This Things Incredible - The Strategist
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This Thing’s Incredible

  1. women’s shoes
    These French Rain Boots Are Cheaper (and Better-Looking) Than My Hunter WelliesI have trotted all over rainy Paris, in the muddy countryside, and along Norman seashores in mine.
    By Chantel Tattoli
  2. headphones
    I Ditched My AirPods for These Better-Fitting (and Longer-Lasting) $45 EarbudsAfter a year of using them, I am happy to report that they’ve outperformed my AirPods in almost every situation.
    By Maggie Slepian
  3. dining and entertaining
    All My Co-workers Envy My Japanese Lunch BoxIt makes me want to bring my lunch every day.
    By Leah Bhabha
  4. board games
    I’m Dreading Winter Less Because of This (Raccoon-Themed) Board GameIt cherry-picks the best of my other favorite board games, Ticket to Ride and Settlers of Catan, but is more engaging and fun to look at.
    By Liza Corsillo
  5. electronics
    This $40 Doodad Backs Up My Phone’s Photos Whenever I Charge ItThe device can also back up an iTunes Library and your contacts.
    By Chris Schalkx
  6. acne treatments
    This Cleanser Annihilated My Maskne (and My Boyfriend’s) in Just a WeekIt still feels awkward to leave the house with the lower half of my face showing, but now I know anyone I catch staring isn’t looking at my zits.
    By Chloe Anello
  7. style
    These Breezy Boxers Keep Me Cool in 90-Degree Heat (In and Out of the House)A neighbor complimented me on them while on a walk. “They’re actually boxers,” I told her. She didn’t believe me until I showed her the waistband.
    By Chloe Anello
  8. footcare
    This Stretcher Makes Too-Tight Shoes Feel Broken In OvernightFinally, enough room to wiggle my toes.
    By Ambar Pardilla
  9. beauty
    This (Powerful) Foldable Fan Stops My Face Sweat in Its TracksIn warm weather, it is an essential on par with my house keys and debit card.
    By Dominique Pariso
  10. suncare
    I Can Sweat Buckets and This (Backpacker-Tested) Sunscreen Won’t RunIt comes from Sawyer, a brand beloved for its topical insect-repelling lotions that the Strategist has said let “skin breathe more easily.”
    By Maggie Slepian
  11. hobby and craft
    This Washable Fabric Paint Helps Me Turn Old Clothes Into New TreasuresIt’s technically acrylic paint but it goes on fabric like ink on paper.
    By Liza Corsillo
  12. baby gear
    Writer Sarah Hoover Uses This Fanny Pack As a (Minimalist) Diaper Bag“It has just enough room for the baby things I needed on daily excursions in my son’s first year.”
    By Sarah Hoover
  13. health
    These Plant-Based Patches Take the Edge Off Just As Well As Wine (or Pot)They have come to offer me the sense of ritual and relief you’d get from harder stuff, without any of that stuff’s negative side effects.
    By Diksha Basu
  14. food and drinks
    No Snack Satisfies Me Quite Like This Slurpable (Slightly Chewy) JellyThe screw-top pouches it comes in make me feel a bit like I’m eating high-end baby food.
    By Caroline Goldfarb
  15. headphones
    I Have a New Favorite Pair of Earbuds, and for Once They’re Not AirPodsThe Sony XM4s are the Dikembe Mutombo of noise-canceling earbuds, blocking out sounds so efficiently I had a hard time hearing my own breathing.
    By Jordan Bowman
  16. men’s shoes
    I Have 24 Pairs of Loafers, and These Are the Only Ones I’ve Worn This YearInstead of having to answer the age-old question of style or substance, I feel like I hit the jackpot and got both.
    By Chadner Navarro
  17. shampoo and conditioner
    Everyone in the Art-Dealing Zwirner Family Uses This Swiss ShampooMy father, David, passed the habit on to us kids. Recently, he got a new carton and told us he thought it would last him the rest of his life.
    By Lucas Zwirner
  18. outdoor leisure
    I’ve Been Zipping All Around Ithaca on This (Relatively) Cheap Folding E-bikeIt folds down to the size of a suitcase and costs well under $1,000.
    By Diksha Basu
  19. cleaning
    This Spray-on Dish Soap Deep Cleans Like No Other I’ve TriedFrom bowls caked with oatmeal, to eggplant-parm-crusted pans, to pots sticky with mushroom risotto, each is as easy (and fast) to clean as the next.
    By Chloe Anello
  20. this thing’s incredible
    This At-Home Surfboard Keeps Me Wave-Ready All Year Round“When I went surfing this spring, I was pleasantly surprised that I wasn’t as rusty as I expected to be after months out of the water.”
    By Alex Olivo
  21. food and drinks
    I Put Nutella on Everything—Until I Moved to Italy and Tasted Pistachio CreamMy favorite brand beats others I’ve eaten because it tastes of actual pistachios: It has roughly 20 percent more of the nuts in its spreads.
    By Katie Quinn
  22. health
    This Neck Fan Kept Me Cool in a 112-Degree Desert HeatwaveAnd it’s less than 20 bucks.
    By Alison Freer
  23. women’s apparel
    This $30(ish) Nap-esque Dress Is Fast Becoming My Summer UniformI’ve worn it to the park, a kids’ music class, dinner, and a happy hour with friends — where one ordered it on the spot after I told her the price.
    By Katherine Rotunno
  24. this thing’s incredible
    This Billowy Wool Is the Only Thing That’s Ever Stopped My BlistersYou don’t need bandages, gel patches, moleskin, or even special socks. Just a little bit of New Zealand wool.
