Black Friday in its most pure and literal and innocent form is the day after Thanksgiving when a lot of things — both online and off — go on sale. But dedicated shoppers know that it’s not just a day, but a season, and the Black Friday sales have been well under way for weeks and will continue through this weekend. There are still plenty of Black Friday deals at Amazon, Best Buy, Dermstore, Nordstrom, Walmart, and more.
Can’t keep track of everything? Who could blame you? It’s insanity. That is where the Strategist comes in: We will be covering Black Friday sales across the site through the weekend, so bookmark this page as your Black Friday HQ. It’s where we’ll be rounding up all the sales — and the specific deals — worth paying attention to, whether you’re buying a holiday gift for the special person on your list or just a little something for yourself. (And sign up for our email newsletter for more sales coverage. We’ll be back at it on Cyber Monday.)
To make it easier to sort through, we’ve organized this list alphabetically by merchant, from Allswell and Amazon to Walmart and Wayfair. And if you’ve got a specific gift in mind, we’ve also rounded up the best Black Friday home and furniture deals, the best Black Friday kitchen deals, the best Black Friday beauty deals, even the best things to buy now that will make excellent holiday gifts.
Take 25 percent off just about everything at Allswell Home when you use the code TURKEY25.
Amazon’s Black Friday deals are officially here, and there are dozens of new holiday discounts daily. You can find more of our favorite Amazon Black Friday deals here.
Over at Anthropologie, you can take 30 percent off everything with no code required. There are no exclusions, not even new arrivals.
This Black Friday, Away is offering discounted bundles — up to $125 off.
Lots of winter essentials and outdoor gear are up to 60 percent off at Backcountry’s Black Friday sale, no code required.
From now until Monday, take 30 percent off of Baloo Living’s particularly giftable weighted blankets, throws, and comforters with the code HOLIDAY30.
Take 20 percent off your entire purchase at Bed Bath & Beyond.
There are discounts on hundreds of tech gadgets — including TVs, headphones, smartwatches, even vacuums — over at Best Buy. You can check out even more Best Buy Black Friday deals here.
Take 25 percent off any purchase over $150 at Boll and Branch, including Suzanne Somers’s favorite bedsheets.
From now until December 1, take 20 percent off pretty much everything at Brooklinen (which is an even better deal than the company’s surprise Prime Day sale in October). Find more picks from Brooklinen’s Black Friday sale here.
The cotton-candy-soft comforters at Buffy are 20 percent off.
Buy Buy Baby’s Black Friday deals include strollers, car seats, toys, clothing, even diapers and nursing essentials.
Take up to 50 percent off pet essentials — including a highly-giftable dog DNA test — at Chewy.
Lots of bags and accessories are half off at Coach for Black Friday. But if nothing in the sales section is catching your eye, you can take 30 percent off full-price items with the code THANKS30.
Over at Coach Outlet, everything is 70 percent off.
There are discounts on lots of Strategist-approved brands to organize and clean your home at the Container Store, including the Laundress, Poppin, and Simplehuman.
Take up to 30 percent off at Dermstore’s Holiday Event with the code SHARETHELOVE. And if you want more picks, our beauty writer Rio Viera-Newton went through the Dermstore Holiday Event to find the best deals.
Take 20 percent off any order over $200 at East Dane, including new arrivals, with code SHOP20.
Pick up a pair of Eberjey’s very giftable buttery-soft pajamas for 25 percent off with code JOY25.
Take 25 percent off select items at Entireworld — including their highly-recommended sweats — until November 30.
Some of our favorite Everlane pieces are up to 40 percent off. For more Strategist-approved picks, check out our curated guide to Everlane’s Black Friday sale here.
Take 30 percent off just about everything at Fenty Beauty for Cyber Week, no code required.
Save up to $150 at Floyd when you use code CYBR20 at checkout.
Food52 is having a very rare sitewide sale for Black Friday: 20 percent off any order over $100 with the code YAY20.
For those in the market for some luxury (and literal) hotel-quality sheets, Frette’s Black Friday sale is one to watch — with 70 percent off their best-selling bedding and towels. Plus, there’s free shipping with any order over $100.
Get up to 70 percent off designer goods sitewide at Garmentory’s Black Friday sale.
Everything at Girlfriend Collective is 30 percent off, no code required, including their latest launch: puffer jackets, in sizes XS to 5XL.
Everything — yes, everything — at Glossier is 25 percent off. They’ve also launched new sets for Black Friday, which are 35 percent off the list price. Find more of the best Glossier Black Friday deals here.
With the code BF25, you can take 25 percent off almost everything at Good American. Some exclusions apply, but their bestsellers are all marked down.
Gravity Blankets is taking 30 percent off everything with the code HOLIDAY2020.
Great Jones is having their first ever sale, with 20 percent off any purchase greater than $100. You’ll meet that minimum if you pick up their Dutch oven.
