This Things Incredible - The Strategist
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This Thing’s Incredible

  1. women’s apparel
    I Bought One, Then 2, Then 3 Pairs of These Butt-Flattering JeansI have never, ever, owned jeans that did not gap at the back, but these fit perfectly right out of the box.
    By Monica Heisey
  2. bathroom
    This Surprisingly Stylish Toilet Stool Runs Circles Around the Squatty Potty“Pooping hasn’t magically become a breeze or anything, but at least I no longer have to send up a prayer every time I go to the bathroom.”
    By Kitty Guo
  3. fitness
    This Online Workout Gave Me the Pop-Star-esque Butt I Always Wanted“My goal was for it to noticeably say, ‘Yes, I squat.’”
    By Chloe Anello
  4. electronics
    Did Buying This Keyboard Cure My Depression? Time Will Tell.Running my fingers gently across the keys once a day has actually cheered me up.
    By Keah Brown
  5. bedding
    I Found a $29 Dupe for Parachute’s Ultraluxe Silk PillowcasesThis just-as-luxurious option does wonders for my hair and skin, for about a quarter of the cost.
    By Rio Viera-Newton
  6. year in review
    The Best Thing I Bought This Year: An Aqua-Blue Sewing Machine for TeenagersIt comes with Gen-Z-friendly YouTube tutorials.
    By Katherine Gillespie
  7. year in review
    This $15 Bluetooth Shower Speaker Is the Best Thing I Bought All YearIt makes my long showers genuinely fun and entertaining.
    By Rio Viera-Newton
  8. luggage
    The Best Thing I Bought This Year Is My ‘Secret Second Suitcase’“I can easily fit two pairs of shoes as well as a week’s worth of underwear, socks, and thin shirts, relieving a ton of pressure on my suitcase.”
    By Louis Cheslaw
  9. electronics
    The Best Thing I Bought This Year Is This Puffy Baggu Laptop CaseThe featherlight and ultrapadded sleeves protect my tech no matter what bag I throw them in.
    By Liza Corsillo
  10. moisturizers
    The Best Thing I Bought This Year Is a One-Pound Tub of VanicreamCall me a convert.
    By Lauren Ro
  11. year in review
    The Best Thing I Bought This Year: An Over-the-Counter Remedy for Asian FlushAlong with my phone, wallet, and keys, I don’t leave home without it.
    By Arielle Avila
  12. year in review
    This Heated Shoulder Massager Is the Best Thing I Bought This YearBecause I could only ask my husband for so many back rubs.
    By Karen Iorio Adelson
  13. year in review
    The Revlon Oil-Control Roller Is the Best Thing I Bought This YearMy face doesn’t look like a melting Goober candle anymore.
    By Ambar Pardilla
  14. kitchen
    This Stove-Top Percolator Is the Best Thing I Bought This YearIt doesn’t take up any counter space, is easy to clean, and doubles as a tea kettle.
    By Emma Wartzman
  15. decor
    This Cordless Lamp Is the Best Thing I Bought This YearA modern-day lantern for my poorly lit apartment.
    By Chloe Anello
  16. sleep gear
    Hotel Sheets Skeeve Me Out, So I Travel With This (Always Clean) Sleep SackDid you know there’s no law saying that hotels or Airbnb hosts have to wash the bed linens?
    By Alison Freer
  17. cleaning
    This Carpet Cleaner Got Years of Dirt and Dog Vomit out of My Rugs and CouchesOne of the best decisions I’ve ever made.
    By Stacey Dee Woods
  18. food and drinks
    This Plant-Based Food Dye Makes My Holiday Cookies Come Out Grocery-Store BrightIt’s as good for lilac cakes as it is for hot pink waffles.
    By Chloe Anello
  19. travel
    These Dungarees Take Me From 12-Hour Flights to Breakfast at the Four SeasonsOther fans include Army Special Forces soldiers and Arc’teryx Veilance grail-heads.
    By Colin Nagy
  20. kids and babies
    I Give All My Friends With Babies — Including Sofia Coppola — This Sweater“It sort of doubles as a hankerchief.”
    By Wendy Mullin
  21. cookware and utensils
    This $99 Meat Thermometer Helped Me Become a Better Home Cook in SecondsSaying the Thermapen is just another kitchen thermometer is like saying a Ferrari is just another car.
    By Maxine Builder
  22. not a professional. just crazy.
    Finally, a Hydrating Cleanser That Washes Off All My MakeupIt leaves my skin bouncy, moisturized, and actually clean.
    By Rio Viera-Newton
  23. headphones
    I’ve Listened to Over 100,000 Minutes on Spotify — Mostly With These HeadphonesMusic is such an integral part of my everyday life that these headphones, which I used for most of those minutes this year, became essential, too.
    By Chloe Anello
  24. outdoor leisure
    This $85 Night Cam Turned My Backyard Into an Episode of NovaI never knew my suburban backyard was a wildlife wonderland.
    By David Pogue
  25. beauty
    Is This the Telfar Bag of Lip Gloss?As statusy as status lip gloss gets.
