Nike

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12 Hours With Nike Reminded Me Why I’m an Active GirlieI didn’t have to run the marathon to hit my stride.

By Aviel Kanter

sports Apr. 15, 2024

Why Are People Mad About Nike’s Olympic Track Uniforms for Women?Many female athletes are not pleased with a high-cut leotard designed for the U.S. women’s track-and-field team.

By Danielle Cohen

sneaker week Apr. 12, 2024

Soon You Can Get That Olympic BounceNike’s decades-in-development technology will propel Olympic marathoners this summer in Paris — and not long after that, you and me.

By Bianca Nieves

celebrity Apr. 10, 2024

How Meg Thee Stallion Gets Herself Out of BedHint: It isn’t a series of eight alarms.

By Emily Leibert

sneaker week Apr. 8, 2024

We Should Let Our Nike AF-1s Get a Little DirtyAn unpopular opinion.

By Shelby Ying Hyde

culture Mar. 4, 2024

Megan Thee Stallion Is the Trainer We Wish We HadThe Hot Girl Coach Is the star of a new Nike ad.

By Tariro Mzezewa

peak dupe June 1, 2023

Dupes Don’t Even Need to Look Like the Real Thing AnymoreThese fake Nike sweatshirts will get you more clout than the real ones.

By Chloe Anello

movie review May 15, 2023

To Fly Is Human. To Air, Divine.Ben Affleck’s Air might as well be a faith-based film about Nike’s signing of Michael Jordan.

By Bilge Ebiri

story behind the script May 15, 2023

Air Exists Because One Underemployed Guy in His 20s Saw The Last DanceAlex Convery had zero TV or movie credits when he saw three key minutes of the 2020 Michael Jordan docuseries and thought, Man, this is a movie.

By Chris Lee

coming soon Feb. 9, 2023

Ben Affleck and Matt Damon Are Super-horny in the AIR Trailer(For shoes!)

By Wolfgang Ruth

fashion Jan. 20, 2022

Virgil Abloh’s Last ShowLouis Vuitton memorialized the late designer for fall/winter 2022.

By Andrew Nguyen

5 questions with… Dec. 20, 2021

‘I Feel Victorious Every Time I Get a Good Fit Off’15 minutes with Megan Rapinoe on the launch of her new Nike collection.

By Emilia Petrarca

women in sports June 21, 2021

Strength, Fragility, and Beauty in the WNBAA new photo project from Nike’s Jordan Brand captures what makes the players special.

By Devine Blacksher

not cool nike June 3, 2021

Vanessa Bryant Is Not Happy About This Nike Shoe LeakShe says the sneakers she designed in honor of her daughter Gianna are not approved to be sold.

By Olivia Evans

the law Apr. 9, 2021

Do the Christian Thing and Return Your Lil Nas X Satan Shoes, Company AsksMSCHF has recalled the shoes after Nike filed a lawsuit.

By Justin Curto

the object of our affection Feb. 2, 2021

A Sneaker You Put on Without Your HandsNike is keeping people with physical disabilities in mind.

By Andrew Nguyen

collaboration station Dec. 16, 2020

Nike’s New Collaboration Puts a Feminine Spin on NBA ApparelAMBUSH creative director Yoon Ahn teams up with the sportswear brand for a ’90s-inspired collection.

By Emily Burns

micro sales Sept. 28, 2020

13 Things On Sale You’ll Actually Want To Buy: From Nike to North FaceIncluding Shop Succulents hanging indoor plants and a Samsung Galaxy tablet.

By The Editors

why is your skin so good May 19, 2020

How This Nike Creative Gets Her Skin So GoodLydia Pang on learning to live with acne.

By Daise Bedolla

crime Jan. 31, 2020

Michael Avenatti’s Lonely FallThe disgraced lawyer wanted to be a legal celebrity. Now he’s not even the most famous defendant on the block.

By Andrew Rice

collaboration station Oct. 21, 2019

Nike’s Newest Drop Is an Ode to New York City in the ’90sNordstrom’s Olivia Kim is the brains behind this nostalgic collection.

By Diana Tsui

hypebetsy July 3, 2019

Mitch McConnell Would Like to Buy Betsy Ross Nikes, PleaseClearly, the Triple S hype has peaked.