Today only, there are thousands of deals up to 50 percent off at Huckberry — all at their lowest prices of the year.
Take $250 off the smart rowing machine for Black Friday, and you’ll receive $250 worth of accessories, including an under-machine mat and a workout kit.
Take 15 percent off everything at L.L. Bean, including expert- and Strategist-approved Bean Boots, with the code THANKS15.
Over at Levi’s, the company is calling it Indigo Friday instead of Black Friday, and not only is everything 40 percent off with the code BLUESTREAK but you also get free shipping and free returns.
Until December 1, Look Optic is offering 20 percent off sitewide — minus their Casper styles — so you can get some “actually wearable” blue light blocking glasses for you or your child.
Lululemon has launched hundreds of Black Friday deals, which includes lots of Strategist favorites. You can find more of the best Lululemon Black Friday deals here.
There are thousands of Black Friday Specials at Macy’s right now, in just about every category, with discounts of up to 75 percent off. (Plus you get free shipping when you spend over $25.)
Madewell is offering up to 50 percent off with the code VERYMERRY, including 30 percent off all full-price items.
With the code BLACK20, take 25 percent off sitewide at the Met Store.
Almost everything at Naadam is 40 percent off with the code BLACKFRI40 (though their beloved $75 cashmere sweater is excluded).
Take an up to 50 percent off women’s clothing, shoes, and accessories at Net-a-Porter — including an extra 15 percent off select already-on-sale items.
Nordstrom’s Holiday Deals have been going strong — and you can shop more of Nordstrom’s Black Friday deals here — but for Black Friday, you can take an extra 25 percent off clearance items.
The rarely discounted Always Pan, which makes an excellent housewarming gift and is beloved by our beauty writer Rio Viera-Newton, is on sale for just $95. But fair warning: Stock is limited, and some colors won’t ship until February.
Outdoor Voices’ Black Friday sale is in full-swing, with discounts on its super-soft All-Day hoodies and joggers, among other things.
Use the code BLACKFRIDAY to score an extra 25 percent off almost everything on the Outnet, making some deals as much as 70 percent off.
A bunch of random, fabulous, and deeply discounted home décor and furniture is on sale at Overstock until Wednesday, with free shipping on everything.
Everything at Parachute is 20 percent off. You can find more of our favorite Parachute Black Friday deals here.
Take 20 percent off anything at Piglet, one of our favorite brands for hefty linen sheets, with the code BF20.
Everything is 30 percent off at Reformation — including a few things from Patagonia.
Take up to 65 percent off at Revolve, no code required.
The expert-recommended, pet-friendly, washable rugs from Ruggable are 20 percent off with the code BFCM20.
Saks Fifth Avenue’s Thanksgiving sale has discounts up to 75 percent off of some of our favorite brands. Prices are as marked, but use the code FREESHIP to receive free shipping on your order.
Sephora has launched a whole section of limited holiday deals — with discounts up to 50 percent on skin care and makeup. And you can shop more Sephora Black Friday deals here.
Lots of very nice plants in just-as-nice-looking planters, including ZZ plants, Bird’s Nest Ferns, and succulents, are 30 percent off at the Sill.
Take 20 percent off any purchase over $100 at Snowe — and though that sounds like a high bar to clear, our favorite bedsheets are eligible for the discount. Plus there’s free shipping for anything you buy.
Lots of K-beauty favorites are on sale for up to 30 percent off at Soko Glam, whose Holiday Sale extends all the way through to the end of November. Just remember to use code BRIGHT30 — and check out more of Rio’s picks here.
Sur La Table’s Black Friday sale includes deals on cookware, bakeware, knives, tableware, and plenty of kitchen appliances.
Target’s Black Friday deals are in full effect, with discounts up to 50 percent off, and new deals coming daily.
The more you spend at Urban Outfitters, the more you save — starting at $10 any purchase over $50 and going up to $75 off a purchase of $200 or more. But we found some good one-off discounts, too.
A very rare sitewide sale at Violet Grey, with a discount of 20 percent on just about everything.
Get 15 percent off orders of four or more face masks from Vistaprint, including the printed face masks that are a favorite of Strategist writer Liza Corsillo and Strategist readers.
Walmart’s Black Friday sale is called Deals for Days, and there are hundreds of online-only deals on products in all categories. And as if these deals weren’t enough, we’ve rounded up even more Walmart Black Friday deals.
At Wayfair’s Black Friday sale, you can take up to 80 percent off across on home décor, furniture, and even appliances for every room.
Pretty much everything at Wild One is 25 percent off, including our expert-loved leashes and dog carrier (but kits, subscription items, and the rescue set are excluded).
Cookware, cooking utensils, and kitchen décor is up to 50 percent off at Williams Sonoma,
Zappos Black Friday sale includes discounts of up to 50 percent on some of our favorite brands, including Sorel, Spanx, Nike, even Crocs.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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