This Things Incredible - The Strategist
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This Thing’s Incredible

  1. hair
    This $2 Drugstore Hair Treatment Repaired My Hopeless Split EndsPalmer’s sustainably sourced deep conditioner is the truth.
    By Nikita Richardson
  2. food
    My Family Drinks This (Iced) Japanese Barley Tea All Summer LongIt quenches thirst much like another grain-based beverage you may be more familiar with: beer.
    By Mia Leimkuhler
  3. cookware and utensils
    This Bird-Shaped Citrus Peeler Takes the Mess Out of Eating an OrangeThe bird has a sharp beak that scores your orange rind as you drag it from top to bottom.
    By Liza Corsillo
  4. hair
    I Wear My Grace Eleyae Bonnet Both to Bed and on Zoom CallsIt keeps my hair healthy and functions as a part-time hat.
    By Tembe Denton-Hurst
  5. hair
    This Is the Mason Pearson of Natural-Hair Brushes (and It’s Just $18)The Felicia Leatherwood Detangler Brush is the only brush I’ll ever need.
    By Nikita Richardson
  6. decor
    This Kintsugi Repair Kit Gives My Broken Ceramics New LifeIt transformed a broken pie plate I might have otherwise thrown away into something beautiful and useful again.
    By Liza Corsillo
  7. this thing’s incredible
    I Waste Less and Enjoy Doing the Dishes More With This Kitchen Soap BarThe container-free bar of soap cleans plates, glasses, greasy pots, and even clothing without drying my hands.
    By Liza Corsillo
  8. weird things we love
    An Artist’s ‘Magic Trick’ for Removing Stubborn Things From Almost Any SurfaceFor 40 years, Eric Haze has reached for Bestine to spot clean everything from car windshields and rare album covers to bedroom walls and artworks.
    By Eric Haze
  9. shampoo and conditioner
    Nothing Refreshes My Post-Workout Hair Quite Like This (Liquid) Shampoo SprayIt leaves greasy hair feeling clean, a nice departure from the dry-shampoo-created smoke and mirrors I’ve grown used to.
    By Dominique Pariso
  10. toys
    I Comfortably Eat Four-Course Meals in My Car With This Kids’ Crafting TrayFine dining on-the-go.
    By Chloe Anello
  11. food
    Icelandic Smoked Sea Salt Ended My Pandemic Cooking RutSometimes, it’s worth cheating on Maldon.
    By Hannah Howard
  12. this thing’s incredible
    This Streetwear-Rental Service Has Rekindled My Love of Dressing UpAs life starts to look more normal with each vaccine administered, my daily wardrobe is showing signs of its old self, one garment at a time.
    By Alex Blynn
  13. this thing’s incredible
    This Eight-in-One USB Hub Took All of the Clutter (and Stress) Off My DesktopMy new MacBook came with only two ports and constant headaches, but then I found a simple (and elegant) solution.
    By James Lynch
  14. fitness and sports
    This $170 Bike Stand Is an Affordable Alternative to PelotonIt’s a challenging and inexpensive option until we can all be back in real spin classes.
    By Kelsey Mulvey
  15. this thing’s incredible
    My Family Eats This Actually Flavorful Matzah – Yes, Matzah — Year RoundWhereas most matzah is akin to cardboard, my mother says this “creamy and salty” version “melts in my mouth.”
    By Kayla Levy
  16. this thing’s incredible
    This Pistachio Milk Has Replaced Oatly in My Coffee (and Matcha and Oatmeal)According to a nutritionist, it has some health benefits, too.
    By Dominique Pariso
  17. this thing’s incredible
    Instead of Daily Pills, This Air Purifier Practically Cured Me of My Dog AllergyNo more waking up to puffy eyes and sneezing fits.
    By Camilla Cho
  18. shampoo and conditioner
    This Shampoo Set Fixed My Hairline Acne (and Actually Makes My Hair Look Good)It moisturizes hair and tames frizz without causing breakouts thanks to skin-safe ingredients like hemisqualane and shea butter.
    By Leah Muncy
  19. pregnancy
    The (Actually Good-Looking) Maternity Bra That Saved Me From Pumping HellIt’s a nursing bra and pumping bra in one.
    By Sarah Z. Wexler
  20. celebrity shopping
    Model Adwoa Aboah’s Favorite Journal Is This Drugstore Notebook“Its simple lined pages are all the prompt my mind needs to go in any direction I feel like going in.”
    By Adwoa Aboah
  21. men’s apparel
    This Jersey-Knit Button Down Feels Like Wearing a (Presentable) Bed SheetIt’s so soft and comfortable but also appropriate for Zoom.
    By Chadner Navarro
  22. tech
    It Took 12 iPhones, But OtterBox Finally Made a Case That’s Sturdy and StylishUnlike every OtterBox that came before it, the Aneu case actually complements the iPhone 12’s design while protecting it.
    By Louis Cheslaw
  23. office
    This Truly Customizable Notebook Has Replaced (Most of) My Many OthersIts rather ingenious insert system allows you to package up to three or four separate notebooks between the same two covers.
    By Lauren Ro
  24. hobby and craft
    I’ve Made 1,200 Face Masks (and Quilts and Slippers) With This Sewing Machine“It sits right at my dining table, like a sixth member of my family.”
    By Jessie Randall
  25. skin-care treatments
    I Owe My Rosacea-Free Face to a Goat Named Admiral FrodoNothing got rid of my rosacea, until I found this goat’s milk soap.
