And just like that, Valentine’s Day is less than three weeks away. So if you haven’t started hunting for a gift for your S.O., now’s the time. Whether you’re shopping for the girlfriend with expensive taste, the spouse who finishes every dinner with a “sweet treat,” or the husband who loves few things more than a cold beer, we’ve been rounding up gifts for every kind of person ahead of the big day. And here, you’ll find all of our (very specific) guides in one place, with picks at every price point.
Many of the gifts included in our guides have already been vetted by designers, actresses, athletes, and our very own readers, but I’ve also done the due diligence of making sure every gift on this list will arrive by February 14. Just note: As the day gets closer, stock and shipping times may change, so if you see something your special someone might like, it’s best not to dillydally. If nothing below strikes your fancy, you can find more ideas for every kind if recipient through the Strategist Gift Scout. And as always, if you want to stay on top of all of our gifts coverage, sign up for our newsletter and you won’t miss a thing.
We’ve said it before and we’ll say it again: You don’t have to spend a ton to give a great gift. If you’re looking for a surprising and delightful present that won’t cost you a fortune, consider this stackable tumbler from Yeti, a set of expensive-looking gold-plated hoops, or one of our favorite alternatives to a box of chocolates: marzipan. For more than 50 other Valentine’s Day gifts under $25, read more here.
For budgets with a little more wiggle room, we’ve assembled an assortment of thoughtful gifts under $50. There’s something for every type of valentine, including the wife who’s looking for her signature scent, the husband searching for an excuse to relax, and the girlfriend whose New Year’s resolution is to stop ordering takeout. Read more here.
If you’re looking for a gift for a partner with expensive taste, you’ll be happy to know that a number of “It” girl brands offer little luxuries that don’t cost a fortune. Whether you go for a leopard-print scrunchie from Ganni, a Timothée Chalamet–approved beanie from Arc’Teryx, or a bottle of nail polish from Chanel, these gifts will feel special without breaking the bank. Read more here.
We’d be remiss to not recommend at least a few bouquets of flowers. From UrbanStems, you’ll find bouquets of classic roses in a romantic pink and fiery orange. For the special someone who’d prefer something a little less on the nose, consider a bouquet of succulents from UrbanStems. Read more here.
Whether you’re shopping for the mom who needs her beauty sleep or the wife who’s intent on journaling in the New Year, our roundup of Valentine’s Day gifts for every type of woman has more than 60 gift ideas. This tried-and-true sleep-therapy balm, double-sided puzzle, and gridded notebook are beloved by readers for a reason, but there are plenty of other options for your S.O., too. Read more here.
If you’re looking for a gift for your girlfriend, follow Strategist writer Tembe Denton-Hurst’s advice: “Pay attention and be specific.” That may seem daunting, but Denton-Hurst’s list includes more than 40 thoughtful gifts to guide you along. May we suggest a chainmail scrubber for the girlfriend who’s obsessed with caring for her cast iron, a LEGO bouquet for the girlfriend who loves a puzzle, or a handsome tea infuser for the girlfriend who needs her morning brew? Read more here.
Denton-Hurst’s advice for gifting girlfriends still holds true when it comes to wives, but since you likely have a few more Valentine’s Days under your belt, we’re here to help with more than 80 gift ideas that will feel fresh no matter how many years you’ve been celebrating together. For the wife who puts comfort above all else, we suggest actress-loved fuzzy socks. If her top drawer is already overflowing, try an on-the-go photo printer or Mary Poppins–esque makeup bag. Read more here.
Our writer and resident jewelry collector Ambar Pardilla is here to let you in on a secret: “While a lot of fine pieces come with a four-figure-plus price tag, you don’t actually have to spend a fortune.” After scouring the internet for the best necklaces, bracelets, and earrings under $500, she turned up more than 50 gift-worthy pieces, including a dainty bow-adorned necklace by Kara Yoo, a plum-shaped charm from Catbird, and a set of interconnected, fidget-spinner-esque silver rings by Spinelli Kilcollin. Read more here.
Moving on to the gifts for guys, you’ll find suggestions for every type of man, from the one you travel the world with to the one who puts massage gift certificates at the top of every wish list. For the design-minded partner, we recommend this mushroom-shaped nightlight that we spotted in John Derian’s whimsical apartment. If none of those ideas speak to you, we found 52 more. Read more here.
Strategist writer Jeremy Rellosa has similar advice to Denton-Hurst when it comes to finding a gift for your boyfriend: “The more you can pinpoint his interests and align them to the right product, the better the gift will be.” In Rellosa’s list of 63 gifts, you’ll find a seasoned grill press for the boyfriend who wants to perfect his grilled cheese, along with a loveseat chair for the one who’s into camping. And if you’re still stumped, try this nifty beverage cooler, which will chill his drinks whether he prefers a beer, cider, or soda. Read more here.
Given the “husband who has everything” stereotype, our gifts for husbands lean practical yet charmingly unexpected. Within the 70-plus gifts we’ve collected, you’ll find a keychain-slash-charging-cable for the husband whose phone is always at one percent, a battery-free nose trimmer for the man who’s really into grooming, and a warm-toned book light for the late-night reader. Read more here.
If your S.O. believes their love language is food, try an edible gift. Our kitchen and dining writer Emma Wartzman rounded up 23 of her favorite sweets and treats, including an assortment of BonBon candies and a box of “deeply chocolatey macarons.” For the valentine who prefers to sip their dessert, try one of the bottled cocktails from Via Carota (the bottle is so nice they’ll want to keep it). Read more here.
Take a page out of Strategist writer Lauren Ro’s book and use Valentine’s Day as another excuse to spoil your kiddos. Drawing from her own expertise, she curated a list of 25 non-candy Valentine’s Day gifts for kids. On it, you’ll find classic gifts, like her son’s favorite paint markers, along with a variety of heart-shaped delights, such as pastel crystals and color-changing mood lockets. Read more here.
A subscription box is ideal for the valentine who mourns a holiday before it’s over so they can keep the romantic festivities going long past February 14. You’ll want to pick a box that aligns with your partner’s interests, but some of our favorites include the Japanese snack boxes from Bokksu, tea-of-the-month-club membership from Atlas Tea Club, and History by Mail subscription for the aspiring Jeopardy! contestant. Read more here.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
