This Things Incredible - The Strategist
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This Thing’s Incredible

  1. hair tools
    I’ve Used This $28 Hair Dryer Since 8th GradeYes, I’ve tried the Dyson.
    By Katie Dalebout
  2. food
    These Candyland-Like Plates Got My Picky Eaters to Try SproutsDinner often felt like I was on Top Chef, except the judges were small, unreasonable, and only wanted dino nuggets.
    By Julie Vick
  3. skin-care treatments
    I’d Gladly Pay 4 Times As Much for This Magical $20 SerumMy skin is plump, hydrated, bright. My rosacea is calmer, too.
    By Zhenya Tsenzharyk
  4. tablets and smartwatches
    I Replaced My Bedroom TV with This TabletIt helps me stay off my phone too
    By Jordan McMahon
  5. skin-care treatments
    Did You Know There’s Goo Gone for Skin?Nothing melts away my medical-patch residue like the blue bottle.
    By Andria Kennedy
  6. coffee
    Sandra Boynton, of All People, Makes My Favorite CoffeeAudrey Gelman found the perfect morning blend, which, somehow, involves the legendary children’s book author.
    By Audrey Gelman
  7. women’s accessories
    These Hardware-Store Socks Are My Best-Kept SecretThey’re the perfect thickness, I think — not overly sweaty, but definitely protective.
    By Daisy Jones
  8. women’s apparel
    I Wear These Dollar-Store Shorts EverywhereThey’ve seen me through pregnancy and beyond.
    By Katie McDonough
  9. cleaning
    This Natural Cleaner Has Lasted Me 8 YearsI’m only halfway through the bottle.
    By Andrea Bartz
  10. women’s shoes
    I Simply Do Not Want to Cook Without My Mise Kitchen ShoesThese leather-and-neoprene slip-ons are somehow still comfortable on hour 15 of my shift.
    By Lauren Joseph
  11. e-readers
    I’m Selling My Kindles to Get a KoboFor scribbling notes in the margins, nothing else comes as close as this tablet to a pen and printed page.
    By Jordan McMahon
  12. electronics
    I’ve Renounced Streaming in Favor of This Dell DVD DriveIf you see me using this lightweight player in 2023, yes you did.
    By Victoria Goldiee
  13. e-readers
    I Can’t Stop Talking About This E-ink TabletI’ve tried everything to keep me focused on my passion projects, but nothing’s worked like this no-frills e-ink tablet.
    By Jordan McMahon
  14. home
    This $6 Ovular Device Keeps Out Mosquitoes, Mice — and Lizards!These ultrasonic pest-repellent devices keep the outdoors out.
    By Sophie Katzman
  15. travel
    I Spotted This $40 Bag at a Tokyo Fish Market and a London RaveIt’s deceptively capacious.
    By Rachael Griffiths
  16. kitchen
    I Am Going to Convince You to Buy a Thermos for Your Ice CreamThis pint cooler is a summertime essential for scoop snobs.
    By Katherine Gillespie
  17. beauty
    I Found the Most Extreme Summer Visor“It has the double-wide tractor trailer of brims.”
    By Liana Satenstein
  18. outdoor leisure
    We Have Joint Custody of This ShibumiIt’s our biggest, boldest, baddest piece of beach gear.
    By Ruth Baron and Kayleen Schaefer
  19. travel
    I Won’t Fly Without These Corsetlike SocksAnd now I don’t get swollen feet after cross-country flights.
    By Alice Gregory
  20. women’s apparel
    I Own 3 Pairs of These $14 Linen ShortsThey’re perfect for the limbo in between young adult and middle age.
    By Sophie Vershbow
  21. women’s shoes
    Lily-Rose Depp Has Been Freaking It in Some Comfortable German SandalsAnd now so too am I.
    By Emilia Petrarca
  22. bedding
    Nancy Meyers’s Family Has Been Buying These Lands’ End Sheets for Years“They’re really delicious. That would be the best way to describe them.”
    By Annie Meyers-Shyer
    As told to Simone Kitchens
  23. footcare
    A Report From the Final Frontier of Orthopedic ShoesThey may look like mole rats, but I love my SAS Siestas.
    By Isabel Slone
  24. electronics
    This Number Tells You How Waterproof Your Phone IsBefore your phone takes a plunge into a pool of water, you should know whether it would survive the dive. These numbers will tell you just that.
    By Jordan McMahon
  25. sports
    This Scorebook Makes Watching Baseball FunIt is beautiful and useful and creative in its simplicity.
