This Things Incredible - The Strategist
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This Thing’s Incredible

  1. board games
    This Card Game Threatens to Tear My Family Apart — But We Can’t Stop Playing ItJust call me a Dutch Blitz influencer.
    By Laura Guidry
  2. hair styling
    The Teeniest Dab of This Matte Hair Wax Gives Me Heaps of Volume“Like Cindy Sherman in character, I was myself but reoriented 30 degrees.”
    By Brandon Sanchez
  3. hair tools
    I Finally Found a Claw Clip That Can Hold My LocsA regular hair tie could never.
    By Latifah Miles
  4. speakers
    The Other Night, I Did Nothing But Stare at This Bluetooth SpeakerJBL’s Pulse 5 is like a lava lamp you can groove to.
    By Jordan McMahon
  5. furniture
    It’s Such a Pleasure to Sit in This Strange, Spidery ChairA surprisingly ergonomic solution for restless sitters.
    By Natalie So
  6. men’s apparel
    The Brooks Brothers Shirt Bob Mackie Has Been Buying Since 1957“Who thinks about what you wear when you’re 84, but I do!”
    By Bob Mackie
    As told to Alexis Swerdloff
  7. beauty
    It’s Taken Me 5 Years (and 15 Nail Polishes) to Find a Clambake ReplacementAfter dozens of home manicures, I have the perfect red-orange dupe for the discontinued nail polish.
    By Caroline Weaver
  8. men’s apparel
    Skateboarder Dickies Are the Only Pants I Want to WearPants so good I’d learn how to do an ollie.
    By Erin Schwartz
  9. baby feeding
    This Insulated Bottle Is Like a Hydroflask, But for Breast MilkIt has made pumping so much easier.
    By Elyse Moody
  10. dental care
    Here’s Why I Chomp (and Swallow) Desk Gum All DayChewing gum in the modern world is profoundly inelegant. Desk gum is not.
    By Zach Schiffman
  11. cookware and utensils
    I Threw Out My Pot Lids and Replaced Them With TheseThey nest in a neat, slim stack and take up virtually no real estate.
    By Emma Wartzman
  12. cleansers
    I Haven’t Seen One Blackhead Since I Started Using This TonerIt deep-cleans my pores without stripping my skin and doesn’t leave my face feeling tacky.
    By Ambar Pardilla
  13. food and drinks
    I Only Drink Tall Boys of This Wisconsin Diet Root BeerBecause life is too short to debase yourself with subpar R.B.
    By Leah Finnegan
  14. office
    I’m So Tickled By This Nothing Little Desk ToyNo one gets that hope springs eternal like a Hoptimist
    By Chantel Tattoli
  15. women’s apparel
    These Handmade Underpants From Etsy Make Me Feel Like a Sexy LifeguardThey’re $15 and made by an El Salvadoran woman living in Robesonia, Pennsylvania.
    By Molly Prentiss
  16. shampoo and conditioner
    This $12 Powder Replaced My Aerosol Dry ShampoosWith no benzenes, no buildup — and no George Washington–wig effect.
    By Erika Veurink
  17. audio
    Dan Auerbach Loves This Record Player So Much He Named a Song After It“If I see one that looks cool, I’ll pick it up.”
    By Dan Auerbach
    As told to Maxine Builder
  18. coffee
    I Can’t Stop Talking About Pocket CoffeeThese classic Italian chocolates are my favorite wintertime treat.
    By Caroline Weaver
  19. cleaning
    This Five-Inch Electric Brush Destroyed the Mold and Grime in My RentalWhat would normally take an hour of manual scrubbing is blitzed in ten minutes.
    By Rachael Griffiths
  20. hobby and craft
    It Took Maayan Zilberman 30 Years to Find This Sewing Machine“Mostly I make clothes for my 3-year-old daughter, Freddie, by cutting and sewing up my most special vintage pieces.”
    By Maayan Zilberman
  21. year in review
    This Sling Pack Is the Best Thing I Bought This Year“What sets this pack apart from others is the hidden cross-body strap; I can go from fanny-pack mode to wearing it like a sling on my back.”
    By Jeremy Rellosa
  22. year in review
    These Skin Gummies Were the Best Thing I Bought This YearThey’re like a vacation in a bottle.
    By Chelsea Peng
  23. year in review
    The Best Thing I Bought This Year Is This Cookbook That Reminds Me of My GrandmaThe traditional Black dishes in Jubilee remind me of being in the kitchen with my grandmother.
    By Latifah Miles
  24. eyes
    This Eye-Bag-Concealing Powder Is the Best Thing I Bought This YearAll the water and sleep in the world can’t make me look as well rested.
