus you’ll get two free pillows (worth $120) and a microfiber sheet set with any mattress purchase.
You can get up to $200 off the brand’s Original mattress, a ten-inch-thick, all-foam model that Builder says “offers excellent pressure relief” and “should suit all kinds of sleepers.”
Molecule is taking up to 50 percent off sitewide with code BFCM2023. And if you’re in the market for a complete bedding set, the brand is also discounting its toppers, comforters, and sheet sets.
The brand’s Molecule 1 Mattress, now 30 percent off, has three layers of proprietary memory foam, including one that’s gel-infused, and is topped with a cooling cover — ideal for even the sweatiest of sleepers.
Nectar is offering up to 40 percent off sitewide through December 11.
We recommend the Nectar Memory-Foam Mattress, which is “surprisingly enveloping” and has “just the right amount of give.”
Nest Bedding is taking 20 percent off select mattresses. You’ll also receive a free mattress protector with your purchase.
This top-rated latex-hybrid model is now 20 percent off and available in three levels of firmness: plush, medium, or firm.
Now 20 percent off, this weighted blanket is currently available in two sizes — 18 pounds (queen) or 25 pounds (king).
Over at Nolah, you can get 35 percent off sitewide. The brand is also including a free sleep bundle (two pillows, a mattress protector, and a sheet set) with every mattress purchase.
We found the Nolah Original to be the best option for side sleepers who “move around and skew hot.”
Parachute’s Black Friday sale is fully underway with a 20 percent sitewide discount. That includes plenty of Strategist-approved bedding (and we’ve rounded up our favorite deals here) as well as its mattress toppers and mattress.
Our pick for the best innerspring mattress, Parachute’s Eco Comfort mattress was the only mattress we tested with no foam. “My initial impression was one of sleeping on a very sturdy topper floating on nothing — I immediately noticed that my body heat was no longer trapped beneath me,” writes former Strategist senior editor Margaret Rhodes.
PlushBeds is offering up to $1,250 off its all-natural latex mattresses and giving customers a free sheet set, pillows, and mattress protector with every mattress purchase. The brand is also taking 25 percent off toppers, pillows, and bedding.
“Before sleeping on the Natural Bliss, I slept on a spring-and-foam mattress and would occasionally wake up with tension in my muscles,” says former Strategist writer Hillary Reid. “But I never woke up tense after a night on the latex Natural Bliss; in fact, I often woke with my muscles feeling noticeably relaxed.”
Purple is taking $200 off its original mattress; $300 off its Purple Plus, NewDay, and Restore mattresses; and $500 off its Rejuvenate mattresses. Plus you can snag 25 percent off pillows and sheets.
We found Purple’s baseline mattress “well suited to those who sleep hot and hate foam,” thanks to its breathable gel grid.
Back sleepers will love the brand’s Harmony pillow, which is made from the same grid construction as its mattresses. When Miles tested it out, she says she slept noticeably cooler.
Saatva — which makes our top pick for the best overall mattress — is offering 18 percent off purchases of $1,000 or more. You can also get $40 off every pair of standard/queen pillows and $50 off every pair of king pillows.
Saatva’s classic mattress is our pick for the best overall mattress, thanks to its combo of inner springs, memory foam, and a pillow top that comes in three different firmness levels, providing options for all sorts of sleepers. Senior editor Simone Kitchens, who suffers from back pain, found that “the supported feeling of this bed kept my lower back from collapsing in, making my spine feel more aligned overall.”
When Miles tested this pillow, she found that the weighty latex fill was “uniquely supportive and buoyant,” adding that “it keeps its shape throughout the night, even when I’m using it as a body pillow to support my torso, knees, and hips.”
Through November 30, Sealy is offering discounts on multiple mattress models. And for purchases made between Friday and Monday throughout November, it’ll throw in free pillows and a sheet set with any mattress.
You can currently take 20 percent off Sealy’s most popular model, the Posturepedic.
You can also snag $300 off the Sealy Naturals mattress, made with organic cotton, 100 percent natural latex, hemp fibers, and an ethically sourced wool blend.
Serta’s mattresses are designed to keep even the hottest of sleepers cool — and you can save up to $1,000 during the brand’s Black Friday sale.
You can take $600 off the brand’s Arctic mattress, which features three layers of cooling technology and heat-absorbing gel memory foam.
You can also save up to $200 on the brand’s Perfect Sleeper mattresses, which are designed to offer superior pressure relief.
Through November 30, you can save up to $600 on mattresses at Stearns and Foster, a luxury-mattress label owned by the same company as Tempur-Pedic and Sealy. And for purchases made between Thursday and Monday throughout November, you’ll also receive free bonus accessories worth $300.
This Estate Collection mattress was developed by sleep scientists at Tempur-Pedic and is available in gel memory foam and standard memory foam.
Depending on the model, Tempur-Pedic is taking 30 percent off its best-selling Cloud mattress and up to $300 off its other foam mattresses.
The Tempur-Cloud is a medium-soft, all-foam style, now 30 percent off.
You can also save $200 on the brand’s Adapt model, which, true to its name, is designed to adapt to your weight, shape, and body temperature.
Tuft & Needle is offering up to $800 off its mattresses with 25 percent off its new Original model, 25 percent off its Mint model, and 30 percent off its Hybrid model. You can also take up to 25 percent off sleep accessories like pillows and toppers.
Strategist writer (and back sleeper) Lauren Ro says the Tuft & Needle Original mattress made her feel both “supported and cocooned at the same time.”
Tuft & Needle’s topper is made of open-cell foam that is designed to respond to your body’s movement and offer pressure relief while allowing air to circulate.
The brand’s five-inch-tall foam pillow is considered “high-loft,” which makes it good for side sleepers and folks with broad shoulders who need a taller pillow to keep their neck, head, and spine in alignment.
WinkBed’s Black Friday sale includes $300 off any WinkBed mattress, including the foam-and-spring WinkBed Mattress, which comes in four firmness levels.
New York features editor Katy Schneider found that the “luxury firm” version of the WinkBeds mattress is supportive enough to reduce back pain and minimize the feeling of any movement, if you sleep with someone who tends to toss and turn. (In terms of firmness levels, luxury firm falls between “soft” and “firmer.”)
Yogasleep, the maker of our favorite white-noise machine, also makes mattresses. With code BFCM20, you can snag 20 percent off sitewide, which includes deals on sound machines, sheet sets, and mattress protectors as well.
The brand’s best-selling gel-foam mattress has a removable, machine-washable cover for easy cleaning.
New York deputy editor Alexis Swerdloff is an avowed fan of Yogasleep’s Dohm white-noise machine, writing, “It’s what puts me (and now my husband) to sleep every night, like a warm cup of milk.”
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