    By Tembe Denton-Hurst
  26. organization
    This Easy-to-Use Tape Lets Me Turn Anything Into a MagnetI just press a few centimeters of the tape to the back of photos or cards and plonk it onto the fridge for a neater, floating effect.
    By Liza Corsillo
  27. decor
    These Cheap Wineglass Shades Make My Dining Room Feel Like BemelmansIt’s by far the easiest and cheapest table-lighting hack.
    By Sadie Stein
  28. this thing’s incredible
    6 Waffle Irons Later, Amanda Chantal Bacon Now Makes Perfect Grain-Free Waffles“It keeps the insides fluffy and spongy.”
    By Emma Wartzman
  29. hair styling
    This Fancy Salt Spray Gave Me the Boy-Band Bangs I Knew I HadI no longer resemble a Warped Tour tragedy.
    By Nolan Feeney
  30. this thing’s incredible
    This Bento Box Is Nice for Packing Meals, But It’s Even Better for Storing WeedIt has multiple compartments that are great for separating my flower from my edibles and my shatter from my dab.
    By John Jodzio
  31. beauty
    This German Bleach Alternative Rids My White Shirts of Yellowish HazeThe biodegradable cleaner works as well as chlorine bleach but is gentler on fabrics and color-safe.
    By Liza Corsillo
  32. this thing’s incredible
    Heattech Has Nothing on My Favorite $19 Set of Boys’ ThermalsThin enough to fit under jeans, warm enough to wear all winter.
    By Erin Schwartz
  33. women’s apparel
    These (Around $10) Tees Are the Jewels of My 48-Piece T-shirt Collection“One friend swore she had been eyeing up the same thing in Dover Street Market. Little did she know that my version cost me a fraction of the price.”
    By Chris Mandle
  34. cleaning
    Piper Perabo Was Right About These Laundry-Detergent SheetsNow I’m not sure I can use anything else.
    By Chloe Anello
  35. hobby and craft
    The Oracle Deck I Turn to When My Life Is in Crisis (or When Friends Come Over)It’s helped me through moments of confusion, existential terror, and light boredom.
    By Gabriel Mac
  36. cookware and utensils
    This Nordic Ware Bundt Pan Makes Vallery Lomas’s Simple Pound Cake a StandoutWe’ve got the recipe for you, too.
    By Emma Wartzman
  37. furniture
    This Building-Block-esque Bed Frame Is the First I’ve Assembled Without CryingIt requires zero (yes, zero) tools for assembly.
    By Leah Muncy
  38. testing testing
    My New Favorite Chocolate Comes From the People Who Make Dr. Bronner’s SoapTesting the new Dr. Bronner’s chocolate bars was even easier than it sounds.
    By Ariel Kanter
  39. shampoo and conditioner
    This Shampoo Is So Hydrating I Detangle My Hair With ItIt’s completely changed my routine.
    By Tembe Denton-Hurst
  40. this thing’s incredible
    This $5 Alternative to Clinique’s Black Honey Actually Shows Up on My LipsRevlon’s Black Cherry is perfect for my skin tone, but really it’s perfect for all skin tones, with varying degrees of intensity.
    By Diksha Basu
  41. women’s apparel
    These Lululemon (Men’s) Pants Flatter My Curves Like No OtherThe pants are basically stretchy chinos with a drawstring that can adapt to people (me) whose weight fluctuates on the reg.
    By Sophie Santos
  42. garden
    I Made Fun of My Husband’s Leaf-Scooping Garden Claws — Until I Tried ThemJust because they look silly doesn’t mean they don’t work great.
    By Sarah Z. Wexler
  43. on-site shop
    The Homely But Effective Machine That Puts Me to Sleep Every NightIt produces lulling white noise with a design that hasn’t changed since 1962.
    By Alexis Swerdloff
  44. moisturizers
    The Lotion Bar I’ve Gifted to Myself, My Mom, and My 88-Year-Old Grandmother“It’s similar to what I would imagine smearing a nice hunk of butter all over my body might feel like.”
    By Chloe Anello
  45. toys
    This Take-Apart Toy Turns My Toddler Into a Would-Be Car MechanicIt’s just as fun putting it together as taking it apart.
    By Lauren Ro
  46. acne treatments
    These Skin-Penetrating Patches Tame My Hormonal Acne in Days (Not Weeks)If I wear one overnight, my under-the-skin cysts will typically disappear within a few days instead of a week or two.
    By Dominique Pariso
  47. dogs
    This Indestructible Dog Bed Has Outlasted All Other Dog Beds I’ve OwnedIt has survived muddy paws, lake days, and even another pup’s accident.
    By Arielle Avila
  48. food and drinks
    These Gluten-Free Pizza Bites Are Magically DeliciousLike Totino’s, but better.
    By Tembe Denton-Hurst
  49. small appliances
    This Is the Only Blender the Owner of Sahadi’s Will Use to Make HummusAnd here’s the recipe you’ll need to make it, too.
    By Emma Wartzman
  50. outdoor leisure
    The Bike Basket That Earned Me Respect From Highland Park’s Cyclist HordesFor something that seems intricate, it’s rather strong. I have put such heavy things as my 15-pound pup inside and the basket has held firm.
    By Ariel Kanter
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