By Matthew Schneier

culture war July 2, 2019

Colin Kaepernick Just Showed How We Can End Corporate WelfareArizona’s GOP governor is canceling subsidies to Nike. Now, to eradicate corporate welfare, we just need every other corporation to get “woke.”

By Eric Levitz

self June 11, 2019

Don’t Let the Nike Plus-size Mannequin Troll Distract YouNike’s plus-size mannequins are the bare minimum a brand can do.

By Madison Malone Kircher

2019 women’s world cup May 28, 2019

Women’s Soccer Finally Gets Cool MerchNike tapped four female designers, including Marine Serre.

By Emilia Petrarca

style May 28, 2019

Serena Williams Wears an Outfit Befitting a Queen to the French OpenThe custom-made look has a message for her critics.

By Hannah Gold

collaborations May 24, 2019

A Cool New Way to Match Your Sneakers to Your JeansNike and 3x1 have collaborated on an all-denim sneaker.

By Indya Brown

gone sale-ing May 22, 2019

Net-a-Porter’s Massive Designer Sale Is Really Good Right NowThirty things to buy right now.

By Indya Brown

always shopping Apr. 2, 2019

14 Cheerful, Colorful Sneakers to Try for SpringBecause it’s still too chilly for sandals.

By Indya Brown

vision 2020 Mar. 26, 2019

Why the Story of Michael Avenatti Is a Lesson for Democrats in 2020Post-arrest, prosecutors will attempt to cast Avenatti as a grifter. But the real reason for his untrustworthiness was affirmed months ago.

By Zak Cheney-Rice

culture Feb. 25, 2019

Serena Williams’ Nike Ad Was the Best Thing About the OscarsHer new ad takes aim at dismissive stereotypes about women in sports.

By Kimberly Truong

the top line Jan. 15, 2019

Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’tGillette’s message is correct. But the viewer is likely to ask: Who is Gillette to tell me this? I just came here for razors.

By Josh Barro

style Jan. 15, 2019

Serena Williams Is Back With Yet Another Incredible Tennis OutfitShe wore a green jumpsuit and fishnets (!) to make a “strong, powerful statement.”

By Amanda Arnold

hmm Sept. 26, 2018

Jesse Williams Is Very, Very Sorry for Promoting His Movie With Emmett Till MemeOof…

By Hunter Harris

2018 emmys Sept. 17, 2018

Jenifer Lewis Wore Head-to-Toe Nike to Support Colin Kaepernick“What can I do that’s meaningful? I’ll wear Nike.”

By Opheli Garcia Lawler

just do it Sept. 11, 2018

Mayor Bans Nike From Children’s Sports and Playgrounds, Citing ‘Fairness to All’After the brand featured outspoken former NFL player Colin Kaepernick in an ad campaign.

By Sarah Nechamkin

fashion Sept. 7, 2018

Serena Williams’s Daughter Matched Her Mom in an Adorable TutuEver since her catsuit was banned, Williams has been wearing tutus to her U.S. Open games.

By Amanda Arnold

ethical fashion Sept. 6, 2018

The Next Step for the New, Socially Conscious NikeWhen will the brand pay its workers a living wage?

By Sarah Spellings

games Sept. 5, 2018

How Nike Got All the Way to Lionizing Colin KaepernickHint: It’s not really about politics.

By Will Leitch

fashion activism Sept. 5, 2018

What Nike’s ‘Just Do It’ Ad Means Now With Colin Kaepernick Behind ItA call to action in the form of political activism.

By Emilia Petrarca

nike Sept. 5, 2018

Trump Says Nike Is Getting ‘Killed’ Over Kaepernick Ad As Its Stock ReboundsAfter its stock price took a hit Tuesday, Nike is rebounding Wednesday as young people snap up shares.

By Adam K. Raymond

colin kaepernick Sept. 4, 2018

Trump Suggests Nike’s Kaepernick Hire Is Fine – Because They Rent From Him“Nike is a tenant of mine. They pay a lot of rent.”

By Eric Levitz

sports Sept. 4, 2018

Nike Debuts Colin Kaepernick Ad, Conservatives Protest by Burning Their Own GearNike’s move appears less risky when you consider that Kaep’s protests are most unpopular with older white Republicans – not their core demographic.

By Margaret Hartmann