This Things Incredible - The Strategist
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This Thing’s Incredible

  1. furniture
    This Is My Cardboard BedWho knew sleeping on cardboard would be so comfortable?
    By Kiki Aranita
  2. tech
    This Handheld Gaming Console Made Me Love Games AgainBut that’s not all the Lenovo Legion Go can do.
    By Jordan McMahon
  3. hair tools
    This Japanese Razor Is the Secret to Idiotproof BangsIt’s been three years, and this razor still gives me perfect salon bangs every time.
    By Viv Chen
  4. baby gear
    It’s My Work-Diapers Backpack-ToteThis trapezoid-shaped bag from LeSportsac is the only bag I reach for these days.
    By Liza Corsillo
  5. hair tools
    I’ve Been Using Velcro Rollers for Years — and This Dome Gives the Perfect DryA hair story 19 years in the making.
    By Kelsey Mulvey
  6. this thing’s incredible
    This $17 ‘Concrete’ Planter Is So Great I Bought 8 of ThemIt’s made out of resin, which is why it’s less expensive and also why it’s lightweight enough to move around easily.
    By Sarah Leon
  7. women’s apparel
    I Wear This Cou Cou Cardigan So Much I Now Have ThreeThe Cardigan has the economy of a school uniform with the comfort of a pajama and the sex appeal of ‘90s Gwyneth Paltrow.
    By Nicolaia Rips
  8. bath and body
    This Climber’s Salve Is the Only Thing That Heals My Dry, Cracked HandsYou’d never know I’d been sticking my hands in sandstone cracks.
    By Jeremy Rellosa
  9. air quality
    This Sleek Humidifier Is Also the Easiest One to CleanMultiple Strategist editors are now Carepod converts.
    By Lauren Ro
  10. this thing’s incredible
    My Family Group Chat Is 95 Percent Birds Now (Thanks to This Smart Feeder)It’s a delightfully lazy way to bird-watch.
    By Jeremy Rellosa
  11. decor
    I Love This Digital Photo Frame So Much, I’ve Bought 8 More as GiftsI’ve spent over $1,000 on Aura frames for me and my family, and I have no regrets.
    By Jen Trolio
  12. hair tools
    No Brush Could Tame My Scraggly Mane Until NowIt rakes right through my wet, rat’s nest hair.
    By Alice Gregory
  13. luggage
    Finally, a Duffel and a Garment Bag in OneIt counts as a personal item, and it keeps dresses and shirts wrinkle free.
    By Rachael Griffiths
  14. footcare
    I Stopped Getting Pedicures — Thanks to This Foot CreamAnd my feet are softer than ever.
    By Diksha Basu
  15. women’s apparel
    I Misread the Forecast and Wore One Shirt for 13 DaysThis Smartwool tank top saved my trip and earned its own social-media following.
    By Maggie Slepian
  16. wellness
    I’m Wearing a Hot Water Bottle in This PhotoThe YUYU can be draped over sore shoulders and cinched around a cramping belly or lower back.
    By Chantel Tattoli
  17. makeup
    The Best Blue Mascara Is $13It’s cheaper than YSL, and more pigmented than Eyeko.
    By Rachael Griffiths
  18. women’s shoes
    I Found These $70 Orthopedic Flats in Milan — and Wear Them Everywhere“I was stopped no less than five times by people asking where I got my shoes.”
    By Misty White Sidell
  19. women’s apparel
    I Wear the Same $70 Outfit Every DayI’ve worn this outfit to CEO interviews, on first dates, and on Hudson Valley hikes.
    By Anne Kadet
  20. mattresses
    The Ugliest Machine Alive Solved My Night SweatsThe gadget is basically a central-air unit under your covers.
    By Claire Zulkey
  21. acne treatments
    This Retinol Literally Changed My Skin OvernightOn set, the makeup artist uttered the sweetest words a skin-care enthusiast can hear: “Your skin is, like, perfect. You have no texture at all!”
    By Mbiye Kasonga
  22. women’s apparel
    Have You Heard of a Snow Skirt?If your butt and legs are warm, the rest of you is warm too.
    By Alison Freer
  23. women’s accessories
    I’m a Bonnet Person Now“I rave about it to anyone who will listen.”
    By Mya Gelber
  24. hair treatments
    I Turned My Dark-Brown Hair Blonde Using Only Sun-In“People I don’t know often compliment me on my hair color, and I take no greater pleasure in life than telling them it’s Sun-In.”
    By Ellen Van Dusen
  25. kitchen
    The Lazy Person’s Guide to Making Nut MilkThe nut-milk maker I’ve been using since 2019.