    By Jacqueline Neber
  26. weird things we love
    To Whoever Needs to Hear It: These Small Drawstring Trash Bags Are a Revelation“As the saying (now) goes, one man’s trash (bag) is another man’s treasure.”
    By Anthony Rotunno
  27. this thing’s incredible
    I Hate Adult Coloring Books — Except This (Slightly Deranged) RHONY-Themed OneI couldn’t tell you how many times I’ve turned to it for a midday pick-me-up.
    By Arielle Avila
  28. skin-care
    I Gave Up on Period Underwear — Until I Tried This (Rather Sexy) PairIt really just looks like cute high-waisted briefs.
    By Liz Carey
  29. hair tools
    This Gravity-Defying Barber Cape Lets Me Cut My Own Hair Without Making a MessI tried putting towels on my shoulders, cutting holes in garbage bags, and standing in the shower. Nothing worked, until this.
    By Tim Mak
  30. this thing’s incredible
    I Can’t Grow Anything — Except This Mini Bonsai TreeEvery plant I’ve ever touched was doomed. Until I found these.
    By Daniel Modlin
  31. style
    My Hard-to-Please Fiancé Will Only Wear These T-ShirtsThey’re the perfect combination of boxy and fitted, and only $14.
    By Liza Corsillo
  32. hiking and camping
    These Hiking Boots Double As My Winter Running ShoesI no longer have to choose between being frozen-footed or lead-footed.
    By James Lynch
  33. this thing’s incredible
    Instead of Stretching, I Just Let This Doodad Zap Me With ElectricityWhether I’m sore from a workout or from sleeping on my shoulder wrong, the PowerDot takes it away.
    By James Lynch
  34. decor
    The Best Zoom Background Is Clare Paint’s (Deep-Green) Current MoodSince painting my home office in the color, more or less how every video call has started with I love that! It’s so pretty! Where did you get it?
    By Ariel Kanter
  35. fitness and sports
    These Running Shirts Let Me See My GPS Watch Without Freezing My HandsSo simple, so brilliant.
    By Karen Iorio Adelson
  36. home
    This Excellent Desk Lamp Doubles As the Perfect Zoom Light“I had, well, a lightbulb moment, reached for my TaoTronics lamp, and tilted it 140° upwards to create a makeshift ring light.”
    By Jordan Bowman
  37. food and kitchen
    I Can (Finally) Eat Pasta Again, Thanks to This IBS-Friendly SauceA “sensitive” sauce for sensitive stomachs.
    By Leah Muncy
  38. outdoor leisure
    The Best Snowboarding (and Splitboarding) Boots Are Made by a Skate Brand“Only a handful of women’s snowboard boots built to withstand the backcountry and uphill climbing that are hallmarks of splitboarding.”
    By Morgan Tilton
  39. outdoor leisure
    I’ve Tested Dozens of Winter Jackets, and This Is the Only One I WearSuper light, super tough, and so, so warm. And it’s even on sale.
    By James Lynch
  40. this thing’s incredible
    In the U.K., I Found an Actually Sexy Bra for Big Boobs (at a Reasonable $67)Despite being so femininely detailed and beautiful to look at, it turned out to appear perfectly smooth under my sweater.
    By Hannah Howard
  41. this thing’s incredible
    Man-About-Town George Wayne’s Favorite (Caffeine-Free) Pick-Me-UpSays gossip writer George Wayne, “It’s what I now reach for when I need a mood lift or to feel rejuvenated and meta-human à la Deepak Chopra.”
    By George Wayne
  42. health
    I Quit Coffee With the Help of This Dandelion PowderStirring the powder in my cup makes me feel like a wise old hippie, impervious to the stresses of winter in NYC during a pandemic.
    By Liza Corsillo
  43. weird things we love
    Opera Singers, Broadway Stars, and Pilates Pros Ease Neck Knots With This DoodadI heard about it from an opera singer, who heard about it from a Broadway actress, who heard about it from another actor-turned–massage therapist.
    By Kate Garfield
  44. furniture
    The Best Standing Desk Is Actually a Workbench Meant for the GarageIt’s inexpensive, handsome, adjustable, and so, so sturdy.
    By James Lynch
  45. baby gear
    Can the Best (Closed-Loop) Baby Monitor Get Any Better?An Infant Optics owner puts the parent-approved-brand’s newest model to the test.
    By Lauren Ro
  46. electronics
    My Desk Is My Ship, and I Steer It With This MouseApple’s Magic Mouse could never.
    By Louis Cheslaw
  47. decor
    These DIY Candle Kits Give New Life to All of My Empty JarsThey cost roughly a quarter of the price of fancier brands’ candles — and smell just as heavenly.
    By Dominique Pariso
  48. our shopping cart
    The Speaker 3 Strategist Writers Take Everywhere (From Protests to Picnics)Okay, Wonderboom-er.
    By Louis Cheslaw
  49. fitness and sports
    The Quick-to-Sell-Out Exercise Bikes That Cost a Third As Much As a PelotonAnd are just as good as the real thing.
    By Cheryl Wischhover and Tobey Grumet Segal
  50. home
    This Candle Smells Like Diptyque, But I Don’t Have to Feel Guilty Burning ItIts notes include olive leaves, polar, and fig, and to my average nose, it smells identical to Figuier. Except it costs $32.
    By Or Gotham
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