Displaying all articles tagged:
Branding
The Trump Name May No Longer Be a Stain on Real Estate It’s still early, but some brokers are saying it’s “night and day” in terms of buyer interest.
Disney Comes for the West Elm Parents For the discerning buyer who wants every surface in the house covered in Mickey merch … but in a classy way.
rebecca is a food critic now
Dec. 2, 2020
What Does Facebook Know That We Don’t? Facebook is, for some reason, making its name more prominent in its other apps.
the top line
Dec. 14, 2018
Why Do Hotel Companies Have So Many Brands? Marriott is actually a family of 30 hotel brands, many of them virtually indistinguishable. What’s the business logic?
can you not
Dec. 13, 2017
The Best Reason to Start Using Uber Again Positive, boundary-breaking, irresistible — she may be the only way to get where they need to go.
The Terrifying ‘Self-Help’ Group That Allegedly Brands Women NXIVM is a cultlike organization whose leader, Keith Raniere, is known as “Vanguard.”
Trump Is Launching His Own Subscription Box Service The “Big League Box” of Trump merch will set you back $69 per month.
This Design Expert Knows How to Make a Small Restaurant Go Viral Paperwhite Studio’s Laureen Moyal is responsible for all the Instagrammable moments in Jack’s Wife Freda and by CHLOE.
Melania Trump’s Home Country Named a Brand of Salami After Her Slovenia’s “First Lady” wine is meant to honor the First Lady.
Ivanka Trump Plans to ‘Speak Out’ on Climate Change Now that she’s helped make a climate denier the most powerful man in the world, Ivanka hopes to make environmentalism a part of her brand.
Branding Your Infant for the 21st Century Marketplace, by Pablo Goldstein Hello, Los Feliz Lamaze! Lane Bronson is the name, branding is my game. Nancy, or Mom as I like to call her, came down with the flu, so I’ll be […]
Adele Doesn’t Care About Your Brand; Her Brand Is Adele “If I wanted to just be famous, like be a celebrity, then I wouldn’t do music.”
The Chain Gang
June 2, 2015
IHOP Is Rolling Out a Creepy New Logo It’s supposed to get customers to smile.
Shaquille O’Neal on His Business Ventures “The James Franco of sports! That’s perfect!”
Monica Lewinsky: Righteous Good Girl Her reinvention is well timed. By modern standards, Monica is downright prude.
A Company Asked Patton Oswalt to Tweet About Popular Brands, and It Blew […] Friday afternoon, a company called Brander solicited comedian Patton Oswalt via Twitter to ask him to tweet about products they represent, and […]
Sigur Rós Now Selling Sigur Rós Candles “This candle burns for 35 evocative hours of ‘instant Iceland,’ or something like that.”
What Happens When Mustard Meets Mad Men A cheesy commercial made for the ‘burbs.
commodify wall street
Oct. 25, 2011
osama bin laden
June 24, 2011
Booze You Can Use
Mar. 16, 2011
What’s With All the Fernet-Branca? The bitter liqueur has been around for a while, but suddenly we’re seeing it everywhere. What gives?
Is the New Comedy Central Logo Bad, or Do You Just Hate Change? A professional in the worlds of branding and corporate identity takes a look at the new Comedy Central logo: “The two basic complaints are that […]
Comedy Central Unveils Serious New Logo And it kind of looks like a copyright symbol.
Say Hello to Comedy Central’s New Look and Logo Comedy Central just unveiled its new makeover, its first major redo in over a decade. It’s a play on the copyright symbol, and it’s certainly a […]
Marketing Gimmicks
Oct. 29, 2010
Super Mario Warps Over to Queens Thought Nintendo squashed the use of Super Mario as a pizza mascot? Not in Queens!
The Comedy Consultant: 8 Ideas For Your Unique Comedy Brand Like everything else in our hyper-connected multi-platform macro-digital age, comedy has become increasingly fragmented. Whereas once comedians […]
Park51 Unveils Spiffy New Logo Also, the group is trying to get its Twitter page verified.
Jerry Seinfeld Wants His Name to Help Colin Quinn He directed Quinn’s one-man show and took over the program.
YMCA Loses Three Letters A sad day for the Village People.
product placement
Apr. 4, 2010
Reitman Responsible For Up in the Air Hilton Deal The agreement reportedly helped the lower-budget film get made.
MTV Logo Now a Little Shorter The bottom part (where it used to say “Music Television”) is chopped off.
Employees Only for Life The owners of Employees Only have matching tats.
Massachusetts Wants to Be Maine The state wants to brand its seafood, a la Maine lobster.