    By Rachael Griffiths
  25. year in review
    The Best Thing I Bought This Year Is a Massage Hook to Unknot My BackI feel looser and more relaxed, and my flexibility has returned to its pre-pandemic levels.
    By Kitty Guo
  26. year in review
    The Best Thing I Bought This Year Was a $2 Box CutterI’ll never use my house key to slice through packing tape again.
    By Katherine Gillespie
  27. year in review
    These (Many) Enamel Trays Were the Best Things I Bought This YearThere’s now one in almost every room of my apartment.
    By Emma Wartzman
  28. year in review
    The Best Thing I Bought This Year Is This Actually Sexy Minimizer BraIt shapes and minimizes without looking frumpy.
    By Ambar Pardilla
  29. year in review
    The Best Thing I Bought This Year Is This No-Rinse Laundry SoapThe sweaters that have gotten the Soak treatment — from Uniqlo cashmere to Everlane alpaca — have come out feeling soft and smelling fresh.
    By Dominique Pariso
  30. fitness
    This App Gave Me My No-Nonsense Trainer, MicaelaSince July, I’ve completed 85 workouts, burned 15,000 calories, and lost 11 pounds.
    By Lauren Ro
  31. style
    I’ve Worn This $8 Bra for 27 YearsThrough childbirth, surgery, and perimenopause.
    By Tamara MC
  32. toys
    This Audio Player Is Parenting My ChildrenScreen-free and easy to use, the Yoto Mini gives my podcast-obsessed 5- and 8-year-olds the right balance between parental oversight and kid freedom.
    By Kathryn VanArendonk
  33. gifts
    The Bespoke Photo Album I Plan to Give My MomChoose pictures straight from your iPhone and get your keepsake album days later.
    By Leah Bhabha
  34. packing and gear
    I Ditched All My Glasses Cases for This Compact Roll-Up Travel CaseIt takes up less space than a pair of shoes.
    By Alyse Whitney
  35. bedding
    This Hefty, Supersoft Quilt Holds Me When No One Else WillAnd it’s under $100.
    By Jennifer Ruth Keller
  36. women’s activewear
    I Can’t Do a Triple Axel, but I Wear Figure-Skating Tights All WinterIf you layer them right, they’re completely invisible.
    By Rachael Griffiths
  37. women’s sleepwear
    The Best House Slippers Are These Ballet Warm-up Booties“No longer relegated to dance class, these boots are now a permanent fixture on my feet whenever the temperature drops below 60.”
    By Kitty Guo
  38. bathroom
    I’ve Given Up Bath Mats for This Magical Stone SlabI timed it, and it takes less than a minute to absorb a footprint.
    By Erin Schwartz
  39. packing and gear
    I Never Get on a Plane Without These Tiny ScissorsThey’re always at the ready when I need to make a quick snip or emergency trim.
    By Caroline Weaver
  40. health
    This Expandable Pill Organizer Is My Mary Poppins Medicine CabinetIt has saved my friends from hangovers, bathroom emergencies, and allergy attacks.
    By Alyse Whitney
  41. beauty
    These Magic Drops Keep My Hair Fire-Engine Red for WeeksThey mix right in with your conditioner, last from wash to wash, and work even on darker hair.
    By Rachael Griffiths
  42. cookware and utensils
    This Gadget Lets Me Mince Garlic With Reckless AbandonIt makes fine, tiny cuts just as easily as it does chunky chops.
    By Ambar Pardilla
  43. baby gear
    These Diapers From Target Are a Coterie DupeMillie Moon makes equally plush diapers for half the price.
    By Lauren Ro
  44. outdoor leisure
    My Favorite Headlamp Is This Cyclops-Looking BeanieIt’s wireless, hands-free, and cute.
    By Brenley Goertzen
  45. home
    All the ‘Hot, Environmentally Conscious’ New Yorkers Have This Compost BinIt’s stylish and actually great at eliminating trash stink.
    By Ruth Baron
  46. cleaning
    I’m a Muji Cleaning System ConvertIt’s modular, easy to use, and great for tricking yourself into doing chores.
    By Erin Schwartz
  47. gaming
    This Mobile Controller Made My Phone My Favorite Portable ConsoleIt’s the best way to play games on the go without weighing down your bag.
    By Jordan McMahon
  48. electronics
    This Keyboard Turns My iPhone Into a Tiny TypewriterWith a satisfying click-clack sound.
    By Katherine Gillespie
  49. beauty
    This Clean-Smelling Perfume Is Like a Grown-Up Gap DreamWindows Down makes me feel 16 again.
    By Erica Cerulo
  50. tablets and smartwatches
    This Digital Paintbrush Turns My Old iPad Into a CanvasI followed David Hockney’s lead, using a touchscreen for more than endless scrolling.
    By Grace Banks
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