    By Aleta Burchyski
  25. this thing’s incredible
    The Perfume Sasha Spielberg Wears for ‘Instant Validation’“Every person who has purchased the fragrance (sometimes minutes after smelling it on me) has fallen in love with it, too.”
    By Sasha Spielberg
  26. hiking and camping
    I Can Finally Camp Comfortably Thanks to This Sleeping Bag for Side SleepersNo more cold spots or zippers digging into my hips.
    By James Lynch
  27. health
    This $10 Doodad Instantly Makes Bug Bites (and Bee Stings) Less IrritatingI was skeptical, but after using it on three mosquito bites and a bee sting, I promise it’s true.
    By Lauren Ro
  28. sports
    The Paddle Game a Squash Pro Plays Alone, With Kids, on Beaches, and in StreetsThat I, a former professional squash player, can compete with my kid is what makes it so delightful.
    By Ivy Pochoda
  29. hiking and camping
    I Use This Inflatable Pillow at Camps, in Cars, on Planes, and Even on the CouchDeflated, it fits into my pocket and takes up about as much space as a deck of cards.
    By Maggie Slepian
  30. this thing’s incredible
    These Stylish $25 Wood Poster Rails Save Me Hundreds on Framed ArtThey’re basically framing for dummies.
    By Liza Corsillo
  31. this thing’s incredible
    These Expandable Tongs Let Me Steam Dim Sum the Way My Grandparents Used ToThey prevent burnt fingers and help keep a family tradition going.
    By Tim Mak
  32. skin-care treatments
    The Instant De-Puffing Eye Cream I Use to Look Less TiredThe effects are immediate and subtle enough that my friends just think I got a really good night’s sleep.
    By Liza Corsillo
  33. compulsive shopping
    The Never-Sag Underwear Katie Sturino Owns in (Almost) Every ColorYou know when your underwear starts to dip and you have to pull it up in the front? It’s a horrible feeling that I never have in this pair.
    By Katie Sturino
  34. this thing’s incredible
    The Pink Salt That Makes Other Pink Salts Taste Like Table SaltMy mom’s nutritionist converted her, she (finally) converted me, and now it’s my turn to convert you.
    By Kelsey Mulvey
  35. cookware and utensils
    I Make Sushi at Home With This (Fisherman-Recommended) Fillet KnifeIt’s the perfect size and shape for precisely sliced nigiri.
    By Eunice Byun
  36. small appliances
    The Secret Ingredient to My Cocktails (and Breakfast) Is This Dehydrator“The taste of whatever spirit is poured, be it a $10 bourbon or $100 Scotch, is made better by just one dehydrated orange slice.”
    By Fred Minnick
  37. electronics
    This Tiny Polaroid Camera Rekindled My Love for Instant PhotographyThe Polaroid Go taps into that nostalgia pleasure center of the brain. You never truly know what to expect, which is part of the magic.
    By Jordan Bowman
  38. women’s shoes
    I Found the Perfect (Verging on Orthopedic) Travel ShoeThey’re the only shoes I pack in the summer.
    By Sadie Stein
  39. gifts
    This Gift Let My Dad Tell All His Stories (and Then Gathered Them in a Book)It’s a present for both of you.
    By Sarah Z. Wexler
  40. beauty
    This Reusable Tampon Applicator Will Help Me Reduce Waste Well Into My 40sIt’s made from self-sanitizing, medical-grade plastic and lasts for up to 12,000 uses.
    By Leah Muncy
  41. lips
    Every Time I Wear This Lip Stain on TV, People Message Me About It“Before the pandemic meant masks obscured my lips most of the time, I was asked about my lip color on a daily basis.”
    By Olivia Nuzzi
  42. hobby and craft
    This Fountain Pen Transforms My Chicken Scratch Into Exquisite ScriptWriting with the hefty tool is what I imagine coasting in a luxury car at full speed on the Autobahn must feel like.
    By Iva Dixit
  43. men
    The Best Gift for New Dads Is an Old (But Good As New) Polaroid CameraIt makes the square images that inspired the square layout of a certain photo-sharing app that (likely) inspired the refurbishing of this line.
    By Anthony Rotunno
  44. dogs
    This Piece of Rubber Stops My Dog From Whining During My MeetingsMy Zooms have been peaceful ever since.
    By Arielle Avila
  45. this thing’s incredible
    With These Echinacea Drops, I Went From Splat on the Couch to Strolling OutsideMore than just a ’90s health fad.
    By Sydney Gore
  46. hiking and camping
    I’ve Hiked Thousands of Miles with Dozens of Packs, and This Is My Go-ToPopular among seasoned backpackers, the brand remains off the radars of commercial retailers, but I saw it a lot while hiking the Appalachian Trail.
    By Maggie Slepian
  47. tech
    JBL’s Party Boost Turns My Bluetooth Speakers Into Surround SoundWhen you pair the JBL Charge 5 and the JBL Xtreme 3 together in Party Boost, you get instant surround sound that can be taken anywhere.
    By Jordan Bowman
  48. food
    The Best Boba for Making Bubble Tea at Home, According to a Bubble-Tea FanaticAnd the other gear you need to whip it up in your own kitchen.
    By Kathy Li
  49. hiking and camping
    This Multi-tool Has a Bit for Tightening Screws and a Pipe for Loosening Me UpClip it to the zipper on your pack for a discreet way to make your hikes a little more enjoyable.
    By Aleta Burchyski
  50. decor
    This Lamp Lights Zoom Calls by Day — and Turns My Home Into a Club at NightIf I want the whole place to feel like a music video, there’s a setting that cycles through colors based on the songs I play.
    By Sydnee Washington
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