    By Kelsey McKinney
  26. celebrity
    Artist Chase Hall Has Over 50 Pairs of Mephistos“I believe in the Hardworking Grandpa archetype.”
    By Chase Hall
  27. travel
    This $14 Fan Kept Me Cool on 101-Degree Days in MilanIt has a phone charger and a flashlight.
    By Annachiara Barretto-Grignoli
  28. sleep gear
    I Haven’t Slept a Night Without My Headphone Headband in Three MonthsThe flat speakers inside mean that nothing is jamming against my ear or poking me in the night.
    By Chelsey Pippin Mizzi
  29. men’s apparel
    I Own Six of These $30 Knit PolosThe answer to mastering the Hawaiian dress code is usually a good polo shirt (or five), and these are the best I’ve found.
    By Adam Reeder
  30. baby feeding
    This Visual Timer Gets My Twins to Eat Their BreakfastBecause nobody wins when it takes 45 minutes to eat a bowl of Froot Loops.
    By Sean O'Neal
  31. women’s shoes
    Mary-Kate Olsen and I Both Own a Pair of Rather Nice-Looking TevasThey’re strangely delicate looking, and feel like wearing no shoes at all.
    By Simone Kitchens
  32. beauty tools
    After a Regretful Permanent Tattoo, I Turned to These Realistic Temporary Ones“I was a cautionary tale. All my untattooed friends looked at me askance and were secretly glad they weren’t me.”
    By Cleo Qian
  33. packing and gear
    These Detergent Sheets Turn Any Hotel-Room Sink Into a Washing MachineDissolve, soak, rinse, and repeat.
    By Oliver Horovitz
  34. decor
    These Reusable Wax Beads Let Me Turn All of My Good Jars Into CandlesThey’re extremely easy to use — no melting necessary.
    By Kitty Guo
  35. kitchen
    This Tiny Tool Slices Oranges With Satisfying PrecisionImagine skipping that part of orange-peeling when you get oily peel and pith wedged under your fingernails.
    By Fanny Singer
  36. outdoor leisure
    These Incense Sticks Instantly Shoo the Mosquitoes AwayThey smell quite pleasant too.
    By Steven John
  37. hair styling
    Erin Andrews Was Right About This Portable Pomade StickIt’s perfect for flyaways, with no stickiness.
    By Ambar Pardilla
  38. style
    Lesbians Taught Me About the Perfect Tiny White T-Shirts“I wanted to be an outrageously confident tiny white-T-shirt queer woman.”
    By Sophie Kemp
  39. kids and babies
    A Not-Terrifying Way to Cut an Infant’s NailsWith this electric file, I’m done with each hand in 90 seconds.
    By Adriane Quinlan
  40. electronics
    This Phone Helped Me Curb My Screen AddictionI talk and text — and nothing else — with the Punkt MP02.
    By Jordan McMahon
  41. kitchen
    Natasha Pickowicz Puts This $9 Powder on Pretty Much EverythingIt makes jam, popcorn, and smoothies all taste better.
    By Natasha Pickowicz
  42. kitchen
    5 Strategist Staffers (and Counting) Own This Ice-Cube TrayFor perfect cubes that pop out without a struggle.
    By Emma Wartzman
  43. outdoor leisure
    This Bug Spray Smells So Good My Husband (Occasionally) Wears It As CologneIt’s citronella with lemongrass, vanilla, and a little bit of clove. And it works.
    By Aleta Burchyski
  44. bath and body
    This Minty Body Scrub Is the Most Refreshing Post-Beach SensationIt’s cooling, delicious-smelling, and saves you in a pinch.
    By Rima Suqi
  45. packing and gear
    I Won’t Fly Anywhere With My Kids Without This Collapsible ToteI pull it out as soon as we board and dump crucial in-flight things in it — headphones, snacks, water bottles, kids activities, phones, and books.
    By Diksha Basu
  46. adult
    I Have a Limp, and I Wear Sexy Latex MittensNothing’s more freeing.
    By The Cyborg Jillian Weise
  47. hair tools
    This Kids’ Detangling Brush Cut My Hair Routine in HalfNo more achy arms, either.
    Natasha Marsh
  48. health
    This Japanese Vitamin Drink Made Me Believe in Hangover CuresSomething to consider if you don’t want to spend $300 on a personal IV drip.
    By Rachael Griffiths
  49. small appliances
    This Gadget From My Dad’s Junk Drawer Turns Cans Into Classy CupsA uni-tasker that actually delivers on its promise.
    By Brenley Goertzen
  50. hair treatments
    This Danish Serum Regrew My Thinning HairThe routine takes commitment, but it works.
    By Linda Dyett
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