    By Caroline Goldfarb
  26. skin-care tools
    I’m 40 and My Skin Has Never Looked Better. I Think It’s the Solawave.“It’s convenient enough that I can putter around with one free hand doing other things while I run the wand around my face.”
    By Diksha Basu
  27. office supplies
    These Extra-Sticky Post-Its Stay Put Even OutsideThey’re one of my most important tools as a professional organizer.
    By Diane Lowy
  28. fitness
    I Have All the Expensive Yoga Pants, But I Like This $36 Alo Dupe the BestThey’re comfortable and opaque and work for all kinds of activities.
    By Maggie Slepian
  29. travel
    I Own High Sport Pants But Prefer TheseThey don’t lose their color and they don’t get saggy.
    By Yolanda Edwards
  30. women’s shoes
    Even at -45°F, These Boots Keep My Feet WarmMy pipes froze, my garage door broke, but my toes were fine.
    By Maggie Slepian
  31. electronics
    This Absurd Desk Timer Is the Only Reason I Get Anything DoneIncluding this piece.
    By Choire Sicha
  32. men’s apparel
    This $8 Hanes Is the Closest Thing to a Threadbare Vintage TeeThe cotton-poly shirt is fitted with sleeves that are a hair shorter than most modern tees and a thick collar that actually cuts close to the neck.
    By Lauren Ro
  33. hiking and camping
    The Comfortable But Not Embarrassing Shoes I Wore to Travel All Over EuropeI walked ten miles a day in these waterproof Danner boots, and they never gave me any trouble.
    By Maggie Slepian
  34. year in review
    This Australian Makeup Case Is the Best Thing I Bought This YearMy makeup bag is no longer a beauty boxing ring.
    By Brenley Goertzen
  35. sleep gear
    This Heavy Sleep Mask Puts Me to Bed in Seconds“Every night — and on many planes and trains in between — it worked its soft magic.”
    By Dana Covit
  36. electronics
    The Best Phone Stand Is a Bendy Piece of FoamThe Flight Flap is designed for watching TV on planes, but it’s useful anywhere.
    By Katherine Gillespie
  37. men’s apparel
    The Hanes Sweatpants Stylist Law Roach Receives Every Christmas“Everybody knows, ‘Oh, that’s what Uncle Law loves.’”
    By Law Roach
    As told to Lauren Ro
  38. women’s fashion
    I Wore This $40 Target Robe to Work — Then Half the Office Ordered One TooIt felt like I was wearing my beloved bed to work: I was soft, warm, and comfortable all day long.
    By Alison Freer
  39. baby gear
    My Son’s Travel Car Seat Fits in a BackpackIt’s key to traveling internationally with my toddler.
    By Berit Baugher
  40. travel
    This Fly Fishing Company Makes My Favorite Travel ClothesFree Fly’s comfortable garments work as well for a full day of casting streamers as they do for sightseeing in Rome.
    By Maggie Slepian
  41. decor
    What Took Me So Long to Get a Fake Pink Christmas Tree?It was unique, beautiful, ridiculous, charming, and totally mine.
    By Ivy Pochoda
  42. women’s apparel
    The Coat Eugenia Kim’s Been Wearing (and Napping in) for 15 Years“Because it’s so comfortable, I fall asleep in it often.”
    By Eugenia Kim
    As told to Arielle Avila
  43. luggage
    This Gregory Pack Is the Clown Car of Personal ItemsI can stuff it with everything I need for a four-day trip, and it will still fit under any airplane seat.
    By Maggie Slepian
  44. packing and gear
    Here’s How I Pack a Foam Roller in My Carry-OnIt’s also my main water bottle.
    By Jeremy Rellosa
  45. worth it
    I’ve Had This North Face for As Long As Timothée Chalamet’s Been AliveBut looks good as new.
    By Alexis Swerdloff
  46. health
    I Don’t Dread Injections As Much, Thanks to This $5 Organizer BoxI took my tape measure to the Container Store to find the right one.
    By Erin Schwartz
  47. office
    The Perfect Brown Pen I’ve Been Gatekeeping … Until Now“The words on the page were no longer those of Peyton Dix — this thing turned me into Lady Whistledown.”
    By Peyton Dix
  48. women’s shoes
    I Love These UGG Clogs Better Than Danskos“They weren’t trying to be edgy or ironic or even fashionable. Comfort, it seemed, was priority No. 1.”
    By Erika Veurink
  49. decor
    The Best Halloween Décor Is Lauren Lapkus’s 7-Foot Glowing Orange TreeWhy should indoor decorative trees be confined to the Christmas season?
    By Sarah Turcotte
  50. beauty
    This LED-Cured Nail Polish Wears Like Gel But Comes Off in MinutesThere’s less UV exposure, too.
    By Jolie De Feis
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